Tags |
|
|
Links |
|
|
Other Added - 10 Ways to Exceed Your Client's Expectations Every Time!
If you want visitors to find your website, you must advertise. Now, that advertising can take several forms. To save you a bit of time, I will list some of them such as; search engines, pay per click, ezine advertising, joint ventures, having affiliates promote your site for you, banners, email blasts, and free ads.I am sure ezine advertising is a powerful way to build your business. Many network marketers or MLMS still prefer to pay for leads in order to recruit new members into their network marketing business. There's nothing wrong with this, but I personally prefer to employ online techniques, which are just as effective, if not more so. Ezine advertising in particular is, in my opinion, one of the best ways of growing your online business. Listen... to make money, you have to promote your business... You have to get the word out! Ezine advertising is an extremely easy way to promote your website to thousands of people sim
5. Teach your clients about the value of Manual SE Registration:
If you're like me, you only do manual registration. If you do use an auto-submission program or service, make sure it is one that works in a non-spam manner (there are not many that do).
6. Teach your clients about the risk and annoyance of FFA Links:
FFA Links (which stands for Free For All links) are NOT search engines. Actually what you have probably learned by now is that many FFA sites are often times but not always, nothing more than spam sites seeking your e-mail address. Over the years I have tried subscribing to these services at times just to determine if there may be any benefit. I can determine no benefit in FFA links and I like to educate my clients so they do not get sucked in by the many "special offers." Educate your clients and save them headaches.
7. Build long term relationships with your clients.
Taking the consultancy approach with SEO offers many opportunities to not only build customer rapport but also to maintain it on a long term basis. I see my role as teaching my clients as much as I can about the Internet side of their business. The
How many of you have a corporate web site? Everybody says “Yes”.How many of you know its proper URL? OK, most of you.How many of you have read everything on the web site? Numbers are dropping like stones here. How many of you contributed information on the web site? Anybody there?When was the last time you looked at the section related to your business segment? A year ago when it first went up? Has your business progressed since then? Does anybody know it?Why am I asking so many questions? Because serious exhibit attendees can answer all of these questions about your business.I’m seeing more sophisticated prospects and buyers at shows - and where did they get the information - those questions that stump you? From your very own web site.How Do You Shop on the Web?Think about how you get info off the web and what you do with it. Do you buy a car directly (a few) or do you “shop” for information, and then go
1. Manage expectations on initial Search Engine placement:
Do NOT tell your prospect that you will get their web site placing in the top 10 search results right away. Don't guarantee that you you'll get them thousands of visitors right away. I tell my prospects that I will do my best to position them within the top 30 search results initially. As you know, in this business there are no absolute guarantees, but even if you can often position a client within the top 10 search results on at least a few of the Majors right away, think about what you say before you say it.
People are tired of hearing a lot hype. Many firms make the mistake of pedaling a lot of trumped up claims, even before they learn and understand a prospects business. With so many people out there, who will promise the world to get a sale, a little realism goes a long way to establishing your credibility. Setting a client's expectations low initially, only enhances the effect of achieving a high-ranking result. Why not initially tell your client something that is EASY to believe.
I like to teach the client to expect top placement over a period of 3 to 6 months. It's much easier for them to believe and for each time you immediately place within the top 10 quickly, the client has another exciting surprise! Learn to under promise and really over deliver every time! Focus on educating your clients and teaching them truths that others only gloss over (or are not aware of themselves).
2. Blow away old misconceptions
While some web firms talk about the huge volume of "Hits" to their customers sites, I teach my prospects very early, that "hits" are irrelevant. Hits are not the best means of determining site activity. A hit is NOT a visitor. A hit can be any action from the server. For example a page that displays 1 image, 10 buttons, 1 logo and plays music in the background, might generate up to 14 hits for every visitor to the site. This is best explained by showing the client an activity report and pointing out the difference between hits (any action from the server) and User Sessions (actual visitors). Eliminating any of the common misconceptions about traffic right from the start, will serve you well in a marketplace where others are selling nothing more than hype. Set yourself apart from the rest. Instead of letting customers believe old ideas, educate them and help your customer to grasp how things work.
3. Teach your client about the time required for initial indexing:
I tell my client not to expect much site activity right away. I like to prepare them for the time it takes robots to visit their site for the first time. Once again, this a great opportunity to set your client's expectation a little lower. If we give them an expectation of waiting approximately 6 weeks after registration, before traffic commences, we know that some search engines will probably begin to visit in 3 to 5 weeks. Indeed a few may occasionally even visit within just 48 hours from the time you register. However, creating an expectation of 6 to 8 weeks allows you to out-perform yourself every time. If you really must exaggerate...then under promise and over deliver.
Success Principle: Teach your client's the truth and learn to manage your client's expectations. If you deliver above average results and communicate well, you will have a client for a lifetime.
4. Tip on Mass Search Engine Registration:
Have you been telling your client about how you are going to register them with 250 search engines for free? This is an old out dated approach but you may be surprised at how many competitors will be saying the very same thing (because literally anyone can buy auto submission software).
I take a different approach.
I ask the prospect this question:
“Have you ever wondered why some web developers may offer to register you with 250 search engines for free?” The answer is simple...that's exactly what it's worth. ZERO ......I then go on to teach them how targeted traffic is only realized through achieving a high ranking on the Major search engines. Show them an activity report to validate it. Then educate them about how you remain focused on optimizing their Web site for the Major Search engines.
By setting realistic expectations on search engine registration, and telling them the truth about where most of their traffic will come from, you once again are providing an education that others in the business forget to give their clients.
5. Teach your clients about the value of Manual SE Registration:
If you're like me, you only do manual registration. If you do use an auto-submission program or service, make sure it is one that works in a non-spam manner (there are not many that do).
6. Teach your clients about the risk and annoyance of FFA Links:
FFA Links (which stands for Free For All links) are NOT search engines. Actually what you have probably learned by now is that many FFA sites are often times but not always, nothing more than spam sites seeking your e-mail address. Over the years I have tried subscribing to these services at times just to determine if there may be any benefit. I can determine no benefit in FFA links and I like to educate my clients so they do not get sucked in by the many "special offers." Educate your clients and save them headaches.
7. Build long term relationships with your clients.
Taking the consultancy approach with SEO offers many opportunities to not only build customer rapport but also to maintain it on a long term basis. I see my role as teaching my clients as much as I can about the Internet side of their business. The t
There are times when an actor can actually sing and a traditional sneaker company can successfully design women’s dress shoes. These are instances where talent transcends all barriers. However, these moments are rare in time and few and far between. And New Era is vying for a chance to do what many have attempted but only few have accomplished.New Era is the largest sports licensed head wear company in the world. They have been in business for over 80 years and it shows. Their workmanship can be seen on the heads of many, from Jay-Z to Prince William, Major League Baseball teams to NBA members, New Yorkers to Nigerians, and many more. They have now evolved their business from hats to apparel. Their apparel line due out this year will resemble their headgear. The line is very sporty and reminiscent of Lacoste (and I could go on and on with the examples).While New Era has gained much popularity with their hats they have not proven to design a clothing line that is n
I like to teach the client to expect top placement over a period of 3 to 6 months. It's much easier for them to believe and for each time you immediately place within the top 10 quickly, the client has another exciting surprise! Learn to under promise and really over deliver every time! Focus on educating your clients and teaching them truths that others only gloss over (or are not aware of themselves).
2. Blow away old misconceptions
While some web firms talk about the huge volume of "Hits" to their customers sites, I teach my prospects very early, that "hits" are irrelevant. Hits are not the best means of determining site activity. A hit is NOT a visitor. A hit can be any action from the server. For example a page that displays 1 image, 10 buttons, 1 logo and plays music in the background, might generate up to 14 hits for every visitor to the site. This is best explained by showing the client an activity report and pointing out the difference between hits (any action from the server) and User Sessions (actual visitors). Eliminating any of the common misconceptions about traffic right from the start, will serve you well in a marketplace where others are selling nothing more than hype. Set yourself apart from the rest. Instead of letting customers believe old ideas, educate them and help your customer to grasp how things work.
3. Teach your client about the time required for initial indexing:
I tell my client not to expect much site activity right away. I like to prepare them for the time it takes robots to visit their site for the first time. Once again, this a great opportunity to set your client's expectation a little lower. If we give them an expectation of waiting approximately 6 weeks after registration, before traffic commences, we know that some search engines will probably begin to visit in 3 to 5 weeks. Indeed a few may occasionally even visit within just 48 hours from the time you register. However, creating an expectation of 6 to 8 weeks allows you to out-perform yourself every time. If you really must exaggerate...then under promise and over deliver.
Success Principle: Teach your client's the truth and learn to manage your client's expectations. If you deliver above average results and communicate well, you will have a client for a lifetime.
4. Tip on Mass Search Engine Registration:
Have you been telling your client about how you are going to register them with 250 search engines for free? This is an old out dated approach but you may be surprised at how many competitors will be saying the very same thing (because literally anyone can buy auto submission software).
I take a different approach.
I ask the prospect this question:
“Have you ever wondered why some web developers may offer to register you with 250 search engines for free?” The answer is simple...that's exactly what it's worth. ZERO ......I then go on to teach them how targeted traffic is only realized through achieving a high ranking on the Major search engines. Show them an activity report to validate it. Then educate them about how you remain focused on optimizing their Web site for the Major Search engines.
By setting realistic expectations on search engine registration, and telling them the truth about where most of their traffic will come from, you once again are providing an education that others in the business forget to give their clients.
5. Teach your clients about the value of Manual SE Registration:
If you're like me, you only do manual registration. If you do use an auto-submission program or service, make sure it is one that works in a non-spam manner (there are not many that do).
6. Teach your clients about the risk and annoyance of FFA Links:
FFA Links (which stands for Free For All links) are NOT search engines. Actually what you have probably learned by now is that many FFA sites are often times but not always, nothing more than spam sites seeking your e-mail address. Over the years I have tried subscribing to these services at times just to determine if there may be any benefit. I can determine no benefit in FFA links and I like to educate my clients so they do not get sucked in by the many "special offers." Educate your clients and save them headaches.
7. Build long term relationships with your clients.
Taking the consultancy approach with SEO offers many opportunities to not only build customer rapport but also to maintain it on a long term basis. I see my role as teaching my clients as much as I can about the Internet side of their business. The
One doesn't have to dig very deep on the internet to find an adsense site. At its most basic level, an adsense site is a site which displays Google Adsense ads to earn money. The problem is that the majority of Adsense sites are trash – just content scraped off other sites that has been thrown together into a mish-mash that the webmaster calls a website.If you want to be highly successful in the Adsense site industry, you're going to have to do something drastically different. Following are several tips you can use to distinguish yourself from the crowd.1 – Use a professional design Many adsense sites use a very basic, cheap looking template that they paste their content into. If you use a professional website design, people are more likely to place value and trust in your site.2 – Use unique content Don't use recycled content. Take the time or money required to get your own unique articles and content written for your site. This will allow you to
3. Teach your client about the time required for initial indexing:
I tell my client not to expect much site activity right away. I like to prepare them for the time it takes robots to visit their site for the first time. Once again, this a great opportunity to set your client's expectation a little lower. If we give them an expectation of waiting approximately 6 weeks after registration, before traffic commences, we know that some search engines will probably begin to visit in 3 to 5 weeks. Indeed a few may occasionally even visit within just 48 hours from the time you register. However, creating an expectation of 6 to 8 weeks allows you to out-perform yourself every time. If you really must exaggerate...then under promise and over deliver.
Success Principle: Teach your client's the truth and learn to manage your client's expectations. If you deliver above average results and communicate well, you will have a client for a lifetime.
4. Tip on Mass Search Engine Registration:
Have you been telling your client about how you are going to register them with 250 search engines for free? This is an old out dated approach but you may be surprised at how many competitors will be saying the very same thing (because literally anyone can buy auto submission software).
I take a different approach.
I ask the prospect this question:
“Have you ever wondered why some web developers may offer to register you with 250 search engines for free?” The answer is simple...that's exactly what it's worth. ZERO ......I then go on to teach them how targeted traffic is only realized through achieving a high ranking on the Major search engines. Show them an activity report to validate it. Then educate them about how you remain focused on optimizing their Web site for the Major Search engines.
By setting realistic expectations on search engine registration, and telling them the truth about where most of their traffic will come from, you once again are providing an education that others in the business forget to give their clients.
5. Teach your clients about the value of Manual SE Registration:
If you're like me, you only do manual registration. If you do use an auto-submission program or service, make sure it is one that works in a non-spam manner (there are not many that do).
6. Teach your clients about the risk and annoyance of FFA Links:
FFA Links (which stands for Free For All links) are NOT search engines. Actually what you have probably learned by now is that many FFA sites are often times but not always, nothing more than spam sites seeking your e-mail address. Over the years I have tried subscribing to these services at times just to determine if there may be any benefit. I can determine no benefit in FFA links and I like to educate my clients so they do not get sucked in by the many "special offers." Educate your clients and save them headaches.
7. Build long term relationships with your clients.
Taking the consultancy approach with SEO offers many opportunities to not only build customer rapport but also to maintain it on a long term basis. I see my role as teaching my clients as much as I can about the Internet side of their business. The
... There she is... serious, investigative and calm... ladies and gentleman we present you the first model, starting in alphabetical order -- the accountant.This career catwalk is different than the traditional catwalk. You will not find an overview of the latest fashion but rather a series of careers and -- this is very important -- what it is that makes these career so special.We all have to chose a career or we catch-up with one without having really determined one in advance. For example the business manager hardly starts as a career. First you are either an engineer, a lawyer an information technology professional, an architect a entrepreneur, teacher or coach or perhaps a surgeon who will run a hospital after having been in active duty for many years and looking for a change.As a business manager you execute different roles in different moment. Sometimes you operate as a coach supporting a team, and than you are like an architect designing a
4. Tip on Mass Search Engine Registration:
Have you been telling your client about how you are going to register them with 250 search engines for free? This is an old out dated approach but you may be surprised at how many competitors will be saying the very same thing (because literally anyone can buy auto submission software).
I take a different approach.
I ask the prospect this question:
“Have you ever wondered why some web developers may offer to register you with 250 search engines for free?” The answer is simple...that's exactly what it's worth. ZERO ......I then go on to teach them how targeted traffic is only realized through achieving a high ranking on the Major search engines. Show them an activity report to validate it. Then educate them about how you remain focused on optimizing their Web site for the Major Search engines.
By setting realistic expectations on search engine registration, and telling them the truth about where most of their traffic will come from, you once again are providing an education that others in the business forget to give their clients.
5. Teach your clients about the value of Manual SE Registration:
If you're like me, you only do manual registration. If you do use an auto-submission program or service, make sure it is one that works in a non-spam manner (there are not many that do).
6. Teach your clients about the risk and annoyance of FFA Links:
FFA Links (which stands for Free For All links) are NOT search engines. Actually what you have probably learned by now is that many FFA sites are often times but not always, nothing more than spam sites seeking your e-mail address. Over the years I have tried subscribing to these services at times just to determine if there may be any benefit. I can determine no benefit in FFA links and I like to educate my clients so they do not get sucked in by the many "special offers." Educate your clients and save them headaches.
7. Build long term relationships with your clients.
Taking the consultancy approach with SEO offers many opportunities to not only build customer rapport but also to maintain it on a long term basis. I see my role as teaching my clients as much as I can about the Internet side of their business. The
E-Newsletters can be an inexpensive and convenient way to keep current clients up-to-date with your business, or easily convert potential customers to new ones.Format OptionsThere are several different formats that you can use to send your newsletter.TextThis format is the good ol’ reliable method. Many individuals prefer to send their publications in this format. Why? Some see it as more personal. Text newsletters will look like a personal email specifically targeted to an individual person.Unfortunately, some of the bonuses of the following two formats are not available (i.e. photos, video & logo insertion).PDFDo you send your newsletter via mail and email? PDF may be a viable option for your company. Design the newsletter in desktop publishing software and then create a PDF version of the file, and send as an attachment. You can include pictures, and links in your PDF for your sited resources
5. Teach your clients about the value of Manual SE Registration:
If you're like me, you only do manual registration. If you do use an auto-submission program or service, make sure it is one that works in a non-spam manner (there are not many that do).
6. Teach your clients about the risk and annoyance of FFA Links:
FFA Links (which stands for Free For All links) are NOT search engines. Actually what you have probably learned by now is that many FFA sites are often times but not always, nothing more than spam sites seeking your e-mail address. Over the years I have tried subscribing to these services at times just to determine if there may be any benefit. I can determine no benefit in FFA links and I like to educate my clients so they do not get sucked in by the many "special offers." Educate your clients and save them headaches.
7. Build long term relationships with your clients.
Taking the consultancy approach with SEO offers many opportunities to not only build customer rapport but also to maintain it on a long term basis. I see my role as teaching my clients as much as I can about the Internet side of their business. The time you spend educating your client pays fairly big dividends in terms of customer loyalty. What happens after a while is, your customers will seek your advice on issues rather than just get taken advantage of by one of those e-mail deals that sounds to good to be true. Care for your client's business as if it were your own!
8. Does your client need help to write a Media Release?
This may be a stretch for some SEO's but look for opportunities to help your client promote their web site in different ways. I like to assist my clients by doing little things that are easy for me to do, don't really take too much time and add extra value to my service. Examples of these services might be to help your client write a good media release or the creation of little counter top signs that advertise the clients URL. Do they need a little checklist to help them promote their URL? Think value added!
9. Practice customer service excellence.
One of the biggest loopholes in the Internet marketing and SEO business, is lack of quality customer service. Do you return their calls? Do you look after their questions promptly? Do you keep them informed about the newest trends?
10. See your customer, as a customer for life.
Care for your customers business as much as you can with full attention to detail. Most business owners are far to busy running their business to look after all of their "web presence" issues. This is why they hire you in the first place. If you remember to deliver "excellence" in both customer service and communication, you'll have distinct advantages over many other competitors. Look after your customers well, and they will definitely look after you well too.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/70573/otheradded-10-Ways-to-Exceed-Your-Clients-Expectations-Every-Time.html">10 Ways to Exceed Your Client's Expectations Every Time!</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/70573/otheradded-10-Ways-to-Exceed-Your-Clients-Expectations-Every-Time.html]10 Ways to Exceed Your Client's Expectations Every Time![/url]
Related Articles:
Success in Business Means Managing Negative Emotions
Limited Liability Company Operating Agreement
Bookmark it:
|