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Other Added - What Will I Find if I Google YOU? Are You Managing Your On-line Reputation?
FULL TIME INCOME WORKING FROM HOMEWe’ve all seen the thousands upon thousands of advertisements that offer full time incomes from our home office. Often time they deal with things like reselling, multilevel marketing, and programs which require huge down lines and a long term plan of action before the money starts to roll in.Online jobs are a dime a dozen. Good online jobs and work from home opportunities aren’t quite s
What you do will clearly depend on the profession you are in, your personal brand image and the specific audience you want to talk to. The market you want to reach may be very broad or very targeted. Being selective is key. Depending on your aim, some examples of avenues to use include:
- Publishing via article distribution websites e.g. http://ezinearticles.com/
- Putting a personal profile on networking websites e.g. Effective Exhibiting
Exhibiting can be a great form of Direct Marketing and if you can get your exhibition stand set-up correctly, i.e. in the right place, with the right staff, offering the right service etc, then the benefits can be even greater. So what are the important considerations and what should one try to do?LOCATION and SPACE Do everything you can to get a spot where you will be noticed and ensure that you are aware exactly of how
- Being aware what people may already know about you
- Not being taken by surprise
- Knowing if the information fits with your personal brand
- Being prepared to deal with any perceived negatives
- Comparing your on-line reputation and visibility to your key competitors’
What did I find searching on the internet for some highly respected professionals?
- Nothing
- A jokey comment made on a friend’s blog
- A negative story about a court case brought by a client
- A basic listing on the legal 500 website
- Pages of information on a historic person with the same name
None of these people appear to be managing their on-line identity or reputation. Perhaps because they don’t know how, perhaps because they are being complacent or are unaware of the negative repercussions.
An associate of mine was recently invited to meet a senior executive of one of the largest international banks. Would he have got the call if the executive had found nothing or little on Google? My associate is sure he wouldn’t. A friend of mine got recommendations to two commercial lawyers. She is now the client of the one she found out most about in advance. The relationship was already being formed as she read the information available on the internet.
What can we learn from this?
* Managing your on-line reputation is vital
* It’s a key marketing tool for professionals:
- you demonstrate your expertise
- you build relationships with clients etc
- you become more visible than your competitors
How can you build the on-line reputation you want?
What you do will clearly depend on the profession you are in, your personal brand image and the specific audience you want to talk to. The market you want to reach may be very broad or very targeted. Being selective is key. Depending on your aim, some examples of avenues to use include:
- Publishing via article distribution websites e.g. http://ezinearticles.com/
- Putting a personal profile on networking websites e.g. An Unexpected Career Direction
My starting point was how to draw on 25 years of experience in which I have helped thousands of people to their own career success, and make this knowledge freely available to anyone and everyone who could use it. I believe that if people are given the right information and helped to reach their own conclusions; they can make an outstanding success of their careers. I wasn’t planning on writing much about business start-up or self-er key competitors’
What did I find searching on the internet for some highly respected professionals?
- Nothing
- A jokey comment made on a friend’s blog
- A negative story about a court case brought by a client
- A basic listing on the legal 500 website
- Pages of information on a historic person with the same name
None of these people appear to be managing their on-line identity or reputation. Perhaps because they don’t know how, perhaps because they are being complacent or are unaware of the negative repercussions.
An associate of mine was recently invited to meet a senior executive of one of the largest international banks. Would he have got the call if the executive had found nothing or little on Google? My associate is sure he wouldn’t. A friend of mine got recommendations to two commercial lawyers. She is now the client of the one she found out most about in advance. The relationship was already being formed as she read the information available on the internet.
What can we learn from this?
* Managing your on-line reputation is vital
* It’s a key marketing tool for professionals:
- you demonstrate your expertise
- you build relationships with clients etc
- you become more visible than your competitors
How can you build the on-line reputation you want?
What you do will clearly depend on the profession you are in, your personal brand image and the specific audience you want to talk to. The market you want to reach may be very broad or very targeted. Being selective is key. Depending on your aim, some examples of avenues to use include:
- Publishing via article distribution websites e.g. http://ezinearticles.com/
- Putting a personal profile on networking websites e.g. How (Not) to Choose a Domain Name
The "No-Dash" RuleIn almost all of the cases, dashes (hyphens) and underscores will hurt your domain name in the efficiency department. This is because many times you won't be able to give your web address to people in written form, but all you'll get instead is the opportunity to say it. Let's take Mommy Mentors as an example. Mommy Mentors' domain name is mommymentors.com. If I were to tell someone about Mommy Mentors (in peanagement consultant? Not much, unfortunately - even though they or their firms have a website.None of these people appear to be managing their on-line identity or reputation. Perhaps because they don’t know how, perhaps because they are being complacent or are unaware of the negative repercussions.
An associate of mine was recently invited to meet a senior executive of one of the largest international banks. Would he have got the call if the executive had found nothing or little on Google? My associate is sure he wouldn’t. A friend of mine got recommendations to two commercial lawyers. She is now the client of the one she found out most about in advance. The relationship was already being formed as she read the information available on the internet.
What can we learn from this?
* Managing your on-line reputation is vital
* It’s a key marketing tool for professionals:
- you demonstrate your expertise
- you build relationships with clients etc
- you become more visible than your competitors
How can you build the on-line reputation you want?
What you do will clearly depend on the profession you are in, your personal brand image and the specific audience you want to talk to. The market you want to reach may be very broad or very targeted. Being selective is key. Depending on your aim, some examples of avenues to use include:
- Publishing via article distribution websites e.g. http://ezinearticles.com/
- Putting a personal profile on networking websites e.g. How to create your own Unique Selling Proposition
Why would a prospect buy from you rather than from your competitor?How do you outsell your competitors?Your unique selling proposition (USP) is very important as part of your business planning. This is especially so if you decide to set up a home business in the highly competitive internet arena. What in your product or service creates the "incentive" for prospects to do a click through to buy?Here are a few spd of mine got recommendations to two commercial lawyers. She is now the client of the one she found out most about in advance. The relationship was already being formed as she read the information available on the internet.What can we learn from this?
* Managing your on-line reputation is vital
* It’s a key marketing tool for professionals:
- you demonstrate your expertise
- you build relationships with clients etc
- you become more visible than your competitors
How can you build the on-line reputation you want?
What you do will clearly depend on the profession you are in, your personal brand image and the specific audience you want to talk to. The market you want to reach may be very broad or very targeted. Being selective is key. Depending on your aim, some examples of avenues to use include:
- Publishing via article distribution websites e.g. http://ezinearticles.com/
- Putting a personal profile on networking websites e.g. 7 Steps to Effective Communication
The success of any business or organization depends largely on how effectively the members communicate. The ability to speak well is a minimum requirement of some businesses when hiring. Whatever the job, business professionals require extensive use of oral communication when carrying out their duties.Effective communication involves:Listening: Good listening skills and showing a genuine interest are attributes of a uild the on-line reputation you want?What you do will clearly depend on the profession you are in, your personal brand image and the specific audience you want to talk to. The market you want to reach may be very broad or very targeted. Being selective is key. Depending on your aim, some examples of avenues to use include:
- Publishing via article distribution websites e.g. http://ezinearticles.com/
- Putting a personal profile on networking websites e.g. http://ecademy.com/
- Keeping current on websites of professional bodies you belong to
- Using a search engine optimisation expert to maximize your website's effectiveness
- Keeping your website content fresh to encourage repeat visits and recommendations to others
- Googling your name regularly so you know what is showing up
In conclusion
You can let the internet be a murky pool or an ocean of opportunity. Used well the internet is a fabulous resource to build your reputation and visibility. If you actively manage the information made available about you it can provide a massive payback.
© Dorothea Stuart 2005
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