The Six Ultimate Business Truths
Lead Generation. Front End Selling. Back End Selling. Referrals. Continuity Programs. Retention.Six Ultimate Business Truths for transforming your operation into a powerful enterprise, dramatically increasing your profits and establishing long term client relationships. You might know some of them - heck even ALL of them - but the question is, are you doing ANYTHING constructive with that knowledge?I'm not writing to sell you anything - well scratch that; I am.I'm writing to sell you on a mul

Is a Leather Office Chair Your Best Choice of Office Chair?
Is a Leather Office Chair really your best choice of Office Chair? A lot of Office Chair users, particularly males believe that a Leather Office Chair is the best chair there is.Why is this? I think it's largely an image thing, if you see a top executive's office on TV, in the movies or in the news a very high percentage have Leather Office Chairs.Not surprisingly therefore people tend to have this belief that a Leather Office Chair has got to be the best choice because that's what all the top guns have.When the Internet was young, ten years ago, one of my most pleasurable online activities was to go to a site’s link page and follow the links to some cool sites. Equally fascinating was the prospect of having my site listed on some of those links pages, which prompted me to get into the activity now known as reciprocal linking, or trading links with other sites.

My, how times have changed! Now whenever a reciprocal link request lands in my “in box” I delete it immediately just like other pieces of obvious spam. How did this come to pass? As soon as it became known that Google’s PageRank system rewarded sites for incoming links, the trading of links, and even the buying and selling of links, heated up and most webmasters got into the act.

To make matters even worse the flood of reciprocal requests became a tidal wave in the past year as people sought to cash in on Adsense, Google’s contextual advertising system. Many sites have been constructed whose sole purpose is to get people to click on ads. The owners of these sites, in a co

site listed on some of those links pages, which prompted me to get into the activity now known as reciprocal linking, or trading links with other sites.

My, how times have changed! Now whenever a reciprocal link request lands in my “in box” I delete it immediately just like other pieces of obvious spam. How did this come to pass? As soon as it became known that Google’s PageRank system rewarded sites for incoming links, the trading of links, and even the buying and selling of links, heated up and most webmasters got into the act.

To make matters even worse the flood of reciprocal requests became a tidal wave in the past year as people sought to cash in on Adsense, Google’s contextual advertising system. Many sites have been constructed whose sole purpose is to get people to click on ads. The owners of these sites, in a c

l link request lands in my “in box” I delete it immediately just like other pieces of obvious spam. How did this come to pass? As soon as it became known that Google’s PageRank system rewarded sites for incoming links, the trading of links, and even the buying and selling of links, heated up and most webmasters got into the act.

To make matters even worse the flood of reciprocal requests became a tidal wave in the past year as people sought to cash in on Adsense, Google’s contextual advertising system. Many sites have been constructed whose sole purpose is to get people to click on ads. The owners of these sites, in a c

links, the trading of links, and even the buying and selling of links, heated up and most webmasters got into the act.

To make matters even worse the flood of reciprocal requests became a tidal wave in the past year as people sought to cash in on Adsense, Google’s contextual advertising system. Many sites have been constructed whose sole purpose is to get people to click on ads. The owners of these sites, in a c

past year as people sought to cash in on Adsense, Google’s contextual advertising system. Many sites have been constructed whose sole purpose is to get people to click on ads. The owners of these sites, in a concerted effort to get high rankings, have built complex link directories on their sites and are soliciting link exchanges.

The net result of these developments is that most requests that one receives these days are automated and will provide you with links on directory pages that have no PageRank and will hardly ever be seen by any human visitor. Another consequence is that when you, in good faith, send an email to someone requesting a legitimate exchange of links you may never get a reply because your email will be deleted by a webmaster, sick and tired of all the requests.

So is reciprocal linking a dead duck? The answer is a qualified “yes.” It takes a long time to conduct a link campaign these days, and it is harder to get links on sites with link pages that will generate traffic or help you with your search engine ran