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Other Added - Link Popularity and PageRank (PR) Misconceptions and Facts
John Wooden (a.k.a. The Wizard of Westwood) is arguably the most successful coach in the history of college basketball. I recently gained new insight into his brilliance from a friend who was privileged to witness The Wizard at work at a routine practice session during his glory years at UCLA.Beginning with The End in MindWooden's final practice assignment for his players was a simple exercise in free throw shooting. Players were permitted to end their practice session after making ten successive free throws. On that particular day, UCLA's All-America point guard, Henry Bibby was the first player to stroll off the court to the comfort of the locker room and a warm shower. He completed the assignment with perfect, ten for ten efficiency.Successful basketball coaches know that free throw success frequently determines the outcome of a game. Many coaches routinely require their players to shoot 100 free throws at every practice. Is this a more effective approach than Wooden's? Would Henry Bibby have been a better player if he was required to shoot 100 free throws daily instead or just those ten? Which
Both types of links I described above can be unilateral or reciprocal ("you link to me and I link to you").
Reciprocal links are subject of contr
Every business belongs to one or more industries. An industry classification describes a company's primary business activity. It usually refers to the company's largest source of revenues.The classifying authority for industries in the United States is the census bureau. Standard industry classifications began in 1934 because data collected by the government for similar businesses was not suitable for comparison across a broader range of businesses. The classification system consisted of a four-digit Standard Industrial Classification (SIC) code with the first digit representing the broadest classification.Standardization sought to classify 'industry' in the broad sense of all economic activity; that is, agriculture, forestry and fisheries; mining; construction; manufacturing; wholesale and retail trade; finance, insurance and real estate; transportation, communication, electric, gas and sanitary services; and services. They began by classifying manufacturing and reached the first agreement in 1938.The United States, Canada and Mexico developed a joint North American Industry Classification System (NAICS
Link Popularity is based on the premise that people link to good sites, and if a lot of people link to your site, then it must be good. In plain English, if other sites are linking to your site, your site is popular, therefore it is useful and deserves a boost in rankings, so people can find it faster and easier.
Link Popularity is not specific to Google only, but was adopted by the vast majority of Search Engines.
Link Popularity is only one of the many factors (good content, number of pages, text, anchors, internal links, static URLs, keywords, meta tags, and many, many others) that are used in calculating your place in a search result page (ultimately, this is what all of it is about - how findable you are in a search).
PageRank (PR) is specific to Google and is a trademarked proprietary algorithm. There are many variables in the formulas used by Google, but PageRank is primarily affected by the number of links pointing to the page, the number of internal links pointing to the page within the site and the number of pages in the site.
PageRank focuses strictly on the quantity of links and is directly influenced by the PageRank of the pages that are linked.
In Google, Link Popularity puts more emphasis on the quality of links (ex. links from sites related to yours by topic or by industry rank much higher than links from non-related sites).
PageRank - as the name suggests - is specific to a web page, not to a web site. Every page on your site has a PageRank and every one is different, based mostly on your linking system. Generally - but not always - the goal is to achieve maximum PageRank on your main page, the one people hit when first entering your site.
You can check the PR of a page by installing the Google toolbar in Internet Explorer (the "official" way), a PR checker extension in Firefox, or by using one of the many online utilities, such as the one at http://www.bsleek.com/tools/link_popularity.php (which also checks Link Popularity and presence in DMOZ).
In Google only, PageRank is one of the factors that influence Link Popularity.
PageRank (PR), developed by Google founders Larry Page and Sergey Brin at Stanford University is considered to be the heart of Google's software. PageRank solves an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives and by the PR of the page which casts the vote.
There are two types of incoming links that can effectively contribute to increasing your Link Popularity:
1. Links from other sites that focus on the same keyword phrases you do. In other words, if a site that can be found in search engines by using a search phrase like "corporate cd-rom presentations" links to your site, and your site actually specializes in designing interactive media, like CDs or DVDs, then that link will help your Link Popularity. But if your site is about selling onions, then the mentioned link will be useless.
2. Links from relevant categories in major directories industry-specific directories and portals. The most important major directory is DMOZ (who feeds data to many others) and is the toughest to get in. Submission is free and there are actually people reviewing your site. The waiting times are in the months order, so my advice is submit and forget. The industry-specific directories are very important. For example, if you make interactive media, and list your site in a directory dedicated to graphic design or media under the appropriate category, then search engines like Google will pick that up as an incoming link and will increase your Link Popularity. Listing your site in such a directory is very useful to your potential visitors, and this is what Google is trying to emulate with its software. Remember, with Google and many others, there are no humans reviewing your pages, but software acting under very specific and strict rules (algorithms).
Both types of links I described above can be unilateral or reciprocal ("you link to me and I link to you").
Reciprocal links are subject of contro
Would you like to make money online? You can join the thousands of other people who are searching for ways to work online and make money. To make online money, you need to find an online job. Sounds only sensible, right? Many people don’t do enough research when it comes to finding the right business opportunity for them. The lucky people, who find the business opportunity that’s right for them, will almost surely succeed at it because they enjoy what they are doing. It’s important to know that there is a business opportunity online for everyone. However, not all the jobs online are for everyone.To find ways to work online and make money, you have to be willing to search for the business opportunity that’s perfect for you. Maybe your family will need to be a large part of the business you choose. You will need to talk with them about what they will be willing to do to help you out. This is important because chances are you won’t be able to do the work alone if it’s a big project.It’s not always easy to make online money with your own business, but if you stick to it, it can be a very rewarding experience. A lot
PageRank (PR) is specific to Google and is a trademarked proprietary algorithm. There are many variables in the formulas used by Google, but PageRank is primarily affected by the number of links pointing to the page, the number of internal links pointing to the page within the site and the number of pages in the site.
PageRank focuses strictly on the quantity of links and is directly influenced by the PageRank of the pages that are linked.
In Google, Link Popularity puts more emphasis on the quality of links (ex. links from sites related to yours by topic or by industry rank much higher than links from non-related sites).
PageRank - as the name suggests - is specific to a web page, not to a web site. Every page on your site has a PageRank and every one is different, based mostly on your linking system. Generally - but not always - the goal is to achieve maximum PageRank on your main page, the one people hit when first entering your site.
You can check the PR of a page by installing the Google toolbar in Internet Explorer (the "official" way), a PR checker extension in Firefox, or by using one of the many online utilities, such as the one at http://www.bsleek.com/tools/link_popularity.php (which also checks Link Popularity and presence in DMOZ).
In Google only, PageRank is one of the factors that influence Link Popularity.
PageRank (PR), developed by Google founders Larry Page and Sergey Brin at Stanford University is considered to be the heart of Google's software. PageRank solves an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives and by the PR of the page which casts the vote.
There are two types of incoming links that can effectively contribute to increasing your Link Popularity:
1. Links from other sites that focus on the same keyword phrases you do. In other words, if a site that can be found in search engines by using a search phrase like "corporate cd-rom presentations" links to your site, and your site actually specializes in designing interactive media, like CDs or DVDs, then that link will help your Link Popularity. But if your site is about selling onions, then the mentioned link will be useless.
2. Links from relevant categories in major directories industry-specific directories and portals. The most important major directory is DMOZ (who feeds data to many others) and is the toughest to get in. Submission is free and there are actually people reviewing your site. The waiting times are in the months order, so my advice is submit and forget. The industry-specific directories are very important. For example, if you make interactive media, and list your site in a directory dedicated to graphic design or media under the appropriate category, then search engines like Google will pick that up as an incoming link and will increase your Link Popularity. Listing your site in such a directory is very useful to your potential visitors, and this is what Google is trying to emulate with its software. Remember, with Google and many others, there are no humans reviewing your pages, but software acting under very specific and strict rules (algorithms).
Both types of links I described above can be unilateral or reciprocal ("you link to me and I link to you").
Reciprocal links are subject of contr
Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?BEFORE THE SHOW …………1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as inform
You can check the PR of a page by installing the Google toolbar in Internet Explorer (the "official" way), a PR checker extension in Firefox, or by using one of the many online utilities, such as the one at http://www.bsleek.com/tools/link_popularity.php (which also checks Link Popularity and presence in DMOZ).
In Google only, PageRank is one of the factors that influence Link Popularity.
PageRank (PR), developed by Google founders Larry Page and Sergey Brin at Stanford University is considered to be the heart of Google's software. PageRank solves an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives and by the PR of the page which casts the vote.
There are two types of incoming links that can effectively contribute to increasing your Link Popularity:
1. Links from other sites that focus on the same keyword phrases you do. In other words, if a site that can be found in search engines by using a search phrase like "corporate cd-rom presentations" links to your site, and your site actually specializes in designing interactive media, like CDs or DVDs, then that link will help your Link Popularity. But if your site is about selling onions, then the mentioned link will be useless.
2. Links from relevant categories in major directories industry-specific directories and portals. The most important major directory is DMOZ (who feeds data to many others) and is the toughest to get in. Submission is free and there are actually people reviewing your site. The waiting times are in the months order, so my advice is submit and forget. The industry-specific directories are very important. For example, if you make interactive media, and list your site in a directory dedicated to graphic design or media under the appropriate category, then search engines like Google will pick that up as an incoming link and will increase your Link Popularity. Listing your site in such a directory is very useful to your potential visitors, and this is what Google is trying to emulate with its software. Remember, with Google and many others, there are no humans reviewing your pages, but software acting under very specific and strict rules (algorithms).
Both types of links I described above can be unilateral or reciprocal ("you link to me and I link to you").
Reciprocal links are subject of contr
When you’ve been in business over 20 years, something clicks.You start becoming a more acute observer of trends, how long they last, and you know, to your core, that no trend lasts forever.I was a part of the early vanguard in telemarketing. A major shift was occurring in America, from transportation, which was becoming more costly because of spiking oil prices, to communication, to substitutes for expensive travel.And the phone was a suitable substitute. I promoted this idea across the country, people caught on, and suddenly A T & T and other giants were investing millions promoting this “new tool,” selling by phone.It boomed, so much in fact, that it precipitated countermeasures, and nearly its own demise. Too many calls were made, especially to residences, resulting in the Do Not Call Registry and other limiting legislation.The next big thing has been the Internet. And like telemarketing, it’s not going away anytime soon, but it may have seen its heyday. Fundamentally, the web has squeezed the profits of the brick and mortar world, making everything from auto insurance to backpacks and u
There are two types of incoming links that can effectively contribute to increasing your Link Popularity:
1. Links from other sites that focus on the same keyword phrases you do. In other words, if a site that can be found in search engines by using a search phrase like "corporate cd-rom presentations" links to your site, and your site actually specializes in designing interactive media, like CDs or DVDs, then that link will help your Link Popularity. But if your site is about selling onions, then the mentioned link will be useless.
2. Links from relevant categories in major directories industry-specific directories and portals. The most important major directory is DMOZ (who feeds data to many others) and is the toughest to get in. Submission is free and there are actually people reviewing your site. The waiting times are in the months order, so my advice is submit and forget. The industry-specific directories are very important. For example, if you make interactive media, and list your site in a directory dedicated to graphic design or media under the appropriate category, then search engines like Google will pick that up as an incoming link and will increase your Link Popularity. Listing your site in such a directory is very useful to your potential visitors, and this is what Google is trying to emulate with its software. Remember, with Google and many others, there are no humans reviewing your pages, but software acting under very specific and strict rules (algorithms).
Both types of links I described above can be unilateral or reciprocal ("you link to me and I link to you").
Reciprocal links are subject of contr
When faced with the challenge of trying to find out information on companies, industries and sectors with no starting point (and often through stealth), there can be a tendency to believe that this ‘new’ knowledge does not come free. Yes, sometimes the answer is to buy a pre-written report, or pay to subscribe to certain data sources; however, these rarely give you the full picture and can you justify spending what can be big money on a report that you can’t ‘try before you buy’? I find it satisfying to get this information free and often employ some of the methods outlined below, which unearth some gems that no report will give you. 1) Search Smart There is a wealth of knowledge to be found on the internet, but sometimes searches need a nudge in the right direction. If you’re looking for something on 'healthcare logistics', try to get the good stuff by adding “pdf” or “ppt” to the search string; there are tons of articles and conference slides on the web that you can save and learn from; it’s very rare you’re the first person looking for what you want. Also, don’t rely on Google; try
Both types of links I described above can be unilateral or reciprocal ("you link to me and I link to you").
Reciprocal links are subject of controversy and misconception today. Many people think that exchanging links with sites is the easiest way to get them, new people learning about link popularity are under the mistaken belief that they must have links that are reciprocated on their site. Still many others are saying that reciprocal links are dead and that not only you won't gain any benefit from them, but your PR (Page Rank) will decrease (your page will "leak PR", as it is said in the SEO circles).
Both camps are not entirely correct. You certainly don't need to get reciprocal links, but you can if you want to. Remember, it is links pointing to your site that are the helpful ones. Links pointing from your site to other sites are wonderful to have because they help your visitors find related stuff, but if your site doesn't lend itself to linking to other sites, then by all means, don't do it. You need to do what's right for your company or hobby and your site visitors, first and foremost.
Links from sites that have nothing to do with yours will definitely not help you gain Link Popularity, but might produce a temporary boost in PR (PageRank).
If the PR (PageRank) boost is only temporary, why bother?
You should try to boost your PR (PageRank) even if temporary, because when Google sends Googlebot, its indexing robot, to spider your website, the bot is instructed not to crawl your site too deep unless it has a reasonable amount of PR (PageRank). But in order to increase your overall PR (PageRank) and, in order to have all your keywords from all your pages available for searches, you need Google to look at all of your pages, because the number of pages and the internal links affect PR (PageRank). But Google will not see your internal links and your keywords if only few pages are indexed, so you see, it's catch 22 and the best way to win this is to start working on your incoming links as early in the game as possible.
To see which pages from your website are actually indexed by the search engines, you can use the following search with the major three (Google, MSN and Yahoo!): site:www.yourdomain.com, where www.yourdomain.com is the full address of your site. There is no space between site: and the address, otherwise you are actually searching for the words site: and www.yourdomain.com.
To get a glimpse of your site's Link Popularity, use the following search with Google and MSN: link:www.yourdomain.com. Again, there is no space between link: and the address. There is a common misconception regarding this. People think that the correct format is with the space, as it might produce a lot more results. It is incorrect, as the format with the space merely looks for www.yourdomain.com and the word link:, but will not actually show you who really links to you.
Please note that Google might not display all the links to your site that are stored into its database. Don't panic. It has been reported that this is reminiscence from Google's paranoia days, when the search engine's execs did not want competitors to figure out the way they track Link Popularity.
As a word of caution, please do not waste your money on submitting your sites to "hundreds of FAA sites". Free-For-All sites are not considered quality links today. This approach might have worked years ago, but search engines are constantly trying to stop any activity they consider as spamming, designed to artificially inflate numbers. This is actually a great thing, as it keeps the internet a fair and happy place.
Two more words of caution:
1. I
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