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    Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is work

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    % of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is work
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    up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is work
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    ertising budget and put the money saved towards doubling up on the 20% of your advertising that is working.

    But how can you know which of your advertising campaigns are working and which are failing?

    The secret is in promotional products. I'm talking about pens, mugs, t-shirts, et cetera, imprinted with your company logo. These things hold the key to measuring the ROI of every marketing medium you are using. They keep all your other marketing honest.

    Here is how it works:

    Step 1: In every

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.otheradded.com/article/7201/otheradded-Measure-the-Response-of-Your-Advertising-Campaigns-by-Using-Promotional-Products.html">Measure the Response of Your Advertising Campaigns by Using Promotional Products</a>

    BB link (for phorums):
    [url=http://www.otheradded.com/article/7201/otheradded-Measure-the-Response-of-Your-Advertising-Campaigns-by-Using-Promotional-Products.html]Measure the Response of Your Advertising Campaigns by Using Promotional Products[/url]

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