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Other Added - Advertising Jingles: Radio and Television's Strongest Tool for Visibility and Name Retention
Sex in Advertisement: Why Does It Work
Browsing through the internet I noticed all the pretty girls sporting items like facial cream, nice cars, clothing and even sitting atop bull dozers. With their silky thighs exposed and their beautiful hair glistening in the sun I learned that sells. It not only sells but it also catches our attention and motivates us to pull out our wallets.Why does sex sell? According to Doctor Richard Taflinger, “Sex is the second strongest of the psychological appeals, right behind self-preservation. Its strength is biological and instinctive, the genetic imperative to reproduction (Taflinger, 1996).”Sex sells because men have a deep biological urge to reproduce. By showing a beautiful woman in skimpy clothing we are telling men “if you buy this product you can get sexy woman like this”. The message is clear to us o
song” because it instantly calls up happy memories. McDonalds’ Browsing through the internet I noticed all the pretty girls sporting items like facial cream, nice cars, clothing and even sitting atop bull dozers. With their silky thighs exposed and their beautiful hair glistening in the sun I learned that sells. It not only sells but it also catches our attention and motivates us to pull out our wallets.Why does sex sell? According to Doctor Richard Taflinger, “Sex is the second strongest of the psychological appeals, right behind self-preservation. Its strength is biological and instinctive, the genetic imperative to reproduction (Taflinger, 1996).”Sex sells because men have a deep biological urge to reproduce. By showing a beautiful woman in skimpy clothing we are telling men “if you buy this product you can get sexy woman like this”. The message is clear to us o
Employment Lawsuits Hit a New Low
When the EEOC sued Ralph Loren because one of their photo shoots needed all blondes in it and denied a brunette an audition, one could conclude that political correctness and employment lawsuits hit an all time low. Swim suit models who were dark haired complained that they did not get the part? Die your hair for the week. They pay over $5,000 per day plus residuals per commercial shown.Does that mean that the Blue Man crew has to hire a guy who auditions in a Devils Suit that is red? Or that if a white actor auditions for the part of Martin Luther King Jr. Doctor and doesn’t get the part he can sue too? I suppose the EEOC is going to sue the rolling stones too? I am sure that Ralph Loren has had photo shoots requiring black women in bikinis too, or brunette only photo shoots. What is the big deal here?
How did you learn the alphabet? You sang it. How much longer would it have taken if you had had to learn it some other way?When the EEOC sued Ralph Loren because one of their photo shoots needed all blondes in it and denied a brunette an audition, one could conclude that political correctness and employment lawsuits hit an all time low. Swim suit models who were dark haired complained that they did not get the part? Die your hair for the week. They pay over $5,000 per day plus residuals per commercial shown.Does that mean that the Blue Man crew has to hire a guy who auditions in a Devils Suit that is red? Or that if a white actor auditions for the part of Martin Luther King Jr. Doctor and doesn’t get the part he can sue too? I suppose the EEOC is going to sue the rolling stones too? I am sure that Ralph Loren has had photo shoots requiring black women in bikinis too, or brunette only photo shoots. What is the big deal here?
Songs get information into our minds faster and more permanently than any other communication. Lovers speak fondly of “our song” because it instantly calls up happy memories. McDonalds’ s
Small Business Accounting 101
If you are in business, then guess what - you are either an accountant by default or you need to hire one. Why? People ask that question while letting the year roll by until taxes come due. Oh no! Why do I have penalties?Simple, you are not an accountant and you should have hired on. So the first rule of business accounting is to hire one if you are not one. Second rule of business accounting is to hire an accountant to review your accounting before filing taxes.Most individuals starting a business are unaware that the filing deadlines for corporations and small businesses are different from personal filings. While personal income tax returns are due in April. Corporate and business tax returns are due in March. His often leads to many late fees
uld it have taken if you had had to learn it some other way?If you are in business, then guess what - you are either an accountant by default or you need to hire one. Why? People ask that question while letting the year roll by until taxes come due. Oh no! Why do I have penalties?Simple, you are not an accountant and you should have hired on. So the first rule of business accounting is to hire one if you are not one. Second rule of business accounting is to hire an accountant to review your accounting before filing taxes.Most individuals starting a business are unaware that the filing deadlines for corporations and small businesses are different from personal filings. While personal income tax returns are due in April. Corporate and business tax returns are due in March. His often leads to many late fees
Songs get information into our minds faster and more permanently than any other communication. Lovers speak fondly of “our song” because it instantly calls up happy memories. McDonalds’
Embroidering on Jackets
EMBROIDERING ON JACKETSDigitizing and Embroidery TipsWHEN TO CHOOSE EMBROIDERYJackets are, for the most part, made of sturdy, tightly woven fabric and offer an ideal surface for embroidery. They run the gamut from conservative, ivy-league jackets to “off-the-wall” designer styles available in bright colors and bold geometric shapes. With such a broad range of jacket styles available, embroidery applications are appropriate in a wide variety of styles themselves—from small, signature logos to flashy “billboard” treatments.LOCATIONIn addition to traditional locations such as left and right chest, pocket and sleeve, the jacket back is available for embroidery and just the ticket for the popular “billboard” style used on wool and leathe
> Songs get information into our minds faster and more permanently than any other communication. Lovers speak fondly of “our song” because it instantly calls up happy memories. McDonalds’ EMBROIDERING ON JACKETSDigitizing and Embroidery TipsWHEN TO CHOOSE EMBROIDERYJackets are, for the most part, made of sturdy, tightly woven fabric and offer an ideal surface for embroidery. They run the gamut from conservative, ivy-league jackets to “off-the-wall” designer styles available in bright colors and bold geometric shapes. With such a broad range of jacket styles available, embroidery applications are appropriate in a wide variety of styles themselves—from small, signature logos to flashy “billboard” treatments.LOCATIONIn addition to traditional locations such as left and right chest, pocket and sleeve, the jacket back is available for embroidery and just the ticket for the popular “billboard” style used on wool and leathe
The Right Way to Generate Sales Leads Online
Let’s face it, every business needs leads. I don’t care what your service or product is, if you don’t have a steady, fresh, stream of prospects coming through your marketing funnel, your business will die. Some die faster, and others whither away quietly. Either way, your business needs leads! I will share with you two ways that I like to get my leads. They are pretty simple and straightforward. However, don’t discount these principles as elementary. It seems like the more technology advances, the more we like to complicate the simple things that are at work in our lives and businesses. It does not have to be this way. Moving on…The two ways that I prefer to generate my leads is through the search engines, more specifically pay-per-click advertising and buying them outright from lead generation companies. Obvi
tly than any other communication. Lovers speak fondly of “our song” because it instantly calls up happy memories. McDonalds’ Let’s face it, every business needs leads. I don’t care what your service or product is, if you don’t have a steady, fresh, stream of prospects coming through your marketing funnel, your business will die. Some die faster, and others whither away quietly. Either way, your business needs leads! I will share with you two ways that I like to get my leads. They are pretty simple and straightforward. However, don’t discount these principles as elementary. It seems like the more technology advances, the more we like to complicate the simple things that are at work in our lives and businesses. It does not have to be this way. Moving on…The two ways that I prefer to generate my leads is through the search engines, more specifically pay-per-click advertising and buying them outright from lead generation companies. Obvi
5 Things You Must Do To Fail in Business
No doubt that most entrepreneurs want to succeed in business and I wont argue that failing is on the top of the do list for anyone. Here are five things you must do to fail in business.1 You must want to become an overnight success. Isn’t it great to hear about some new product becoming an instant hit? Realistically, most overnight success stories take a lot more than one night of work. Think of any popular brand and think how long it took to create it. Even though things can happen quickly online, it takes a lot of testing and trying of what works for your business.2 You must do it all alone. It takes a team effort to make any business successful. Even if you are the only member of your business, be ready to listen to what others have to say, and keep an open mind.3 You must be convinced there i
song” because it instantly calls up happy memories. McDonalds’ s “Da da da DA DAHH” is so entrenched that the second part no longer needs to be sung -- our minds instantly supply “..I’m lovin’ it!” This is powerful stuff.No doubt that most entrepreneurs want to succeed in business and I wont argue that failing is on the top of the do list for anyone. Here are five things you must do to fail in business.1 You must want to become an overnight success. Isn’t it great to hear about some new product becoming an instant hit? Realistically, most overnight success stories take a lot more than one night of work. Think of any popular brand and think how long it took to create it. Even though things can happen quickly online, it takes a lot of testing and trying of what works for your business.2 You must do it all alone. It takes a team effort to make any business successful. Even if you are the only member of your business, be ready to listen to what others have to say, and keep an open mind.3 You must be convinced there i
A person can be hot in the middle of a conversation. A jingle comes on a radio playing in the bac
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