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Other Added - Measuring Key Performance Indicators
"A true Master is not the one with the most students, but one who creates the most Masters. A true leader is not the one with the most followers, but one who creates the most leaders." — Neale Donald WalschSuccessful leaders understand the difference between things and people in an organization. They know that it's important to manage things, but that it's even more important to lead people. Leaders don't just mouth empty phrases like "people are our greatest resource"; they demonstrate by their actions that people – not strategy, products, plans, processes, or systems – are the most critical factor in an organization's performance. That's why leaders invest heavily in growing and developing people, while managers see people as objects
After speaking with Jasra Corp.'s stakeholders, we determine that our KPIs will be:
- Ad signups - to measure the site's ability to generate revenue
- Time spent on site, Ad Impressions/Clicks - to show advertisers ROI
- Unique Visitors - to measure potential revenue and ROI (if these visitors were to convert)
Tracking KPIs
Anyone w
Your web site must have appropriate content. People are searching the web for information. Search engines help people to find the info. Latent semantic indexing is utilized by Google, so you must provide lots of good info sprinkled with the appropriate keywords in order to entice the search engines and to satisfy the people. Your content must be fresh and relevant and useful. Add new content on a regular basis. Each new page should focus on another keyword so that over time your web site will include lots of pages, each targeted to on-topic material. Your image files should have appropriate keywords in their names. Many people use Google Images (images.google.com) to s
In the previous segment in this series of articles, we talked about identifying the most important Key Performance Indicators (KPIs) to track, based on the type of website you have. We also touched on the notion that different roles with an organization will only want to see the KPIs that are important to them.
In this article I will illustrate how to accurately measure KPIs by using a fictional company called Jasra Corp., identifying the company's needs, and then accurately measuring specific KPIs to help to solve its needs.
I'll start with a brief background of our fictional company. Jasra Corp. is an online publishing company in the health care industry. It has loads of content, written by hundreds of industry experts on topics such as medicine, patient care, pharmaceuticals, etc...Their website receives 120,000 page views a month and their revenue model is advertising based. Their monthly online revenue is approximately $50,000.
Jasra Corp.'s stakeholders have little understanding of how their website is performing (in terms of the effectiveness of ad placement in driving leads to advertisers) and how they can show value to their advertisers (being able to bring business to them). Currently, Jasra Corp. does not have any web analytics implemented but are tracking page views and referrer data through log analysis.
Needs Identification
Our first step should always be to sit down with stakeholders and identify their needs. This is important because it will help us establish KPIs that matter to the client. I recommend that you narrow the list down to only 3 or 4 major metrics; otherwise tracking so many numbers becomes misleading, obscuring the few metrics that truly provide a clear picture of how the site is performing, based on the client's business model.
Jasra Corp. has 2 major needs:
- The ability to show their clients ROI
- Measuring the effectiveness of their Website to generate ad revenue.
After speaking with Jasra Corp.'s stakeholders, we determine that our KPIs will be:
- Ad signups - to measure the site's ability to generate revenue
- Time spent on site, Ad Impressions/Clicks - to show advertisers ROI
- Unique Visitors - to measure potential revenue and ROI (if these visitors were to convert)
Tracking KPIs
Anyone wi
A well run tanning salon can be quite a money maker, and it is no reason so many are attracted to running such a great business.Tanning salons offer many opportunities for profit and growth, from carrying a variety of beauty products (and collecting a commission on each one sold), to selling a line of tanning lotions and other supplies.==Your Tanning Salon Business Plan Can Help You Obtain Financing For Your Business==Before you can begin to profit from running a successful tanning salon, however, you will need to create a professional and polished tanning salon business plan.It is virtually impossible to obtain startup funding for any type of business, including a tanning salon, without a solid and professi
I'll start with a brief background of our fictional company. Jasra Corp. is an online publishing company in the health care industry. It has loads of content, written by hundreds of industry experts on topics such as medicine, patient care, pharmaceuticals, etc...Their website receives 120,000 page views a month and their revenue model is advertising based. Their monthly online revenue is approximately $50,000.
Jasra Corp.'s stakeholders have little understanding of how their website is performing (in terms of the effectiveness of ad placement in driving leads to advertisers) and how they can show value to their advertisers (being able to bring business to them). Currently, Jasra Corp. does not have any web analytics implemented but are tracking page views and referrer data through log analysis.
Needs Identification
Our first step should always be to sit down with stakeholders and identify their needs. This is important because it will help us establish KPIs that matter to the client. I recommend that you narrow the list down to only 3 or 4 major metrics; otherwise tracking so many numbers becomes misleading, obscuring the few metrics that truly provide a clear picture of how the site is performing, based on the client's business model.
Jasra Corp. has 2 major needs:
- The ability to show their clients ROI
- Measuring the effectiveness of their Website to generate ad revenue.
After speaking with Jasra Corp.'s stakeholders, we determine that our KPIs will be:
- Ad signups - to measure the site's ability to generate revenue
- Time spent on site, Ad Impressions/Clicks - to show advertisers ROI
- Unique Visitors - to measure potential revenue and ROI (if these visitors were to convert)
Tracking KPIs
Anyone w
Receptionist jobs are frequently advertised as they are commonly sought by companies and firms. The most important part of a receptionist job description is the status of the job - it can be either full time or part time. It is also important to find out the reporting structure, the summary of the position, the accountabilities, preferred knowledge, qualifications and experience and the location of the job.There are various important requirements that a receptionist job description asks to be fulfilled from those that apply to such jobs. It is important for one applying for a receptionist to be smooth and efficient in running a front desk. The receptionist needs to be able to perform a lot of duties, including keeping an eye on who com
Jasra Corp.'s stakeholders have little understanding of how their website is performing (in terms of the effectiveness of ad placement in driving leads to advertisers) and how they can show value to their advertisers (being able to bring business to them). Currently, Jasra Corp. does not have any web analytics implemented but are tracking page views and referrer data through log analysis.
Needs Identification
Our first step should always be to sit down with stakeholders and identify their needs. This is important because it will help us establish KPIs that matter to the client. I recommend that you narrow the list down to only 3 or 4 major metrics; otherwise tracking so many numbers becomes misleading, obscuring the few metrics that truly provide a clear picture of how the site is performing, based on the client's business model.
Jasra Corp. has 2 major needs:
- The ability to show their clients ROI
- Measuring the effectiveness of their Website to generate ad revenue.
After speaking with Jasra Corp.'s stakeholders, we determine that our KPIs will be:
- Ad signups - to measure the site's ability to generate revenue
- Time spent on site, Ad Impressions/Clicks - to show advertisers ROI
- Unique Visitors - to measure potential revenue and ROI (if these visitors were to convert)
Tracking KPIs
Anyone w
Technically anything online is virtual and visiting those it virtual tour. But in trade terms virtual tour (360 tour or 3D tour) is a panoramic view that displays a realtime look. There are several things that helps you plan a virtual tour for your restaurant, hotel or real estate business. First of them is, of course, your budget. Then you must consider your customers. Finally “which way to show” and “what to hide”.1. You can create the most simple type of 3D tour by combining a series of pictures. Use captions explain each picture. The benefits of making panorama of a pile of pictures is that it is easily downloadable and plain. Also it is cost effective.2. The second is you can prepare 3D virtual tour from
Jasra Corp. has 2 major needs:
- The ability to show their clients ROI
- Measuring the effectiveness of their Website to generate ad revenue.
After speaking with Jasra Corp.'s stakeholders, we determine that our KPIs will be:
- Ad signups - to measure the site's ability to generate revenue
- Time spent on site, Ad Impressions/Clicks - to show advertisers ROI
- Unique Visitors - to measure potential revenue and ROI (if these visitors were to convert)
Tracking KPIs
Anyone w
Disability 4 – System what system?Think systems not events.When we first came to this earth it was important to feed ourselves every day, not get eaten by the local saber tooth tiger and, more importantly, grow the population in leaps and bounds. Life was simple, eat or be eaten. This only required the ability to understand each separate event and have a means to handle the event. Learn to hunt and enjoy ourselves. There was no need to appreciate the larger systems at work or be able to connect events.Life, however, has become more complex and our survival is now dependent on understanding gradual processes such as global warming, a slow decline in sales, a growing obesity problem in the US, a loss of market share. Each i
After speaking with Jasra Corp.'s stakeholders, we determine that our KPIs will be:
- Ad signups - to measure the site's ability to generate revenue
- Time spent on site, Ad Impressions/Clicks - to show advertisers ROI
- Unique Visitors - to measure potential revenue and ROI (if these visitors were to convert)
Tracking KPIs
Anyone with an online business should have some form of analytics set up on their websites. Without analytics, it is very difficult to measure how effectively your website is at improving your business's bottom line. As mentioned in a previous article, "Analytics: you can't afford NOT to track", there is no need for business owners to make decisions blindly when they have the ability to make educated decisions using analytics.
In the case of Jasra Corp., my first recommendation is that they purchase some Web Analytics software that has the capabilities of tracking conversions and visitors paths. Major players such as SiteCatalyst, Web Trends, and HitBox all offer good solutions. There are also free solutions available through Google Analytics, StatCounter, and ClickTracks.
While implementing tracking, Jasra Corp. should make sure to set-up conversion triggers on the final page of the ad sign-up event; to accurately track ad sign-ups. It is also recommended that when implementing analytics code, they code the pages they're tracking using meaningful page names for each page. When they are reading their dashboard reports, these meaningful page names will make the reports more intuitive to understand.
Strategically using KPIs
After viewing our new Analytics reports we can begin to make some conclusions about current site performance, and confidently identify actionable items that will help us improve each KPI going forward. We can start by looking at the ad sign-up conversions reporting we've set-up. The reports will be able to tell us the exact number of sign-ups we had for any date range. If we dig a little deeper, we should be able to see the referring domains that helped drive the conversions, and if we drill even farther, we can begin to see where in the conversion process users abandoned the form. Some analytic tools allow users to create custom conversion funnel reports which immediately identify the rate of abandonment per conversion st
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