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Everything About Websites
The internet plays an important part in the lives of most people. The most spectacular growth of Internet usage is among teenagers, who use it for a lot of purposing from doing their work for school to chatting with people half way around the world. All the information on the Internet is found on websites. The websites represent collections of web pages, which are documents written in HTML. All the websites on the Internet make up the World Wide Web. Access to most websit

a moment to look at the plumbing section in the yellow pages, what do you see? You see questions like, "Do you need a plumber" or the obligatory plumber's van in the ad. Well, these two ideas fail the "Well, that's obvio
How To Become A Millionaire Online
10 Things you want to know on How to become a millionaire online.1. All the money in your life comes from you.We always think that everything that happens in our lives, comes from outside our selves, and many people blame everything else but them selves for their life, it is the governments fault, or it is my wife or husbands fault, and so on. Your reality stems from you, you are the creator of your life, and if you think back I am sure you will find a situa
This story is about a plumber, and while that might not sound relevant to you, if you've ever advertised your business, if you're currently advertising your business or if you plan to advertise your business - you need to read this.
Jim and Rebekah Ypma own Sonoran Desert Plumbing (SDP), about a year ago they asked me to design an advertisement that would help to separate them from the competition. SDP did not have a brand image or any way to separate them from the rest of the field, consequently, prospects didn't pay them much attention and they had to compete on price more than they would like; that's where we came in.
Plumbers love to advertise in the yellow pages, so there's a tremendous amount of competition, that's the bad news; the good news is that 95% are under leveraged, boring and ineffective ads that most people are inclined to ignore.
Take a moment to look at the plumbing section in the yellow pages, what do you see? You see questions like, "Do you need a plumber" or the obligatory plumber's van in the ad. Well, these two ideas fail the "Well, that's obviou
The Internet Marketing Numbers Game
Many people believe that they know the Internet marketing numbers game, but then find that they are gaining no ground with their search engine optimization (SEO) campaign. Internet marketing is a very competitive market, so it’s essential that you know how to play the Internet marketing numbers game. If you ask 10 different internet marketing gurus about the best way to get Internet marketing results, you could get 11 different answers.The best way to approach an o
read this.
Jim and Rebekah Ypma own Sonoran Desert Plumbing (SDP), about a year ago they asked me to design an advertisement that would help to separate them from the competition. SDP did not have a brand image or any way to separate them from the rest of the field, consequently, prospects didn't pay them much attention and they had to compete on price more than they would like; that's where we came in.
Plumbers love to advertise in the yellow pages, so there's a tremendous amount of competition, that's the bad news; the good news is that 95% are under leveraged, boring and ineffective ads that most people are inclined to ignore.
Take a moment to look at the plumbing section in the yellow pages, what do you see? You see questions like, "Do you need a plumber" or the obligatory plumber's van in the ad. Well, these two ideas fail the "Well, that's obvio
Friction Favors the Defense Because An Attack Takes Time
One of the reasons the defensive form of warfare is so strong is the difficulty of launching a surprise attack.“In theory,” says Clausewitz, “surprise promises a great deal. In practice, it generally strikes fast by the friction of the whole machine.”In theory, the 1916 battle of the Somme was going to be a surprise attack. But after moving a million men into position and waiting a week for the artillery to do its job, the Allies were left with little surpri
r any way to separate them from the rest of the field, consequently, prospects didn't pay them much attention and they had to compete on price more than they would like; that's where we came in.
Plumbers love to advertise in the yellow pages, so there's a tremendous amount of competition, that's the bad news; the good news is that 95% are under leveraged, boring and ineffective ads that most people are inclined to ignore.
Take a moment to look at the plumbing section in the yellow pages, what do you see? You see questions like, "Do you need a plumber" or the obligatory plumber's van in the ad. Well, these two ideas fail the "Well, that's obvio
New or Used Construction Equipment - The Return on Investment Decision
It has always been a debate whether to buy new or used construction equipment. Smaller fleets prefer to buy used construction equipment as they attract less capital investments. Another reason for people to opt for used construction equipment is that they are sometimes as good as new and come at a very heavy discounted price as compared to that offered at the showrooms.Moreover, Associated Equipment Distributors (AED) and TradeYard, Inc, have jointly announced an a
the yellow pages, so there's a tremendous amount of competition, that's the bad news; the good news is that 95% are under leveraged, boring and ineffective ads that most people are inclined to ignore.
Take a moment to look at the plumbing section in the yellow pages, what do you see? You see questions like, "Do you need a plumber" or the obligatory plumber's van in the ad. Well, these two ideas fail the "Well, that's obvio
Advertising Divas and Consumer Queens
In the past, the saying has always been “don’t underestimate the power of branding” but now the best advice seems to be “don’t underestimate the power of women!” Ignore it at your peril.If statistics out of the US are any guide for the rest of the world to follow, and in the past this has been the case, then everyone in the advertising industry should give their serious attention to this fact. Jupiter Research has concluded that women influence 83 percent of all
a moment to look at the plumbing section in the yellow pages, what do you see? You see questions like, "Do you need a plumber" or the obligatory plumber's van in the ad. Well, these two ideas fail the "Well, that's obvious" Test, which all marketers/designers should know; if the idea or information you are placing in the ad is obvious, take it out.
For example, "Do you need a plumber?" Well, I am in the plumbing section, there's a good chance that I do. And you might guess that a plumber might drive a van over a semi truck or an Infiniti FX 35. Make sure that the content in your ad address your prospect's pain, problem and wants, if what you are thinking of putting in there doesn't, you need to get rid of it.
So what's the solution? In order for this ad to be effective, we had to find out how people and why people selected one plumber over another, and finally, we wanted to get to the root of why people chose to work with Sonoran Desert Plumbing.
After talking with Jim and Rebekah, we determined it was Jim, his friendly demeanor, boyish looks and yes, his smile that made people

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