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Other Added - Forming Profitable Joint Ventures
In a very real sense, the single best way to advance in your career or build your business is to be a good story-teller. That probably sounds strange, so let me explain what I mean. I’m not saying you should become one of those people who can manipulate the facts and talk their way in and out of situations with no regard for anyone other than themselves. We have enough people like that in the world already.Instead, I’m suggesting you become a good story-teller by truly appreciating what you have to offer, understanding how it relates to what people need, and finding the most effective way to communicate your potential. In other words, you have to be an expert at marketing yourself. Unfortunately, even people who are marketers by profession struggle with this.Marketing yourself is far more difficult than it sounds. In the 16 years I’ve been working with job hunters I have yet to meet anyon
Co-development – work together with another marketer to create a product such as a book, which you both can sell.
Product endorsement – pay a percentage of profits to your partner who endorses your product to his list.
Cooperative list building – similar to cross promotion, but concentrates on building the opt-in lists of each.
Regardless of the details, all the participants get a large number of visitors to their sites and the opportunity for their op-in lists to grow dramatically.
Are you ready to start a joint venture?
There are several things to consider before you rush into your first JV. First you need to select the right JV partner. A wrong choice can spell disaster for your project. It’s best to start with people and businesses you already know and trust. If you have already decided all the parameters of
Ever heard the term 'niche marketing'?Sure you have, it's been around a long time. Niche Marketing focuses on serving a small targeted section of a much larger market. Left handed golf clubs for women anybody?The internet has opened up niche marketing techniques to anybody and everybody, with a blog or website being the only real pre-requisite.Lets take that blog that you pour your heart into each and every day, the one you started even though you thought nobody had an interest in it, because your chosen topic was a bit off the beaten track. Did you realise that you can profit from that unique (niche) blog, without having to spend a single penny?The thing is, on the internet, you will always reach people that share your interest, no matter how niche or unique it is. In fact, the more niche the better!What you should seek is an affiliate aggregator, a company who specia
Actually, it is one of the most exciting ways to generate targeted web traffic that you will find.
For purposes of definition, you could say that a joint venture is an operation involving two or more Internet marketers, each contributing unique resources for their mutual benefit. That may sound a little stuffy, so look at it this way. Say you and your neighbor both need to plant trees in your respective backyards. He only has a wheelbarrow and you only have a shovel. Neither of you can do the job effectively by yourself, but together you can accomplish the job for both of you. That’s a joint venture (backyard variety!).
Similarly, in Internet marketing, each of you contributes something that the other lacks, so that you both benefit by gaining more sales, site visitors and subscribers. In the majority of cases, this involves a product and a list. You may have created an explosive eBook (like this one!) but since you have been in marketing only a short time you don’t have a very big list of people that might be interested in your eBook. But you have a friend who is also marketing online, and he has an opt-in list of 5000 subscribers that have already expressed interest in the topic of your eBook. In a simple joint venture, he emails his list about your eBook and keeps a commission on any sales. You make a percentage on every sale and get a large number of targeted traffic to your site. The traffic may turn out in the long term to be more valuable than your immediate eBook sales. That’s because, if you have an attractive site set up to entice visitors to leave their email address, a good portion of your friend’s list becomes your list!
Joint ventures often are more complex than the simple one described above. You will see many joint ventures involving several marketers, perhaps a dozen or more. Sometimes a product isn’t even sold – the main purpose is to get traffic to the web sites of the marketers and build their opt-in lists. In this kind of joint venture, each marketer contributes some product they sell or own. Then the JV may proceed any number of ways. The marketer (or marketers) with the list(s) may set up a contest, where the winner or winners gets all the products. Another way is to offer the participants the choice of one or more of the products if they visit all the web sites involved and sign up for all the opt-in lists of the marketers.
You could also do ad or article swaps (assuming you and your JV partner both have an ezine or newsletter). You could offer an eBook you have written to another marketer to be given away on his or her site. You have your name and affiliate links inside, and may give the eBook both more value and a viral quality by allowing the recipient to change some of the links to their own so they will want to pass it on. Your JV partner, in turn, has something of value to offer to his or her site visitors or subscribers. These are just a few possibilities; the options are limited only by your imagination. To summarize, here are some general types of JVs for you to think about.
Cross promotion – promote each other’s product or service, such as ezine ads in each other’s ezine.
Co-development – work together with another marketer to create a product such as a book, which you both can sell.
Product endorsement – pay a percentage of profits to your partner who endorses your product to his list.
Cooperative list building – similar to cross promotion, but concentrates on building the opt-in lists of each.
Regardless of the details, all the participants get a large number of visitors to their sites and the opportunity for their op-in lists to grow dramatically.
Are you ready to start a joint venture?
There are several things to consider before you rush into your first JV. First you need to select the right JV partner. A wrong choice can spell disaster for your project. It’s best to start with people and businesses you already know and trust. If you have already decided all the parameters of
What is your definition of the word “luck”, not the Webster’s Dictionary definition, your definition? Is it being in the right place at the right time? Picking the right dealer in a casino? Turning up at a party where you meet your current wife (could be good or bad luck)?Entrepreneurs seem to be so lucky, so often. People see their success and attribute much of their good fortune to luck. What luck that they thought the idea would work. The luck of the Irish for old Doyle, don’t you think? It was his great good luck to file that patent when he did.The passengers in life attribute so much of fate and successful outcomes to random luck. “Lightning strikes for others, just never me,” is a bromide that covers the view of people that are perpetually success challenged. The masses that think like this can not see, or comprehend, that luck has little to do with achieving real success as an entr
Similarly, in Internet marketing, each of you contributes something that the other lacks, so that you both benefit by gaining more sales, site visitors and subscribers. In the majority of cases, this involves a product and a list. You may have created an explosive eBook (like this one!) but since you have been in marketing only a short time you don’t have a very big list of people that might be interested in your eBook. But you have a friend who is also marketing online, and he has an opt-in list of 5000 subscribers that have already expressed interest in the topic of your eBook. In a simple joint venture, he emails his list about your eBook and keeps a commission on any sales. You make a percentage on every sale and get a large number of targeted traffic to your site. The traffic may turn out in the long term to be more valuable than your immediate eBook sales. That’s because, if you have an attractive site set up to entice visitors to leave their email address, a good portion of your friend’s list becomes your list!
Joint ventures often are more complex than the simple one described above. You will see many joint ventures involving several marketers, perhaps a dozen or more. Sometimes a product isn’t even sold – the main purpose is to get traffic to the web sites of the marketers and build their opt-in lists. In this kind of joint venture, each marketer contributes some product they sell or own. Then the JV may proceed any number of ways. The marketer (or marketers) with the list(s) may set up a contest, where the winner or winners gets all the products. Another way is to offer the participants the choice of one or more of the products if they visit all the web sites involved and sign up for all the opt-in lists of the marketers.
You could also do ad or article swaps (assuming you and your JV partner both have an ezine or newsletter). You could offer an eBook you have written to another marketer to be given away on his or her site. You have your name and affiliate links inside, and may give the eBook both more value and a viral quality by allowing the recipient to change some of the links to their own so they will want to pass it on. Your JV partner, in turn, has something of value to offer to his or her site visitors or subscribers. These are just a few possibilities; the options are limited only by your imagination. To summarize, here are some general types of JVs for you to think about.
Cross promotion – promote each other’s product or service, such as ezine ads in each other’s ezine.
Co-development – work together with another marketer to create a product such as a book, which you both can sell.
Product endorsement – pay a percentage of profits to your partner who endorses your product to his list.
Cooperative list building – similar to cross promotion, but concentrates on building the opt-in lists of each.
Regardless of the details, all the participants get a large number of visitors to their sites and the opportunity for their op-in lists to grow dramatically.
Are you ready to start a joint venture?
There are several things to consider before you rush into your first JV. First you need to select the right JV partner. A wrong choice can spell disaster for your project. It’s best to start with people and businesses you already know and trust. If you have already decided all the parameters of
What is your biggest weakness?This is one of those difficult interview questions that interviewers ask from time to time. The way you handle your response to the question might be as important if not more important than what you actually say.The question is how to answer the question without making it look like you have a weakness that might prevent you from getting hired.At the same time, you don’t want to mention a weakness that isn’t really a weakness and simply tell the interviewer what you think they want to hear.Trust me, an experienced interviewer has heard every clich?d answer to this question and will know when you are feeding them a line.The purpose of asking this question is firstly to see how you handle a stress question and secondly how you actually respond to it.Here are some guidelines for responding when an interviewer asks what abo
Joint ventures often are more complex than the simple one described above. You will see many joint ventures involving several marketers, perhaps a dozen or more. Sometimes a product isn’t even sold – the main purpose is to get traffic to the web sites of the marketers and build their opt-in lists. In this kind of joint venture, each marketer contributes some product they sell or own. Then the JV may proceed any number of ways. The marketer (or marketers) with the list(s) may set up a contest, where the winner or winners gets all the products. Another way is to offer the participants the choice of one or more of the products if they visit all the web sites involved and sign up for all the opt-in lists of the marketers.
You could also do ad or article swaps (assuming you and your JV partner both have an ezine or newsletter). You could offer an eBook you have written to another marketer to be given away on his or her site. You have your name and affiliate links inside, and may give the eBook both more value and a viral quality by allowing the recipient to change some of the links to their own so they will want to pass it on. Your JV partner, in turn, has something of value to offer to his or her site visitors or subscribers. These are just a few possibilities; the options are limited only by your imagination. To summarize, here are some general types of JVs for you to think about.
Cross promotion – promote each other’s product or service, such as ezine ads in each other’s ezine.
Co-development – work together with another marketer to create a product such as a book, which you both can sell.
Product endorsement – pay a percentage of profits to your partner who endorses your product to his list.
Cooperative list building – similar to cross promotion, but concentrates on building the opt-in lists of each.
Regardless of the details, all the participants get a large number of visitors to their sites and the opportunity for their op-in lists to grow dramatically.
Are you ready to start a joint venture?
There are several things to consider before you rush into your first JV. First you need to select the right JV partner. A wrong choice can spell disaster for your project. It’s best to start with people and businesses you already know and trust. If you have already decided all the parameters of
ACTIVE LISTENINGGood retail salespeople are good, active listeners. By listening, they really understand what customers want, and they are quick to develop a relationship of trust. Active listening implies that all your attention is focussed on the person talking to you and that you are really taking in what the person is saying.HOW TO LISTEN WELLHere are a few strategies for establishing better communication with customers through active listening.Let your customer speakWhen people choose to work in sales, it is usually because they like to be around other people. Often, they like to talk a lot, too. Listening, however, is not always one of their outstanding qualities. The most basic rule for listening well is to make sure that only one person is talking at a time. We can’t talk and listen at the same time, so listen
You could also do ad or article swaps (assuming you and your JV partner both have an ezine or newsletter). You could offer an eBook you have written to another marketer to be given away on his or her site. You have your name and affiliate links inside, and may give the eBook both more value and a viral quality by allowing the recipient to change some of the links to their own so they will want to pass it on. Your JV partner, in turn, has something of value to offer to his or her site visitors or subscribers. These are just a few possibilities; the options are limited only by your imagination. To summarize, here are some general types of JVs for you to think about.
Cross promotion – promote each other’s product or service, such as ezine ads in each other’s ezine.
Co-development – work together with another marketer to create a product such as a book, which you both can sell.
Product endorsement – pay a percentage of profits to your partner who endorses your product to his list.
Cooperative list building – similar to cross promotion, but concentrates on building the opt-in lists of each.
Regardless of the details, all the participants get a large number of visitors to their sites and the opportunity for their op-in lists to grow dramatically.
Are you ready to start a joint venture?
There are several things to consider before you rush into your first JV. First you need to select the right JV partner. A wrong choice can spell disaster for your project. It’s best to start with people and businesses you already know and trust. If you have already decided all the parameters of
ZPay Systems has been creating payroll software for over 20 years starting with ZPAY, ZPAY 3 and now PayWindow 2006. This payroll software is easy to use especially if you don't have any experience in accounting.It is loaded with all of the features you could possibly need whether you are a small, medium or large sized business. The reporting center is also feature rich with features such as: Check printing, check register, wage reports for Month, Quarter and Year to Date, Tax liability report, payroll history reports employee mailing labels, lists and pay envelope labels, Direct Deposit for all employees, Unlimited Payroll Employees, and accountants can have as many clients (company files) as your hard drive will hold. The software is good for both Macintosh and PC's.It is full featured payroll software that can be up and running in minutes and you can finally stop paying for expensive a
Co-development – work together with another marketer to create a product such as a book, which you both can sell.
Product endorsement – pay a percentage of profits to your partner who endorses your product to his list.
Cooperative list building – similar to cross promotion, but concentrates on building the opt-in lists of each.
Regardless of the details, all the participants get a large number of visitors to their sites and the opportunity for their op-in lists to grow dramatically.
Are you ready to start a joint venture?
There are several things to consider before you rush into your first JV. First you need to select the right JV partner. A wrong choice can spell disaster for your project. It’s best to start with people and businesses you already know and trust. If you have already decided all the parameters of your joint venture, it will be easier to choose the partner – it is someone that can complement what you already have.
Using a simple example, if you have the hot eBook, you need a partner who has a list, not another hot eBook. But if you have bigger plans for your first JV, you may want to partner with another eBook owner and together seek out additional JV partners with complementary resources. To help you get ideas and pick up additional JV partners, talk to your marketing friends about your JV idea and see what suggestions they might have.
If you can’t find the JV partner you need from among your friends or business acquaintances, you may need to seek them out other ways. If you subscribe to several ezines (and you should!), their publishers may be good candidates since you presumably are subscribing to ezines that target your area of interest. If you don’t know of any good ezines that target your market, look at http://www.directoryofezines.com/.
What about the details of your JV? That will vary greatly depending on the type of venture you have in mind, but here are some general guidelines. If you will be offering a commission on sales, be aware that the average is about 50%. This may seem high, but, to restate the old adage, would you rather have 50% of the profit from 100 sales or 100% of none? You are unlikely to attract any serious JV partners if you are only offering a commission of 15 or 20%. Also, you are unlikely to attract many quality JV partners if their commission is less than $25-30. So a $10 eBook simply isn’t a good JV attraction. And when you talk to someone about a JV, if you will be proposing to provide a product, offer it free so they can properly evaluate it – don’t expect them to pay for it.
When you get ready to contact site or ezine owners you don’t know, you need to create a good JV proposal letter. Remember they are busy just like you and won’t read a long letter, so keep it short. Since the recipient probably regularly receives JV offers, you need to make yours stand out.
Following is a sample JV proposal you can learn from. It will of course need to be modified to fit the details of your proposed JV. In addition to an email (or instead of one), try faxing a copy to your potential partner; it is more likely to get their attention.
Dear ________,
My name is ______ and I visited your web site at http://www.________.com today and was extremely impressed with the quality and content of your Internet marketing articles. The article on _________________ was especially helpful to me. I run the _______________ site at http://www._____________.com and would like to offer you a free copy of my package. I would also like to discuss the possibility of a joint venture between our companies which could significantly increase the profits from your web site. Please call me at ____________ or email me at __________________ at your earliest convenience.
Thank you, ____________ ________@___________.com http://www.___________.com
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