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Other Added - Don't Use Your Print Ad on Radio
1. Taking everything on yourselfThe business owner and/or their spouse try to do it all themselves (even though they don't really understand what they should be doing, even though they really don't like doing it, and even though they are busier than they've ever been in their
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog f
Sheryl Huenster is a self proclaimed dollar store junkie. The Clifton mother of four makes the trek to various fixed price stores within a ten mile radius of her white clapboard home two or three times per week.“I’m an addict. I admit it. I can’t go more than a week without vi
Why then should you waste valuable advertising seconds on the radio by telling me your phone number?
Spend 20 minutes with local radio and you will hear more phone numbers than in most Yellow Pages.
Most radio ads are second thoughts. "Here take my ad in the paper and make something".
Trouble is, most radio people don't know squat about making a good ad so they take everything from the print ad and squeeze it in, including the phone number.
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose statements that have nothing to do with good advertising.
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog fo
The Check 21 Law that went into affect in 2004 can make life so much easier for your company. If you receive consumer checks, vendor checks, business checks, government checks, virtually any kind of check drawn on a U.S. bank, you can now do from the convenience of your companys' loc
Most radio ads are second thoughts. "Here take my ad in the paper and make something".
Trouble is, most radio people don't know squat about making a good ad so they take everything from the print ad and squeeze it in, including the phone number.
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose statements that have nothing to do with good advertising.
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog f
The homebased and small business owner is the "Unsung Hero". Why? The small business owner and today even the homebased business owner are the cornerstones of our society. The homebased business owner employs a number of independent contractors. Small businesses account for a large
Telephone numbers, photos of the owners, grandiose statements that have nothing to do with good advertising.
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog f
A significant part of the businesses that sustain their activity in today’s competitive markets rely on the latest, state-of-the-art marketing strategies in order to overcome the competition and achieve a successful promotion of their offered services or products. However, one of the
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog f
Preparing tax returns is a tough job and just anybody cannot do the work. For tax return preparation work you need to have the assistance of a certified professional CPA. So be it the tax return preparation of an individual or a business it is important to get professional help for t
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter.
Benefits get the customer to your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door.
"In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky"
Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you.
For more about advertising, get my article "What Does Your Business Cards Say?" MailTo:BizCardSay@BigIdeasGroup.com
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