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Other Added - How To Create Your Very Own Client Newsletter
Starting an Internet Business
Where to start making money on the Internet?Are you looking to make money? Do you want to work from home? Are all the online business programs that are available on the Internet confusing you? Will it cost you money to start up?The Internet as you may well know is becoming the main information highway for the present day. More and more people are buying information, services and products on the Internet every day.There are two main ways to make money through the Internet, (1) you can create a website selling products/services that you stock and distribute or (2) selling other peoples products/services via a referral that you will then receive a commission for sales and subscriptions.The first method is usually referred to as an E-commerce business, firstly you will need to produce an e-commerce website with a secured credit card facility to take payments from customers. This type of Internet business is more costly and has a greater risk factor to set up. Due to t
e may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.
Where to start making money on the Internet?Are you looking to make money? Do you want to work from home? Are all the online business programs that are available on the Internet confusing you? Will it cost you money to start up?The Internet as you may well know is becoming the main information highway for the present day. More and more people are buying information, services and products on the Internet every day.There are two main ways to make money through the Internet, (1) you can create a website selling products/services that you stock and distribute or (2) selling other peoples products/services via a referral that you will then receive a commission for sales and subscriptions.The first method is usually referred to as an E-commerce business, firstly you will need to produce an e-commerce website with a secured credit card facility to take payments from customers. This type of Internet business is more costly and has a greater risk factor to set up. Due to t
Always be consistent
It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts.
So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system.
Make text look its best
Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be mo
Job Searching During the Holidays?
A common misperception on the part of job seekers is that the holidays are a poor time for job hunting prospects. As a professional recruiter, here are three reasons why the holiday period is in fact an excellent time to seek a new opportunity:1. New budgets generally call for hiring additional resources. The budgeting process for the coming year generally takes place the final quarter of the year. With new business strategies mapped out, senior management aggressively begin to look for prime talent. This is an excellent chance for candidates to passively market themselves through networked contacts or recruiters. Make yourself available for coffee, lunch or an after hours meeting to discuss possible opportunities and sell yourself to prospective employers.2. Holiday parties present exceptional networking opportunities. Traditionally, we are taught not to mix business with pleasure. But, in today’s competitive employment market, we counsel candidates to do just the opposite. Ho
Using newsletters for business development improves your sales and marketing efficiency because they:
A common misperception on the part of job seekers is that the holidays are a poor time for job hunting prospects. As a professional recruiter, here are three reasons why the holiday period is in fact an excellent time to seek a new opportunity:1. New budgets generally call for hiring additional resources. The budgeting process for the coming year generally takes place the final quarter of the year. With new business strategies mapped out, senior management aggressively begin to look for prime talent. This is an excellent chance for candidates to passively market themselves through networked contacts or recruiters. Make yourself available for coffee, lunch or an after hours meeting to discuss possible opportunities and sell yourself to prospective employers.2. Holiday parties present exceptional networking opportunities. Traditionally, we are taught not to mix business with pleasure. But, in today’s competitive employment market, we counsel candidates to do just the opposite. Ho
- Improve your prospecting by being more focused and personal than a newspaper ad;
- Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call;
- Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them;
- Recover lost clients Many lost clients would like to revive their relationship with you, but don't know how, so add a personal note to a newsletter, and mail it to them;
- Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that's applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points.
A little help from your friends
When deciding on the type of content you are going to use in your newsletter, keep in mind that you don't even have to write it yourself. The internet is a vast source of all kinds of free content (e.g. EzineArticles.com) that you can cut and paste into your newsletter.
Which format?
Convinced of the power of this tool yet? Good. The next question is which type to use: a paper version to be mailed out to your clients by regular post or an electronic version to be e-mailed. If you decide on a paper-based newsletter, you may wish to also consider an e-mail version. Why? For starters, it's cheaper.
Paper will cost you at least a dollar for each copy you have printed, folded, stuffed, stamped and mailed. But faxing or e-mailing as many as a thousand copies will cost you practically zilch (word of warning: I would suggest foregoing faxing altogether, as many people on the receiving end resent having their own paper wasted or their phone line tied up). An e-mail version is immediate and "in your face", whereas "snail mail" can take longer to cross the city than the ocean.
As most of the benefits of a paper newsletter apply to an electronic one, why bother with a paper version at all? More people have postal addresses than e-mail addresses. A lot of your prospects and clients may not have fax or e-mail access or might just prefer a paper version.
So go for both, but ease into your electronic version. Take a few months to get your routine established for consistent quality and delivery of your paper version before worrying about creating your electronic version.
Bringing it to life
When starting with your paper-based newsletter, keep it simple. When sending a monthly newsletter, I have always found one page to be enough — anything longer could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together.
Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues.
Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them. One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.
Always be consistent
It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts.
So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system.
Make text look its best
Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be mor
Resume Sites Make Job Hunting Easy
Job hunting is no longer limited to the classified ads section of your newspaper. Technological advancements have now enabled a shift of focus to the Internet. Employers are now able to reach a much wider range of applicants while making communicating to potential employees a lot easier. Applicants also find job hunting a whole lot easier by using the broad exposure provided by resume sites.What do these sites offer?These sites differ from standard product and service offerings. There are paid sites as well as a number of free sites offering their services to both companies looking for potential employees and applicants seeking employment.Some of the services offered by resume sites include: Resume building Job posting options for employers Provide job seekers with access to various job vacancies Better mileage for companies with low or no cost advertising Additio
to explain certain points.
Think of your client newsletter as an education tool, as well. It's a place to explain to your clients what they should know about your area of expertise, and how it relates to their situation. Look around at what other advisors are doing, and see what you think will work best for you and your clients.
Job hunting is no longer limited to the classified ads section of your newspaper. Technological advancements have now enabled a shift of focus to the Internet. Employers are now able to reach a much wider range of applicants while making communicating to potential employees a lot easier. Applicants also find job hunting a whole lot easier by using the broad exposure provided by resume sites.What do these sites offer?These sites differ from standard product and service offerings. There are paid sites as well as a number of free sites offering their services to both companies looking for potential employees and applicants seeking employment.Some of the services offered by resume sites include: Resume building Job posting options for employers Provide job seekers with access to various job vacancies Better mileage for companies with low or no cost advertising Additio
A little help from your friends
When deciding on the type of content you are going to use in your newsletter, keep in mind that you don't even have to write it yourself. The internet is a vast source of all kinds of free content (e.g. EzineArticles.com) that you can cut and paste into your newsletter.
Which format?
Convinced of the power of this tool yet? Good. The next question is which type to use: a paper version to be mailed out to your clients by regular post or an electronic version to be e-mailed. If you decide on a paper-based newsletter, you may wish to also consider an e-mail version. Why? For starters, it's cheaper.
Paper will cost you at least a dollar for each copy you have printed, folded, stuffed, stamped and mailed. But faxing or e-mailing as many as a thousand copies will cost you practically zilch (word of warning: I would suggest foregoing faxing altogether, as many people on the receiving end resent having their own paper wasted or their phone line tied up). An e-mail version is immediate and "in your face", whereas "snail mail" can take longer to cross the city than the ocean.
As most of the benefits of a paper newsletter apply to an electronic one, why bother with a paper version at all? More people have postal addresses than e-mail addresses. A lot of your prospects and clients may not have fax or e-mail access or might just prefer a paper version.
So go for both, but ease into your electronic version. Take a few months to get your routine established for consistent quality and delivery of your paper version before worrying about creating your electronic version.
Bringing it to life
When starting with your paper-based newsletter, keep it simple. When sending a monthly newsletter, I have always found one page to be enough — anything longer could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together.
Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues.
Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them. One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.
Always be consistent
It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts.
So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system.
Make text look its best
Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be mo
The Power of Word of Mouth
Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.The reason I mention this particular commercial is not because of the number of times it was aired but rather because of the message it was sending. This company knew the importance of potential clients hearing something about their product or service that impressed someone else.It’s called Word of Mouth and it can make or break the success of almost every aspect of our lives, especially our business lives. In our personal lives, if we like something, we will talk positively about it to others. This, in turn, will show them that this is something good and that they should check it out.It could be anything from a favourite plant that flowers throughout the growing season, to a fabulous doctor who has th
fed, stamped and mailed. But faxing or e-mailing as many as a thousand copies will cost you practically zilch (word of warning: I would suggest foregoing faxing altogether, as many people on the receiving end resent having their own paper wasted or their phone line tied up). An e-mail version is immediate and "in your face", whereas "snail mail" can take longer to cross the city than the ocean.
Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.The reason I mention this particular commercial is not because of the number of times it was aired but rather because of the message it was sending. This company knew the importance of potential clients hearing something about their product or service that impressed someone else.It’s called Word of Mouth and it can make or break the success of almost every aspect of our lives, especially our business lives. In our personal lives, if we like something, we will talk positively about it to others. This, in turn, will show them that this is something good and that they should check it out.It could be anything from a favourite plant that flowers throughout the growing season, to a fabulous doctor who has th
As most of the benefits of a paper newsletter apply to an electronic one, why bother with a paper version at all? More people have postal addresses than e-mail addresses. A lot of your prospects and clients may not have fax or e-mail access or might just prefer a paper version.
So go for both, but ease into your electronic version. Take a few months to get your routine established for consistent quality and delivery of your paper version before worrying about creating your electronic version.
Bringing it to life
When starting with your paper-based newsletter, keep it simple. When sending a monthly newsletter, I have always found one page to be enough — anything longer could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together.
Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues.
Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them. One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.
Always be consistent
It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts.
So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system.
Make text look its best
Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be mo
Stop Getting Distracted And Start To Take Action
Nothing happens without taking action. However, action without a plan is just busyness and is not guaranteed to get you anywhere. Before you can take focused action, you need to know the big picture. Where are these actions taking you? This is why it is important to set long term, medium term and short term goals for your business. Once you do this, you can break the goals down into activities that once completed will move you closer towards your goals.Goals can be broken down into monthly and weekly objectives which you can then plan how to achieve. This planning will create a list of activities which will help you to achieve your goals. Every night, make a list of essential activities you need to do the following day in order to move your business forward as well as those activities that are a part of the necessary daily activities of the business.Once you know what actions you need to take to develop your business, the key to taking action and avoiding procrastination is to
could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together.
Nothing happens without taking action. However, action without a plan is just busyness and is not guaranteed to get you anywhere. Before you can take focused action, you need to know the big picture. Where are these actions taking you? This is why it is important to set long term, medium term and short term goals for your business. Once you do this, you can break the goals down into activities that once completed will move you closer towards your goals.Goals can be broken down into monthly and weekly objectives which you can then plan how to achieve. This planning will create a list of activities which will help you to achieve your goals. Every night, make a list of essential activities you need to do the following day in order to move your business forward as well as those activities that are a part of the necessary daily activities of the business.Once you know what actions you need to take to develop your business, the key to taking action and avoiding procrastination is to
Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues.
Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them. One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.
Always be consistent
It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts.
So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system.
Make text look its best
Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be mo
Open Source Marketing- What Is It And Why Do You Need It
Today’s consumer is nothing like they were twenty years ago. They are much more skeptical, wealthy, better informed and in control. Yet, the advertising industry at large has not changed and is still using tactics similar to those used twenty years ago. This is leaving a huge disconnect between what consumers want and what they are getting. In either case I am sure you are wondering what this has to do with open source marketing… Well let me tell you.Open source as a movement is designed to allow the majority to design and mold whatever they are interacting with. From software to encyclopedias open source is taking the world by storm. And mainstream consumers are falling for it.Open source marketing is therefore the process of allowing consumers to interact with the brand, marketing materials, product and service and change its direction. In the past it was war, bombarding the consumer and their senses with constant messages… it was about commanding the market. Now consumers go
e may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.
Today’s consumer is nothing like they were twenty years ago. They are much more skeptical, wealthy, better informed and in control. Yet, the advertising industry at large has not changed and is still using tactics similar to those used twenty years ago. This is leaving a huge disconnect between what consumers want and what they are getting. In either case I am sure you are wondering what this has to do with open source marketing… Well let me tell you.Open source as a movement is designed to allow the majority to design and mold whatever they are interacting with. From software to encyclopedias open source is taking the world by storm. And mainstream consumers are falling for it.Open source marketing is therefore the process of allowing consumers to interact with the brand, marketing materials, product and service and change its direction. In the past it was war, bombarding the consumer and their senses with constant messages… it was about commanding the market. Now consumers go
Always be consistent
It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts.
So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system.
Make text look its best
Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be more graphically sophisticated that plain text. Some pros and cons of using HTML are:
- Pro: It looks better.
- Con: Some people are not equipped to receive their e-mail in this format.
- Pro: More options and versatility with colour, font selection.
- Con: It takes many more kilobytes than plain text, hence possibly longer to load.
- Pro: You can "bury" long and ugly links in a simple piece of text such as "please click here."
- Con: It detracts from your message.
Essential elements
Once you've finished with the body of your newsletter, there are two more essential elements that apply to both your paper-based and electronic version — you need a header and a closer.
The header is like a newspaper masthead. It gives the name of the journal, who's publishing it, where to find them, the issue number and issue date. The closer can give a bit more information about you, how to subscribe or unsubscribe, copyright notice, etc. Look at what other newsletters use in their closers to get a better idea.
Extra e-mail element
An attention-getting subject line is the most important part of your email newsletter. It's the first thing the recipient sees to tell them if the message is worth reading. If you don't grab them with your subject line, they may not bother opening your e-mail newsletter and your message will be wasted.
The subject line of my marketing newsletter (TIP) tells them that's what it is, and it points to the title of the lead article (for example, "Your New TIP Asks How Do High Earners Prospect?") so they know it's from a familiar source (and not Spam) and appears to have some useful information inside.
Hopefully, this article will help you get started on assembling and producing your client newsletter, in both a paper-based and e-mail format.
You may be saying to yourself that newsletters you've seen look a lot easier than all of this. A lot of them are — the ones you either delete or toss into your recycling bin.
But you don't want that kind, do you?
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