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Other Added - Long Copy Secrets - Keys To Mental Engagement
Do your customers (and potential customers) know the full value you bring to the table? Before you automatically answer, “Of course, they do!”, consider this: I was at a nail appointment recently and my nail technician mentioned that she had just put her father’s house on the market through a local REALTOR and had received an offer within 2 days. She was probably going to accept the offer, since it was very close to asking price. However, she then made the following comment: “In fact,
They need enough sound reasons to b
Images transmitted through the eye give us our first impression of everything we encounter. So, a letter, a memo, an email, or any other type of correspondence gives the receiver an immediate impression from professional to unprofessional, from interesting to boring, from tasteful to gaudy, etc.Some companies require that all correspondences have a particular style and format. If yours does not, you should develop your own.When we first look at a sheet of paper containing words,
I'll get to it in a moment. For now, let me tell you a couple of things about readership in general, and the importance of using long versus short copy, in most cases.
If you're one of those marketers that rebel against the idea of long copy, and insist that people don't read it, listen up. If you're copy is boring, or unsubstantiated, or fails to promise the delivery of an expected benefit, then you are absolutely right.
But if you promise the expected benefit, and use engaging copy that's firing on all cylinders, effectively attracting attention, building interest, desire, and action, have no fear.
Your prospects will read as many words as necessary to convince themselves to become buyers. That could mean thousands of words, depending what you are asking them to do.
If the price is significant, or the thing you are selling demands a significant change of behavior, or even if you are operating in a very mature, hotly competitive commodity market, you just cannot expect people to decide favorably with minimal information.
They need enough sound reasons to bu
If you are looking to make money online without doing anything you are not alone as the common misconception is that by starting an online business will have you rolling cash in a matter of days. That just is not how it works. The people offering you ideas for a home based business at one time had to groom an idea into a working model and then bring in other people to help their idea blossom.Affiliate networking can be good business from both sides of the financial network, both the affil
If you're one of those marketers that rebel against the idea of long copy, and insist that people don't read it, listen up. If you're copy is boring, or unsubstantiated, or fails to promise the delivery of an expected benefit, then you are absolutely right.
But if you promise the expected benefit, and use engaging copy that's firing on all cylinders, effectively attracting attention, building interest, desire, and action, have no fear.
Your prospects will read as many words as necessary to convince themselves to become buyers. That could mean thousands of words, depending what you are asking them to do.
If the price is significant, or the thing you are selling demands a significant change of behavior, or even if you are operating in a very mature, hotly competitive commodity market, you just cannot expect people to decide favorably with minimal information.
They need enough sound reasons to b
EDM machining actually stands for electrical discharge machining. This is the term used for a machining process that is used in the process of manufacturing those parts that are made from very hard metals and their alloys. Some of the parts or objects that are produced with the use of EDM machining include dies made of hardened steel, critical components of engines and compressor blades of jet engine fans. EDM machining is a thermal process that is able to remove as well as re-deposit material
But if you promise the expected benefit, and use engaging copy that's firing on all cylinders, effectively attracting attention, building interest, desire, and action, have no fear.
Your prospects will read as many words as necessary to convince themselves to become buyers. That could mean thousands of words, depending what you are asking them to do.
If the price is significant, or the thing you are selling demands a significant change of behavior, or even if you are operating in a very mature, hotly competitive commodity market, you just cannot expect people to decide favorably with minimal information.
They need enough sound reasons to b
A 25 year study of U.S. ReadersThey HATE Reading!The smarter, richer and more successful on the economic ladder – the greater the number admit they hate reading.A quarter-century of studying the learning-skills of executives and professionals, CEOs, chairmen of university-departments, attorneys and physicians - PhDs in industry and at the university – we conclude the more reading they do – the greater their dislike for this form of information-processing.They complain
Your prospects will read as many words as necessary to convince themselves to become buyers. That could mean thousands of words, depending what you are asking them to do.
If the price is significant, or the thing you are selling demands a significant change of behavior, or even if you are operating in a very mature, hotly competitive commodity market, you just cannot expect people to decide favorably with minimal information.
They need enough sound reasons to b
Have you ever asked yourself how could you establish your ebay business in USA without living there? This is a simple guide for ebay foreigners that want to sell in ebay either tangible and intangible products. Are you a non-us citizen as me? The first question you might ask is: Why sell in the USA? Isnt there any other place to sell? USA is the biggest and most competitive market where online sales take place. If you have something to sell online, you must sell it in the USA.
They need enough sound reasons to buy, and they need those reasons appropriately substantiated. Too many marketers paint pretty pictures, but fall down when it comes to demonstrating proof.
Anyway, getting back to that little technique that Robert Collier used that I was telling you about.
Collier observed that human beings possess a couple of inborn traits that he used to get them to read his letters. I'm assuming you're one, so I'm going to include you in this ;=)
A) We're naturally curious. We have an inborn "desire to know" hard wired into our brains. It's instinctive, part of our survival program.
B) We just can't stand having a half baked thought or idea, hanging around waiting to be finished. If there's an open loop, we want it shut.
So how did the legendary Collier use these to his money making advantage?
He would set up a story, and build up a primary point, and then before taking that primary point to it's logical conclusion, head off in a secondary direction, while promising to return to the first one momentarily.
His
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