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Other Added - Internet Marketing Tips from a 10-Year Old?
Every consultant has had the feeling: the conviction that your own private service practice is your true calling. Your passion quest. Yet, the mundane details of actually running a business make even the most inspired business person ask whether the choice was the right one… The monthly budget. The humble billings. The everyday drudgery of start-up entrepreneurs.These modest beginnings lead many to question their own value.So how can you develop a six-figure service practice without taking on too many clien
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
Just the points, please!1. Go to work one hour early and start working.2. Extend one hour before going home.3. Follow what your boss tells you. He has the power to promote you and increase your pay!4. Patience is a virtue especially at the workplace.5. Prioritize tasks which are important and immediate.6. After finishing the priority tasks, consider the rest as priority too.7. When at work don't play or chat with your officemates, you can do that on breaks.8. It doe
My 10-year-old son Ben and his sisters wanted to attend a musical theater class. The total price tag? $1,590!
I said they could go, but they'd need to earn the tuition money.
Well, the kids are the published authors of a children's book called 15 Reasons I Love My Dad. It retails for $14.95. Their proposal - go door to door and sell their book until they raised the $1,590.
They decided to give people an incentive to buy the book now by running a 'neighborhood special' and offering it for only $10.00 instead of $14.95. In doing so, they created a reason for people to take action.
Ben wrote the first spiel:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad, a fill-in-the-blank book that lets children show their dad how much they love him. I'm running a neighborhood special today. You can get the book for only $10 instead of $14.95. Would you like to buy one?"
Ben journeyed out into the world of door to door sales…and sold five books to the first 13 people he talked to. His sales conversion rate? 38%!
Ben wasn't too happy with this. Afterall, eight people didn't buy his book. So, he sat down with his partners to make some changes.
The kids rewrote the spiel. They added a reason why by telling their prospect they were raising money to attend a musical theater camp and they started handing the book to the person as they talked.
The combination of the reason why and putting the book in the hand of the prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.
But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them at all!
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
"
If you are opening a dollar store you may locate an existing business, a business opportunity or a franchise as an option. It is true that some businesses represent very good opportunities for everyone who is involved in the transaction. In the end, everyone comes out to be a winner.In other cases however there is a more one-sided outcome. There is only one real winner. Usually, that winner is not going to be you, the buyer. Worse yet, some franchises and business opportunities are just plain bad ideas that don’t
They decided to give people an incentive to buy the book now by running a 'neighborhood special' and offering it for only $10.00 instead of $14.95. In doing so, they created a reason for people to take action.
Ben wrote the first spiel:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad, a fill-in-the-blank book that lets children show their dad how much they love him. I'm running a neighborhood special today. You can get the book for only $10 instead of $14.95. Would you like to buy one?"
Ben journeyed out into the world of door to door sales…and sold five books to the first 13 people he talked to. His sales conversion rate? 38%!
Ben wasn't too happy with this. Afterall, eight people didn't buy his book. So, he sat down with his partners to make some changes.
The kids rewrote the spiel. They added a reason why by telling their prospect they were raising money to attend a musical theater camp and they started handing the book to the person as they talked.
The combination of the reason why and putting the book in the hand of the prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.
But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them at all!
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
Paper shredders are machines that allow the shredding of any paper to tiny pieces or very fine strips. Paper shredders are commonly used by individuals or groups that need to destroy classified documents that may prove to be of danger to themselves or to their group. These documents are cut into tiny pieces so that no one attempting to read them will succeed in doing so. Experts in the field of privacy will often advise individuals to destroy some of their personal documents like account statements, bills or other import
Ben journeyed out into the world of door to door sales…and sold five books to the first 13 people he talked to. His sales conversion rate? 38%!
Ben wasn't too happy with this. Afterall, eight people didn't buy his book. So, he sat down with his partners to make some changes.
The kids rewrote the spiel. They added a reason why by telling their prospect they were raising money to attend a musical theater camp and they started handing the book to the person as they talked.
The combination of the reason why and putting the book in the hand of the prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.
But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them at all!
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
You are serving great food. Your establishment is new, spotless and inviting and yet you are not getting the repeat visits that you expect. What’s up? What’s going wrong?The answer may lie with your people skills…Why do people come to your restaurant? By now you should know why people frequent your restaurant…or at least you should know why they don’t.They do not come for cheap food. It’s cheaper at home and there is certain to be cheaper restaurants than yours.to the person as they talked.
The combination of the reason why and putting the book in the hand of the prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.
But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them at all!
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
When businesses talk about workplace communication they often talk about the importance of the efficiencies of the workflow. Workflow efficiencies need fewer employees so they can become more productive and develop a stronger synergy and teamwork to get the job done faster.Workplace communication in the office is one way the business can improve efficiencies throughout the entire company. As we look at some of the top companies and their workplace communication we can see that with high-tech computer systems emp
After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get the book for only $10 instead of $14.95. How many would you like to buy?"
The next time out, they went to eight houses and sold six books. Conversion rate? A whopping 75%!
No one bought more than one book but instead of being told, "No, I'm not interested" most people responded by saying, "Ohhh, I think one is enough..."
Granted, the kids have only sold 15 books and they've got a way to go to reach their goal of selling 159. And, their numbers are too small to conclusively say that each little change was directly responsible for the corresponding increase in sales. But, assuming their results are valid, what Internet marketing tips can you learn from a 10-year- old?
First, set a goal. Know what you want to accomplish.
Second, create a plan for accomplishing your goal. Adding a deadline always helps.
Third, start somewhere and then make changes to improve your sales. They can only get better.
Fourth, give an incentive to take action now - offering a limited time special or a limited number of items for sale creates a sense of urgency.
Fifth, tell your prospects the reason for your offer.
Sixth, have a strong call to action so people know exactly what you want them to do.
And seventh, know your numbers. Make changes designed to improve your conversion rate and then monitor what happens.
And there you go. Real world Internet marketing lessons learned from a 10-year-old.
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