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So You Want to Be Your Own Boss? (Or: the Rewards and Challenges of Self-Employment)
According to the U.S. Census Bureau, there are more than 10 million self-employed workers in the United States and that number is increasing - for good reason. Being your own boss means not worrying you'll be laid off or fired. It allows you to create your own work schedule. It holds out the promise of great financial reward. It frees you from having to attend mind-numbing staff meetings. In sho

customers do?

Some of you are writing advertising that only pleases you. You may think it’s really important that people know you’ve been in business since 1971. (Mouse guts.) You just remodeled your entryway. (Mouse guts.) Your delivery trucks all just got new tires. (Mouse guts.) It makes your mouth water to hear those things. For everyon

High Definition Update: Paul Wheeler Interview
High Definition Update - Paul Wheeler InterviewIn July 2005, I wrote an E-Zine with the headline “High Definition – When?” At the time we saw little demand for HDCAM equipment aside from some clients in the U.S. Seven months later, the situation has changed dramatically. We added two Sony HDW-F900 HDCAM camcorders (Sony’s top of the line HDCAM camera for television and/or cinema) to our st

Cats have very different taste buds than humans. Unfortunately for pet owners (consumers), we’re the ones that end up buying the cat food.

Pet food companies have figured this out. That’s why you see pet foods in flavors that humans like. If Purina made cat food in flavors that cats would really want, humans would never buy them.

Ask a hungry cat what he’d really like to eat right now. What do you think he’d say?

Mouse Guts.

So why does Purina Cat Chow only come in flavors like Seafood Blend and Savory Chicken? Because we pet owners are the ones making the buying decisions for our cats… and we’d rather have them eat something that doesn’t turn our stomachs.

If cats could understand and act on advertising, here’s what you’d hear on the radio:

“Hey, cats… it’s a crisp, steamy fall morning, and you’re fresh from the morning kill. It’s what you live for… find a mouse, bat it around, and then proudly bring it home for breakfast. That’s why we created Purina Cat Chow with Mouse Guts… so you can re-live that moment and enjoy the taste you crave each and every time your owner remembers to fill your bowl. Purina Cat Chow with Mouse Guts. It’s what you want. Right now.”

To some of you, this is pretty funny stuff. To others, it makes you a little queasy. That’s good. Advertising is supposed to move you in some way.

What does your advertising make your customers do?

Hiring a Yellow Page Consultant
Let’s face it. Not every business person is a marketing expert. Sure, you’re great at plumbing, moving, or appliance sales, but that’s where it ends. After all, you have an accountant, insurance person, financial planner, and perhaps an attorney to guide you in those areas you are not familiar with. So why not admit that you are also uneducated when it comes to promotion and advertising? Now, was

gry cat what he’d really like to eat right now. What do you think he’d say?

Mouse Guts.

If cats could understand and act on advertising, here’s what you’d hear on the radio:

To some of you, this is pretty funny stuff. To others, it makes you a little queasy. That’s good. Advertising is supposed to move you in some way.

What does your advertising make your customers do?

Beige Book Discrepancies
First I would like to say that I am pro-Federal Reserve, yet I also study a lot and follow many industries and have found fault with some of their beige book reports from what I have observed in the market place. Here is a 2003 observation on the discrepancies I noticed. I wish to comment on some of the data collection, which went into the South East Fed Beige book;http://www.bizjournals.c

ld understand and act on advertising, here’s what you’d hear on the radio:

To some of you, this is pretty funny stuff. To others, it makes you a little queasy. That’s good. Advertising is supposed to move you in some way.

What does your advertising make your customers do?

3 Effective Tactics Every Business Should Implement
Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world... unless it's to learn a few tips from successful marketers just like us who have

d enjoy the taste you crave each and every time your owner remembers to fill your bowl. Purina Cat Chow with Mouse Guts. It’s what you want. Right now.”

To some of you, this is pretty funny stuff. To others, it makes you a little queasy. That’s good. Advertising is supposed to move you in some way.

What does your advertising make your customers do?

Fierce Conversations - Part III
Take Charge of Your Emotional WakeIn my years of coaching, I've worked with a variety of leaders who were known for delivering results consistently on time and on budget. Along with their reputation for delivery came the reputation of driver, pace setter, or taskmaster. Most were proud of this reputation and believed they were doing "what they were paid to do." However, in their drive t

customers do?

In fact, it’s worse than mouse guts. At least with mouse guts, people have a reaction of some kind. With advertising that only you care about, a much worse thing happens. No one else cares. And they tune you out.

The opposite of love is not hate. It’s indifference.

Is your advertising suffering from indifference? If you’re not selling benefits that someone will drool over (the equivalent of a tender, juicy bar-B-Q chicken fillet sandwich), you’re wasting your ad money.

And if your ads only appeal to those people who don’t make a difference to your bottom line (i.e., cats), maybe it’s time you re-adjusted your advertising focus.

Here are the two questions you must answer: What do your potential customers crave? And how is that craving satisfied by you?

Let me repeat that, because it’s that important.

What do your potential customers crave?

And how is that craving satisfied by you?

Write that down somewhere. Bring it to your next team briefing or sales meeting, and ask everyone to answer these two questions, either on a sheet of paper or in a group discussion forum. Focus your energies on them, and listen to what the group is saying. You’ll find that the resulting advertising messages you create will improve measurably.

Everything else is mouse guts.

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When you need business gifts, whether you need business gifts for your boss, for a company party, a co-worker etc, the ideal business gifts to best suit your needs can be found at great prices online. When you come up with great ideas for business gifts by looking at all of the wonderful possibilities available on the market today, you will be very pleased. And, definitely, the person or people to whom you are giving these business gifts will be very pleased as well.

How can you become excited about what you do and what you sell on a daily basis? The answer is as simple as getting goals.

It is important to know about the pH scale as improperly using cleaners with too low or too high of a pH can ruin surfaces. In addition, mixing low pH solutions with high pH solutions is dangerous, and can even be deadly.

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