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  • Other Added - What Does the Point of Diminishing Return Mean?

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    k
    Monthly Widget Sales: 35
    Gross Revenue: $3,500.00
    Less Advertising: $3,000.00
    Gross Profit: $500.00

    Example 3
    Product: Widgets

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    Advertising, what does the point of diminishing return mean?

    The point of diminishing return simply means that no matter how much more money you spend on advertising, your gross sales will only increase in small increment, if any at all.

    Below are some sample budgets for a single product showing how diminishing return can affect your profits and sales.

    Example 1
    Product: Widgets
    Price: $100.00
    Monthly Ad Budget: 2k
    Monthly Widget Sales: 30
    Gross Revenue: $3,000.00
    Less Advertising: $2,000.00
    Gross Profit: $1,000.00

    Example 2
    Product: Widgets
    Price: $100.00
    Monthly Ad Budget: 3k
    Monthly Widget Sales: 35
    Gross Revenue: $3,500.00
    Less Advertising: $3,000.00
    Gross Profit: $500.00

    Example 3
    Product: Widgets

    Appointment Setting: An Introduction, Not a Lifetime Commitment!
    Many of you are cold calling—or introductory calling, as I prefer to think about it—to set new business appointments with prospects. In order to effectively set new business appointments, it is impo
    tising, your gross sales will only increase in small increment, if any at all.

    Below are some sample budgets for a single product showing how diminishing return can affect your profits and sales.

    Example 1
    Product: Widgets
    Price: $100.00
    Monthly Ad Budget: 2k
    Monthly Widget Sales: 30
    Gross Revenue: $3,000.00
    Less Advertising: $2,000.00
    Gross Profit: $1,000.00

    Example 2
    Product: Widgets
    Price: $100.00
    Monthly Ad Budget: 3k
    Monthly Widget Sales: 35
    Gross Revenue: $3,500.00
    Less Advertising: $3,000.00
    Gross Profit: $500.00

    Example 3
    Product: Widgets

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    n can affect your profits and sales.

    Example 1
    Product: Widgets
    Price: $100.00
    Monthly Ad Budget: 2k
    Monthly Widget Sales: 30
    Gross Revenue: $3,000.00
    Less Advertising: $2,000.00
    Gross Profit: $1,000.00

    Example 2
    Product: Widgets
    Price: $100.00
    Monthly Ad Budget: 3k
    Monthly Widget Sales: 35
    Gross Revenue: $3,500.00
    Less Advertising: $3,000.00
    Gross Profit: $500.00

    Example 3
    Product: Widgets

    The Important Function of Remote Security Cameras
    Used primarily in the beginning as a traffic-monitoring device, remote security cameras are becoming the weapon of choice in the war against terrorism and crime around the world. A trained technicia
    Revenue: $3,000.00
    Less Advertising: $2,000.00
    Gross Profit: $1,000.00

    Example 2
    Product: Widgets
    Price: $100.00
    Monthly Ad Budget: 3k
    Monthly Widget Sales: 35
    Gross Revenue: $3,500.00
    Less Advertising: $3,000.00
    Gross Profit: $500.00

    Example 3
    Product: Widgets

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    k
    Monthly Widget Sales: 35
    Gross Revenue: $3,500.00
    Less Advertising: $3,000.00
    Gross Profit: $500.00

    Example 3
    Product: Widgets
    Price: $100.00
    Monthly Ad Budget: 4k
    Monthly Widget Sales: 40
    Gross Revenue: $4,000.00
    Less Advertising: $4,000.00
    Gross Profit: $0.00

    The examples above clearly illustrate that sometime spending more money does not necessarily mean making more profit. It doesn’t take a rocket scientist to figure out that example 1 is clearly the most cost efficient budget. Assuming that without the advertising the merchant wouldn’t have any sales.

    When you’re planning your advertising budget, take into consideration the demand for your product and always be very careful when adding dollars to your advertising, just because your

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