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Other Added - How to Make Your Claims Believable
The Missouri State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue Division of Taxation and Collection Withholdi
Rather than saying “Used all over t
Attracting and retaining a high performing team is one of the biggest challenges many business owners face. There are a variety of reasons for this and one of the key factors is that the owner doesn't realise that
…Best Lawnmower in the country
…Absolute Lowest Prices In Existence
…Leaves your hair cleaner than any other shampoo
…do you believe them?
Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’?
Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…
SPECIFIC STATEMENTS
So…
Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather than saying “Used all over th
Put Your Investments on the Right track!Starting a business is not as complicated as it seems. In fact, all you really need to get started is a positive attitude, and the desire to be self employed! The supp
Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…
SPECIFIC STATEMENTS
So…
Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather than saying “Used all over t
Everyone knows that I.D. Badges are significant to the society. It is used to identify each person from his office, school, and country. But is this the only benefit the I.D. badges provide?In general, the I
SPECIFIC STATEMENTS
So…
Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather than saying “Used all over t
Learn the benefits of introducing art into your office or home as a strategy for helping to reduce your stress levels and your employees too. Simply put stress is defined as a real or interpreted threat to ou
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather than saying “Used all over t
Congratulations! Your client attraction marketing strategies are working.People have started to hear about you and it's obvious that your visibilty marketing campaign has left everyone thinking that you are
Rather than saying “Used all over the world”… instead say… “Used in over 46 countries”
Or rather than a cleaner saying “We clean your house thoroughly” why not list every single thing you do
One more thing... When you give people a specific number, they tend to believe it must be true. So don’t use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.
Even KFC realises this.
No. They don’t have 10 herbs and spices on their special chicken. They have 11. That’s a heck of a lot more believable than 10… or heaps, isn’t it?
So take a moment now and think about how you can apply what you’ve learnt and be more specific in your advertising.
Warmly,
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