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    Myths about Internet Retail
    Myth #1: Internet retailers can only compete on priceThere are many competitive advantages that internet retailers enjoy other than just lower operating costs. For instance, customers in other states are not subject to sales tax - this in many times more than offsets shipping costs.Probably the most obvious advantage that an internet retailer has is audience. If you open a retail store in a town of 2 mill
    written my squeeze page copy. Why? Because if I write it, this article and the squeeze page are congruent - they both have the same style, the same flavor, if I may.

    And the same concept applies to the emails.

    I have done some un-scientific testing of my email responses. When I send out a prewritten email from one of my affiliate programs my click thro

    5 Points to a Successful Newsletter
    A newsletter is a great way to show that you are the expert in any given area. It's also a great way to build trust with your subscribers by providing great unique content. Providing a free newsletter can be the gateway in which you turn visitors into customers and passerby's into friends.In the next few paragraphs I will give you an idea of what to consider when publishing a newsletter. These should give you an idea of how to f
    So you have a list. Cool. You have heard that you should be mailing your list and that you should earn somewhere between 50 cents and a dollar per subscriber per month.

    But you aren’t.

    You have the list. You have a little autoresponder sequence set up. You mail them the prewritten emails from your affiliate programs. But you aren’t getting much, if any, of a response.

    What’s wrong?

    Congruency.

    Congruency? Yep. Your emails must be congruent with your subscriber opt in process; they must be congruent with you. You see, if you use a squeeze page designed and written by John Doe Copywriter, the subscribers you gain from that have bonded with J.D. Copywriters’ style and persona, not the one used by the chap that wrote the affiliate email. Same thing if you wrote the copy for your squeeze page. Your subscribers bond with you. They KNOW you did not write the emails that you didn’t write. Why? Because your style and theirs are different. Your sentence structure is different.

    For example, you are reading this article right now. If you read all the way through and click on one of my links at the bottom, I make the assumption that you like my style. Not that it is special, or great, or any other nonsense, just that something I have written ‘clicks’ with you.

    Now, if you go to a squeeze page that I have written personally, you will be much more likely to opt in to my email series than if some other copywriter had written my squeeze page copy. Why? Because if I write it, this article and the squeeze page are congruent - they both have the same style, the same flavor, if I may.

    And the same concept applies to the emails.

    I have done some un-scientific testing of my email responses. When I send out a prewritten email from one of my affiliate programs my click throu

    The Impact of Multinational Enterprises
    To survive, a company must satisfy different groups, refereed as stakeholders. These include stockholders, employees, customers, and society at large. In the short term, the aims of these groups conflict. Stockholders want additional sales and increased productivity, which will result in higher profits and a higher return on investment. Employees want additional compensation. Customers want lower prices. Society at large would like to
    y, of a response.

    What’s wrong?

    Congruency.

    Congruency? Yep. Your emails must be congruent with your subscriber opt in process; they must be congruent with you. You see, if you use a squeeze page designed and written by John Doe Copywriter, the subscribers you gain from that have bonded with J.D. Copywriters’ style and persona, not the one used by the chap that wrote the affiliate email. Same thing if you wrote the copy for your squeeze page. Your subscribers bond with you. They KNOW you did not write the emails that you didn’t write. Why? Because your style and theirs are different. Your sentence structure is different.

    For example, you are reading this article right now. If you read all the way through and click on one of my links at the bottom, I make the assumption that you like my style. Not that it is special, or great, or any other nonsense, just that something I have written ‘clicks’ with you.

    Now, if you go to a squeeze page that I have written personally, you will be much more likely to opt in to my email series than if some other copywriter had written my squeeze page copy. Why? Because if I write it, this article and the squeeze page are congruent - they both have the same style, the same flavor, if I may.

    And the same concept applies to the emails.

    I have done some un-scientific testing of my email responses. When I send out a prewritten email from one of my affiliate programs my click thro

    How To Create A Better Brochure
    Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business.And it may give you an advantage over competitors who don’t use brochures.Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.This has reduced the need for using printing presses and
    the chap that wrote the affiliate email. Same thing if you wrote the copy for your squeeze page. Your subscribers bond with you. They KNOW you did not write the emails that you didn’t write. Why? Because your style and theirs are different. Your sentence structure is different.

    For example, you are reading this article right now. If you read all the way through and click on one of my links at the bottom, I make the assumption that you like my style. Not that it is special, or great, or any other nonsense, just that something I have written ‘clicks’ with you.

    Now, if you go to a squeeze page that I have written personally, you will be much more likely to opt in to my email series than if some other copywriter had written my squeeze page copy. Why? Because if I write it, this article and the squeeze page are congruent - they both have the same style, the same flavor, if I may.

    And the same concept applies to the emails.

    I have done some un-scientific testing of my email responses. When I send out a prewritten email from one of my affiliate programs my click thro

    Saving Money On Your E-commerce Site
    After building and transferring many e-commerce sites it still amazes me that owners of e-commerce businesses are still wasting money in three basic ways. For fear of stating the obvious, saving money is the same as making money $100 saved is $100 added to your profit margin. Here are three basic ways to save money on your e-commerce site and increase your profits. While they may be simple we know they are overlooked time and time agai
    hrough and click on one of my links at the bottom, I make the assumption that you like my style. Not that it is special, or great, or any other nonsense, just that something I have written ‘clicks’ with you.

    Now, if you go to a squeeze page that I have written personally, you will be much more likely to opt in to my email series than if some other copywriter had written my squeeze page copy. Why? Because if I write it, this article and the squeeze page are congruent - they both have the same style, the same flavor, if I may.

    And the same concept applies to the emails.

    I have done some un-scientific testing of my email responses. When I send out a prewritten email from one of my affiliate programs my click thro

    eBay - The New Revolution
    I am probably a bit slow on the uptake of this but it is something that really hadn't interested me until not too long ago when I started to hear things about that some people are going to ask me some advice on how to use eBay to their advantage. I'm not just talking about the average Joe that wants to have an auction I'm talking about someone who wants to make money out of it, just like a normal online store.So it wasn't until
    written my squeeze page copy. Why? Because if I write it, this article and the squeeze page are congruent - they both have the same style, the same flavor, if I may.

    And the same concept applies to the emails.

    I have done some un-scientific testing of my email responses. When I send out a prewritten email from one of my affiliate programs my click through rate ranges from 5-10 times less than when I write a letter myself. And I am no copywriter - I think it is just that my subscribers have bonded with my style. That is what works for them. And one more thing - it is not just about my style. It is about the bond that develops between me and them, via the words. Like the fact that you are still reading this. Some articles you read the first paragraph and quit. This you read to this point. Some of you will click my link at the bottom, some will not. But those of you that do, have bonded in some way with my style. And that is what you will expect in my emails. By the same token, there are many other people who have read this article and didn’t get past the first sentence. But they are reading someone else’s right now, who has a different connection than I do, and they will opt in to their list. A lot of this has to do with chemistry.

    OK, so in order to affiliate market to your list, you must write your own emails. Bottom line. The first few you write will be no good, probably. But that is OK. Send them anyhow (they might be better than you think). Monitor open rates (to test subject lines) and monitor click through rates (to monitor your email content). After you have written 20-30 emails, and sent them out, you will see that some emails have high click through rates and others have low click through rates, so study the emails. What did you do different? What made the difference? B

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