Tags |
|
|
Links |
|
|
Other Added - Using The Popularity of Celebrities and Currrent Events to Promote Your Business
Having a successful business means also having a good working relationship with your employees, and nothing more makes it sour than having problems with the payroll. You can’t expect them to work gratis, employees expect to be paid and compensated fairly. If this is done, the working environment will be pleasant and the employees will be more productive. Many company’s experience labor problems because they don’t have a smooth payroll system. If that is the case, many complaints will arise. Salary is a form of payment for the services rendered provided by the employer to the employee for a certain period of time. This payment should be in accordance to what has been agreed upon by both parties pri
The most powerful, however, are:
Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.
How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.
Put the exchange code(s) on your "pop surfer" sites, and take advantage of the tr
The Association of Hispanic Advertising Agencies (AHAA) announced the results of its survey assessing trends and influential factors in US Hispanic advertising over the past decade. More than 90 percent of respondents indicated that they anticipate corporate ad spending targeting the fastest growing segment of the US -- Latinos -- to increase in 2007 and more than 30 percent are predicting budget growth of more than 10 percent.The majority of respondents (75.9%) believe the finance industry will increase spending most significantly over the next five years followed by entertainment (58.6%) and pharmaceuticals (55.2%). Travel is projected to increase ad spending to reach US Hispanic consumer
The Idea
Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info.
The idea is to build mini sites that target this market.
We call these "pop surfer" sites.
It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic.
To get an idea of the type of traffic, have a look at these sites:
http://buzz.yahoo.com
http://50.lycos.com
http://www.wordtracker.com
http://www.google.com/press/zeitgeist.html
Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most visited sites on the net.
The "Pop Surfer" Mini Site
The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them.
When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc.
The Strategy
After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses?
There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them.
The Indirect Model
This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site.
This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed.
Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.
There are several types of exchanges. The more popular ones are:
Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site.
Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site.
The most powerful, however, are:
Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.
How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.
Put the exchange code(s) on your "pop surfer" sites, and take advantage of the tr
My grandmother has always taken an interest in my personal and professional undertakings but I was still surprised when she expressed the desire to learn more about my job as a merchant account manager (not exactly a titillating position). During the course of our discussion, I explained that we generally charge between 1.5% and 1.75% for retail transactions (depending on the type of card) and over 2% for Internet and MOTO (mail order telephone order) transactions. My grandmother shook her head in disbelief and immediately determined that these fees “were too high.” “Andy, she exclaimed, “You’re making 2% profit on each transaction! How much is enough?”It was time to give Grandma the ab
http://www.google.com/press/zeitgeist.html
Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most visited sites on the net.
The "Pop Surfer" Mini Site
The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them.
When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc.
The Strategy
After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses?
There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them.
The Indirect Model
This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site.
This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed.
Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.
There are several types of exchanges. The more popular ones are:
Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site.
Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site.
The most powerful, however, are:
Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.
How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.
Put the exchange code(s) on your "pop surfer" sites, and take advantage of the tr
It is beneficial that you give a legal structure for any business venture that you may start as it helps establish credibility to your business and offers benefits such as limited liability protection. Incorporation is one of the options that new business ventures may choose.Incorporating In Iowa: 1. It is best to consult an experienced attorney to help guide you and help choose the correct kind of corporation that benefits you and your business.2. Naming the corporation is the next step. The name has to be exclusive and not a replica of any existing name of any registered business or be a name that has been reserved. It has to be appropriate and formed in compliance with applicable
The Strategy
After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses?
There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them.
The Indirect Model
This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site.
This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed.
Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.
There are several types of exchanges. The more popular ones are:
Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site.
Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site.
The most powerful, however, are:
Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.
How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.
Put the exchange code(s) on your "pop surfer" sites, and take advantage of the tr
Are you looking for an incredible Internet presence? Many people reading this may already have a web presence. Others have no site at all. Although not absolutely necessary, in most cases having a web site is an expected aspect of doing business. With the right use of a site, you can give incredible benefit to your customers and prospects.Before you start, decide how will you be using your web site. To provide company information? To promote or sell products and services? To build your contacts? How your web site works with your marketing efforts will determine how elaborate it will be and how much money and time you invest in it.Present a Professional Image on the Internet Many
Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.
There are several types of exchanges. The more popular ones are:
Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site.
Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site.
The most powerful, however, are:
Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.
How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.
Put the exchange code(s) on your "pop surfer" sites, and take advantage of the tr
Copyright 2006 Cari HausThere’s a new sub shop in town, and their service—and food—are exceptional. We live in a small town with limited options, so the first thing I did after trying this recently arrived spectacular fare was tell the next five people I saw. I wasn’t really trying to be a walking billboard, it just came naturally.That, of course, is what every thinking business person wants to have customers do for their business. What could be a more effective marketing tool than a truly excited “customer evangelist”? If you want customers to truly fall in love with your business, here are some things you can do:1. Make a CommitmentIf you don’t commit to great cus
The most powerful, however, are:
Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.
How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.
Put the exchange code(s) on your "pop surfer" sites, and take advantage of the traffic.
The Direct Model
The direct model is more of an indirect approach in that we may not necessarily use the "pop surfers" for our primary business but we can still profit from them.
How?
One way is by utilizing Pay Per Click. Not pay per click in the sense that we bid for our sites' exposure in a search engine, but Pay Per Click in the sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of the bidding amount for that click. If you use pay per click strategically, it can be very profitable.
Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you.
Several other merchants work the same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there.
Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target the "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them.
Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, the traffic is sure to follow.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/7185/otheradded-Using-The-Popularity-of-Celebrities-and-Currrent-Events-to-Promote-Your-Business.html">Using The Popularity of Celebrities and Currrent Events to Promote Your Business</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/7185/otheradded-Using-The-Popularity-of-Celebrities-and-Currrent-Events-to-Promote-Your-Business.html]Using The Popularity of Celebrities and Currrent Events to Promote Your Business[/url]
Related Articles:
Why Hire a Security Consultant
Bookmark it:
|