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    At the Speed of Light
    How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say they they ne
    s a form of spam and are turned off by it. It's really a waste of time and money and may in fact, be detrimental to your business.

    Create a newsletter that existing customers can 'opt-in' to receive. Use it to keep them up to dat

    Can You Out Market an MBA in the Real World?
    Are you worried because you are up against a huge company with millions of marketing dollars? Do you have competitors who have MBA Marketing Degrees? Are you worried that you cannot compete? Well if you are let me tell you right now; Don’t be! You can out market anyone and win over your customers.How do I know? W
    Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online:

    When possible, use free or low cost online services to build, host and promote your site.

    Keep your business overhead as low as possible by staying debt free.

    Keep up with technology as Internet technology continues to change. Use it when possible to expand your ebusiness to a bigger market.

    Target your audience. Untargeted mass email campaigns don't work. Most people view this as a form of spam and are turned off by it. It's really a waste of time and money and may in fact, be detrimental to your business.

    Create a newsletter that existing customers can 'opt-in' to receive. Use it to keep them up to date

    Delicious Colors
    “It’s a very nice cook book,” Mr. Masterson flipped through the clear plastic display book holding the cookbook manuscript. “And ‘Delicious Colors’ is quite an interesting title.”Mike nodded, hoping there wasn’t another ‘shoe to drop’. Tape-?-L'oeil was the last publisher who’d agreed to see him. “Well, as an ano
    d expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online:

    When possible, use free or low cost online services to build, host and promote your site.

    Keep your business overhead as low as possible by staying debt free.

    Keep up with technology as Internet technology continues to change. Use it when possible to expand your ebusiness to a bigger market.

    Target your audience. Untargeted mass email campaigns don't work. Most people view this as a form of spam and are turned off by it. It's really a waste of time and money and may in fact, be detrimental to your business.

    Create a newsletter that existing customers can 'opt-in' to receive. Use it to keep them up to dat

    Just Say No . . . To The Unnecessary Press Release
    There is a widespread, but unacknowledged epidemic sweeping the country. It’s called Press Release Addiction or PRA. Those suffering from PRA usually display the following symptoms:* An overwhelming compulsion to distribute a press release -- no matter how newsworthy it is.* Little understanding of
    o. Here are some strategies to help you market your business online:

    When possible, use free or low cost online services to build, host and promote your site.

    Keep your business overhead as low as possible by staying debt free.

    Keep up with technology as Internet technology continues to change. Use it when possible to expand your ebusiness to a bigger market.

    Target your audience. Untargeted mass email campaigns don't work. Most people view this as a form of spam and are turned off by it. It's really a waste of time and money and may in fact, be detrimental to your business.

    Create a newsletter that existing customers can 'opt-in' to receive. Use it to keep them up to dat

    Your Signature - An Internet Marketing Goldmine
    One of the biggest challenges in internet marketing is getting traffic to your site. One proven method of getting traffic is through external links. Reciprocal links are generally obtained either through companies that provide a list of members offering a link to your website in exchange for a link to theirs or by spe
    e.

    Keep up with technology as Internet technology continues to change. Use it when possible to expand your ebusiness to a bigger market.

    Target your audience. Untargeted mass email campaigns don't work. Most people view this as a form of spam and are turned off by it. It's really a waste of time and money and may in fact, be detrimental to your business.

    Create a newsletter that existing customers can 'opt-in' to receive. Use it to keep them up to dat

    Saying 'No' Gracefully to Customers and Colleagues
    Envision the scenario: You’ve just been asked at the last minute by Chris, the organizer of your local networking group, to replace the scheduled speaker at next month's meeting. You already have too many commitments on your plate. Imagine your response:You: “Well, I don’t think I’d have enough tim
    s a form of spam and are turned off by it. It's really a waste of time and money and may in fact, be detrimental to your business.

    Create a newsletter that existing customers can 'opt-in' to receive. Use it to keep them up to date on new products and specials you are offering. Send it out regularly. Make sure you provide useful articles or information in your newsletter. If you don't, you'll lose your subscribers.

    Buy relevant targeted advertising from other Web sites. For example, if you carry a line of dance shoes, buy advertising on sites that sell other types of dance things.

    Try and get reciprocal links with sites that have related products or services to sell. This way you can build your user base.

    Make sure the text on your Web site includes relevant key words so that you will have high relevant positioning in search engines and directories.

    If you display images on your Web site of your products, make sure the images are high quality.

    To minimize page loading time, use thumbnail photos so users can decide what images to enlarge and look at.

    For each image, provide text that is descriptive and answers potential questi

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