e in your site.

Try 500 to 1,000 visitors before deciding which headline works best. When you have a winner, go back to the first headline, improve it, and try again. Or, try another of the headlines that you got from the headline creator software. Just keep testing one against the winner of each trial, until you're satisfied with the results.

Remember to size your headline right, too. Some people have very wide monitors and if your headline isn't sized properly, it will be running all across their screens. Instead, create a table of one row, one column, and put all of your data--the headline, the copy, and the opt-in box--into

The very most important part of your squeeze page is what? Your headline! It's not your opt-in box, for sure. It's not the bullet points or copy. It's your headline. No doubt about it.

If you can't get people interested enough to read further than your headline, your copy or bullet points can be the best ever written, but nobody will see them. You can have the most effective submit button in the history of the world, but nobody will care. If you don't suck them in with a great headline, you're basically doomed. You can almost have an awesome headline and nothing else but the opt-in box and people will sign up for your list. The headline would need to be all about benefit, of course, but it can happen if your headline is just that good.

OK, so you may not be a good copywriter. No problem. Buy some software that will help you, plug information about what you're trying to do into the blanks, and BOOM! there you go. The software comes back with 50 great choices. So, pick a few that really speak to you. Or hire a copywriter to write some great headlines for you, and choose a few of those that you like.

I said pick a few because you may not hit on the headline that works best the first time, no matter how much you like it. You'll have to get in there and test it and track it, until it's doing what you want it to do. Do a split test, and keep on testing, until you see that one headline is working better than the other.

In the traditional A/B split test, you'll test two pages. Everything on those pages will be identical, except for the headlines. If you want to, you can put the two pages with different headlines into a rotator and advertise just one link. Or, advertise the pages separately. How you do it is up to you. But whichever method you choose, be sure that you can track the results.

The free program, Google Analytics, is a great way to track. If you go to http://analytics.google.com and sign up, you'll get a snippet of code to put into your pages with easy-to-follow instructions. If you can't do this, don't let it stop you. Hire someone to do it for you. Find someone in one of the forums you belong to, or check out rentacoder.com and see how much someone there might charge to do it for you. Once the code is installed, you'll be able to see how many visitors came to each page and how many of them opted into your list, as long as the code is also present in your thank-you page. So, that's two places the code needs to be, but you can actually put it on every page in your site.

Try 500 to 1,000 visitors before deciding which headline works best. When you have a winner, go back to the first headline, improve it, and try again. Or, try another of the headlines that you got from the headline creator software. Just keep testing one against the winner of each trial, until you're satisfied with the results.

Remember to size your headline right, too. Some people have very wide monitors and if your headline isn't sized properly, it will be running all across their screens. Instead, create a table of one row, one column, and put all of your data--the headline, the copy, and the opt-in box--into

ine would need to be all about benefit, of course, but it can happen if your headline is just that good.

OK, so you may not be a good copywriter. No problem. Buy some software that will help you, plug information about what you're trying to do into the blanks, and BOOM! there you go. The software comes back with 50 great choices. So, pick a few that really speak to you. Or hire a copywriter to write some great headlines for you, and choose a few of those that you like.

I said pick a few because you may not hit on the headline that works best the first time, no matter how much you like it. You'll have to get in there and test it and track it, until it's doing what you want it to do. Do a split test, and keep on testing, until you see that one headline is working better than the other.

In the traditional A/B split test, you'll test two pages. Everything on those pages will be identical, except for the headlines. If you want to, you can put the two pages with different headlines into a rotator and advertise just one link. Or, advertise the pages separately. How you do it is up to you. But whichever method you choose, be sure that you can track the results.

The free program, Google Analytics, is a great way to track. If you go to http://analytics.google.com and sign up, you'll get a snippet of code to put into your pages with easy-to-follow instructions. If you can't do this, don't let it stop you. Hire someone to do it for you. Find someone in one of the forums you belong to, or check out rentacoder.com and see how much someone there might charge to do it for you. Once the code is installed, you'll be able to see how many visitors came to each page and how many of them opted into your list, as long as the code is also present in your thank-you page. So, that's two places the code needs to be, but you can actually put it on every page in your site.

Try 500 to 1,000 visitors before deciding which headline works best. When you have a winner, go back to the first headline, improve it, and try again. Or, try another of the headlines that you got from the headline creator software. Just keep testing one against the winner of each trial, until you're satisfied with the results.

Remember to size your headline right, too. Some people have very wide monitors and if your headline isn't sized properly, it will be running all across their screens. Instead, create a table of one row, one column, and put all of your data--the headline, the copy, and the opt-in box--into

and track it, until it's doing what you want it to do. Do a split test, and keep on testing, until you see that one headline is working better than the other.

In the traditional A/B split test, you'll test two pages. Everything on those pages will be identical, except for the headlines. If you want to, you can put the two pages with different headlines into a rotator and advertise just one link. Or, advertise the pages separately. How you do it is up to you. But whichever method you choose, be sure that you can track the results.

The free program, Google Analytics, is a great way to track. If you go to http://analytics.google.com and sign up, you'll get a snippet of code to put into your pages with easy-to-follow instructions. If you can't do this, don't let it stop you. Hire someone to do it for you. Find someone in one of the forums you belong to, or check out rentacoder.com and see how much someone there might charge to do it for you. Once the code is installed, you'll be able to see how many visitors came to each page and how many of them opted into your list, as long as the code is also present in your thank-you page. So, that's two places the code needs to be, but you can actually put it on every page in your site.

Try 500 to 1,000 visitors before deciding which headline works best. When you have a winner, go back to the first headline, improve it, and try again. Or, try another of the headlines that you got from the headline creator software. Just keep testing one against the winner of each trial, until you're satisfied with the results.

Remember to size your headline right, too. Some people have very wide monitors and if your headline isn't sized properly, it will be running all across their screens. Instead, create a table of one row, one column, and put all of your data--the headline, the copy, and the opt-in box--into

.google.com" target="_blank">http://analytics.google.com and sign up, you'll get a snippet of code to put into your pages with easy-to-follow instructions. If you can't do this, don't let it stop you. Hire someone to do it for you. Find someone in one of the forums you belong to, or check out rentacoder.com and see how much someone there might charge to do it for you. Once the code is installed, you'll be able to see how many visitors came to each page and how many of them opted into your list, as long as the code is also present in your thank-you page. So, that's two places the code needs to be, but you can actually put it on every page in your site.

Try 500 to 1,000 visitors before deciding which headline works best. When you have a winner, go back to the first headline, improve it, and try again. Or, try another of the headlines that you got from the headline creator software. Just keep testing one against the winner of each trial, until you're satisfied with the results.

Remember to size your headline right, too. Some people have very wide monitors and if your headline isn't sized properly, it will be running all across their screens. Instead, create a table of one row, one column, and put all of your data--the headline, the copy, and the opt-in box--into

e in your site.

Try 500 to 1,000 visitors before deciding which headline works best. When you have a winner, go back to the first headline, improve it, and try again. Or, try another of the headlines that you got from the headline creator software. Just keep testing one against the winner of each trial, until you're satisfied with the results.

Remember to size your headline right, too. Some people have very wide monitors and if your headline isn't sized properly, it will be running all across their screens. Instead, create a table of one row, one column, and put all of your data--the headline, the copy, and the opt-in box--into it, and size it to be 650 to 750 pixels wide. That way the headline will stay where you want it to be... in front of the viewer's eyeballs.

Headlines can make people wonder, prod them, inspire them, tease them, or make then laugh. It doesn't matter. You just need to pique their curiosity and get them to opt-in. Make them say to themselves, What comes next? If they do, they'll probably opt-in to get the rest of the information. Keeping people on the edge is great, and makes for great list building.