Tags |
|
|
Links |
|
|
Other Added - WebPR in a Nutshell
If you like reading and writing and have special affinity for various subjects related to technology, science, medicine, etc., you may find setting up an abstracting business in Houston very appealing. As an abstractor, your main job will be to read the content (as per the client’s specifications) in journals, internet, books, and magazines and distil the wisdom into a brief synopsis, not more than 10-15 sentences. Your client will use this synopsis as a database for storage and retrieval. In a few cases, the articles instead to being condensed into a synopsis are made into an index form or both. In the process of indexi
What is the biggest advantage of forming an alliance?Everyone has their own definition of an alliance. I had a potential alliance with a person that was starting his own business. He came to my residence with his partner and I brought in a couple of friends and business associates to discuss the possibilities. He gave us a fabulous demonstration of his company offerings. I really liked what he had to offer and was willing to pass leads on to him. He was excited about the possibilities. He next mentioned that he would love to work with our current client base. I asked how he saw the relationship working and his rep
WebPR should be split into two different tracks: 'listening' and 'talking'. While both require independent skills and tactics, they are still inherently tied together - a bit like bangers and mash.
First the Listening…
Given the harsh reality that your customers probably don't care about you, let's begin with what I consider the more important side of the equation: the 'listening'. On a basic level, this involves monitoring the Internet for conversations about your brand and even your competitors' brands. Tracking blogs, websites, chatrooms and wikis via tools such as Technorati, Pubsub and Google Alerts can deliver this info directly into your email inbox or RSS feed reader (...if you don't know what an RSS feed reader is, stop reading, slap yourself, and go and find out!).
With a collection of information-seeking robots at your disposal, it is relatively easy to keep your finger on the pulse of what is being said. The skill is in distilling this information into something you can use so that you can devise strategies to manipulate the conversation to go in the direction you want it to. While it's impossible to 'contro
Article submission software was not in existence when article marketing first emerged as a website promotion strategy some years ago. Today, webmasters or affiliates who are using article marketing simply cannot resist the temptation of using such a tool. They are efficient and effective, often earning back returns that have paid for the cost of these tools many times over. What is article marketing and how does article submission software complement it?Article submission or marketing is an age old technique used to drive traffic. Authors write and submit articles to achieve different goals and objectives. The mos
WebPR should be split into two different tracks: 'listening' and 'talking'. While both require independent skills and tactics, they are still inherently tied together - a bit like bangers and mash.
First the Listening…
Given the harsh reality that your customers probably don't care about you, let's begin with what I consider the more important side of the equation: the 'listening'. On a basic level, this involves monitoring the Internet for conversations about your brand and even your competitors' brands. Tracking blogs, websites, chatrooms and wikis via tools such as Technorati, Pubsub and Google Alerts can deliver this info directly into your email inbox or RSS feed reader (...if you don't know what an RSS feed reader is, stop reading, slap yourself, and go and find out!).
With a collection of information-seeking robots at your disposal, it is relatively easy to keep your finger on the pulse of what is being said. The skill is in distilling this information into something you can use so that you can devise strategies to manipulate the conversation to go in the direction you want it to. While it's impossible to 'contr
Adding online video to your marketing mix will soon be as necessary as article submission, press releases and other publicity tools. The growing popularity of online video just cannot be ignored, but you can use that to your advantage. It's not as difficult as you might think and soon it will be as easy writing an article.With increased rate of internet users turning to online video to satisfy their needs for entertainment and information it follows that as marketers we need to become savvy in yet another medium. This may seem daunting, but it's becoming easier to put a message into video as the software tools dev
First the Listening…
Given the harsh reality that your customers probably don't care about you, let's begin with what I consider the more important side of the equation: the 'listening'. On a basic level, this involves monitoring the Internet for conversations about your brand and even your competitors' brands. Tracking blogs, websites, chatrooms and wikis via tools such as Technorati, Pubsub and Google Alerts can deliver this info directly into your email inbox or RSS feed reader (...if you don't know what an RSS feed reader is, stop reading, slap yourself, and go and find out!).
With a collection of information-seeking robots at your disposal, it is relatively easy to keep your finger on the pulse of what is being said. The skill is in distilling this information into something you can use so that you can devise strategies to manipulate the conversation to go in the direction you want it to. While it's impossible to 'contr
How NOT to Make the Mistakes I MadeOver the past 6 years I have spent many Hundred of dollars on trying to establishing an ebiz, only to end in total frustration and failure.The fact is that 95% of new ebiz starters fail or quit because of ZERO results within 4-6 months. The problem is multi-fold:1. Promoters flash key words at us and they know how to push our buttons! Ex.Make $30,000 just sitting at home!Let Me turn you into a Miilionaire in 3 months!Graphic and video testimonials by their top earners(Get the pic?)2. Truth...Most promoters don’t care if you succ
With a collection of information-seeking robots at your disposal, it is relatively easy to keep your finger on the pulse of what is being said. The skill is in distilling this information into something you can use so that you can devise strategies to manipulate the conversation to go in the direction you want it to. While it's impossible to 'contr
Hindi is the mother tongue of every Indian and also the binding language of India. Despite the presence of various regional languages Hindi is the only language which is spoken all over India whether it southern India or northern India. Majority of the Indian population is highly comfortable in speaking and even reading Hindi language. That’s why Indian Hindi newspapers are very popular.Indian Hindi newspapers got a new lease of life when various English dailies launched their Hindi versions. This launch saw the emergence of various Indian Hindi newspapers which took the Indian population with a stride. Among all
Then the Talking…
Now for the other side of WebPR: the 'talking'. Outgoing communications can take a huge variety of forms online. One such method, online press releases, should deliver value to the reader since as mentioned before; people don't care about your brand. If you've just opened a new office in Timbuktu, people don't give a damn, but they do care about things that help them - so valuable enriching content is a must. Secondly, online press releases should drive traffic to your site (your website is not a fancy brochure - it is a marketing tool that needs visitors to become customers). To achieve this, press releases need to be search engine optimised to contain related key phrases and links.
Tying in with online press releases is the writing of feature articles which offer the opportunity to jump even further onto the value bandwagon, allowing you to become the dominant opinion leader in your industry. For example, if you sell holidays to Cape Town, your online marketing efforts will greatly benefit if your target market considers you a leader in this field. This is where 'value-content' comes in. Articles containing information for the potential traveller, such as "The Top 10
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/68081/otheradded-WebPR-in-a-Nutshell.html">WebPR in a Nutshell</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/68081/otheradded-WebPR-in-a-Nutshell.html]WebPR in a Nutshell[/url]
Related Articles:
Performance Appraisals Must Go
What is Contextual Advertising?
Is an eCommerce Web Site Necessary for Your Business?
Bookmark it:
|