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Other Added - 11 Tips for Working with an Ad Agency
Generator on High Pressure Hot Water Skid Units
Your generator gives electricity off of 110 volts at a power of 30 amps. Thirty amps is a lot of power and should be ample for all your needs while doing pressure washing. About the same power as a motor home generator or an 11 hp Honda or Onan generator. That’s plenty for you to run a vacuum, reclaim device, lights and the burner motor at the same time.Make sure your belt on your generator is always tight. If it breaks, take in the old one to match the size at any auto parts store, since the. Check the terminals on the generator every once in a while. Remove the ground wires and sand down the connection points. Working around water can cause the metal to rust and you won’t get a good ground. Eventually this will cause premature failure of the generator.Other stuff that you should know: agency gives you – Your business has lots to do. When an ad agency sends copy over to you, you might just ignore it thinking that it’s already correct. It’s the ad agencies job to make sure grammar and sentence structure is perfect, right? But it’s your ad and you need to be on board with it. Once it runs, you can only pull it after it goes out. Don’t ignore the proofreading step – it’s your opportunity to make sure the copy is to your liking. Top #10: Don’t pull out of advertising when sales are down – There are two contradictory philosophies out there: “Sales are down, we have to cut expenses” and “You have to spend money to make money.” So when sales are down, which is the correct philosophy? Just remember that advertising is an investment. Having that short term outlook of ROI is not good. Sales are down now, but did it have anything to do with your ads? If it did, then and only then should you cut your advertising expenses. Broad cost cuts will only hurt the positive results your advertising is achieving. Tip #11: Have your ad agency work WITH you, not for you – In any business relationship, the flow of information is cr Southwest Airlines Operations - A Strategic Perspective Think you work well with your ad agency? You probably don’t. Companies go to ad agencies to get results. And if you’re like most companies, it is a very one-way relationship. This is especially true when your company is larger than the ad agency. Although you have the size advantage, they have the edge with experience. Remember, they do advertising for a living! Don’t expect to go into the relationship as the boss of them just because you’re paying them.Background:Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” This approach has been the key to Southwest’s success. Currently, Southwest serves about 60 cities (in 31 states) with 71 million to Listen up, because it is likely you are doing some things that the ad agency does not want to see. Below is a list of 11 tips for working with an advertising company. Every business is guilty of looking over many of these things. So read on to make sure you’re doing all you can to make your relationship with your ad agency the best it can be. Tip #1: Know what you want – A lot of companies go to ad agencies knowing what they don’t want. This is a terrible strategy to get results. You’re relying on the ad agency to guess what works best for your business. You’re also going to waste plenty of time shooting down the ad ideas the agency will give you. This will tire the ad agency out very quickly. It’s also a very negative first step in working with an advertising company. Tip #2: Don’t assume you have the right answer – Sometimes your company will automatically think it has the right answer for advertising. So why are you going to an ad agency then? You should know what you want out of advertising, but don’t expect the ad company you’re working with to follow a strict set of guidelines you put forth. Remember, you’re going to a professional ad agency – a company that specializes in marketing businesses. Use their expertise; don’t destroy it by thinking you have all the answers. Tip #3: Realize that there’s a strategy behind advertising – Some companies look at ads and think, “That looks pretty. That’s the ad for me!” No, it’s not. If it is the ad for you, it’s because the thought and strategy behind the ad make it the correct choice – not the prettiness factor. There are many strategies to constructing ads: the way a human-being’s eyes move over copy, how different text format improves readership, and how word grouping around photos makes a certain impression on readers. So if you’re ad agency is talking strategy, listen up! Tip #4: Don’t let loved ones make business decisions – If you’re the owner of a small business, you probably like to bounce ideas off of family or close friends. But when it comes to advertising, everyone has a different opinion. You know your company best. Your marketing manager knows your marketing best. The people who know the problem best should be making the decisions. Tip #5: Have one decision maker – This is related to the last tip, but is still very important. An advertising idea appeals to different people in different ways. If you have more than one decision maker, disagreements will occur and the ad agency will get discouraged working with you. Having one decision maker speeds the process and just makes everything easier. Tip #6: Don’t assume you know your customers – If you have never done market research as a company, then chances are you don’t know your customers very well. You know how you do business with them, but you don’t know their problem solving processes or even their motivations for buying your product or service. The bottom line is: if your ad agency needs to do market research, let them! Even though you’re paying out more for you advertising, you’ll get better results and have a better understanding of your customer for the future. Tip #7: Something is NOT better than nothing – A lot of businesses see marketing as a necessary nuisance. “The competition is running a large ad campaign so we have to keep up!” Sometimes it’s just that a business hasn’t run a campaign in a while and they just feel like they need another one. Advertising should not be done on a whim. In fact, it is something that should be ongoing if you have the resources. However, if you do not see a current problem that advertising can solve, then there’s no need for it! You’ll spend your money and get poor results from unnecessary ads. Tip #8: Value is more important than price – Having a short term view of your ROI can be damaging to your business. If you’re looking for the cheapest ad agency, then you’re looking for worthless advertising. Do your research though! Some ad agencies like to hop on the “value bandwagon” and charge a high price for that same worthless advertising. Don’t go for the most expensive, but certainly don’t go for the least expensive. Tip #9: Proofread everything your ad agency gives you – Your business has lots to do. When an ad agency sends copy over to you, you might just ignore it thinking that it’s already correct. It’s the ad agencies job to make sure grammar and sentence structure is perfect, right? But it’s your ad and you need to be on board with it. Once it runs, you can only pull it after it goes out. Don’t ignore the proofreading step – it’s your opportunity to make sure the copy is to your liking. Top #10: Don’t pull out of advertising when sales are down – There are two contradictory philosophies out there: “Sales are down, we have to cut expenses” and “You have to spend money to make money.” So when sales are down, which is the correct philosophy? Just remember that advertising is an investment. Having that short term outlook of ROI is not good. Sales are down now, but did it have anything to do with your ads? If it did, then and only then should you cut your advertising expenses. Broad cost cuts will only hurt the positive results your advertising is achieving. Tip #11: Have your ad agency work WITH you, not for you – In any business relationship, the flow of information is cr Attracting Jobs to Your State first step in working with an advertising company.States are competing for new business much like people bidding at an auction. The state with the lowest cost to the Company is likely to win the bid. Tax breaks, $1 land leases, state assistance, construction costs, availability to skilled labor, and logistics are major concerns for companies. States that solve these problems are likely to win the bid but many states aren’t even in the game.Companies are always looking for the best deal when selecting potential sites for a new plant or headquarters. States long for more business to increase tax revenue, provide needed jobs and continue state growth. The problem is that every other state is doing the same thing so which state will actually win the new company? There are a number of key factors Companies look for when selecting a new site.1.) A Tip #2: Don’t assume you have the right answer – Sometimes your company will automatically think it has the right answer for advertising. So why are you going to an ad agency then? You should know what you want out of advertising, but don’t expect the ad company you’re working with to follow a strict set of guidelines you put forth. Remember, you’re going to a professional ad agency – a company that specializes in marketing businesses. Use their expertise; don’t destroy it by thinking you have all the answers. Tip #3: Realize that there’s a strategy behind advertising – Some companies look at ads and think, “That looks pretty. That’s the ad for me!” No, it’s not. If it is the ad for you, it’s because the thought and strategy behind the ad make it the correct choice – not the prettiness factor. There are many strategies to constructing ads: the way a human-being’s eyes move over copy, how different text format improves readership, and how word grouping around photos makes a certain impression on readers. So if you’re ad agency is talking strategy, listen up! Tip #4: Don’t let loved ones make business decisions – If you’re the owner of a small business, you probably like to bounce ideas off of family or close friends. But when it comes to advertising, everyone has a different opinion. You know your company best. Your marketing manager knows your marketing best. The people who know the problem best should be making the decisions. Tip #5: Have one decision maker – This is related to the last tip, but is still very important. An advertising idea appeals to different people in different ways. If you have more than one decision maker, disagreements will occur and the ad agency will get discouraged working with you. Having one decision maker speeds the process and just makes everything easier. Tip #6: Don’t assume you know your customers – If you have never done market research as a company, then chances are you don’t know your customers very well. You know how you do business with them, but you don’t know their problem solving processes or even their motivations for buying your product or service. The bottom line is: if your ad agency needs to do market research, let them! Even though you’re paying out more for you advertising, you’ll get better results and have a better understanding of your customer for the future. Tip #7: Something is NOT better than nothing – A lot of businesses see marketing as a necessary nuisance. “The competition is running a large ad campaign so we have to keep up!” Sometimes it’s just that a business hasn’t run a campaign in a while and they just feel like they need another one. Advertising should not be done on a whim. In fact, it is something that should be ongoing if you have the resources. However, if you do not see a current problem that advertising can solve, then there’s no need for it! You’ll spend your money and get poor results from unnecessary ads. Tip #8: Value is more important than price – Having a short term view of your ROI can be damaging to your business. If you’re looking for the cheapest ad agency, then you’re looking for worthless advertising. Do your research though! Some ad agencies like to hop on the “value bandwagon” and charge a high price for that same worthless advertising. Don’t go for the most expensive, but certainly don’t go for the least expensive. Tip #9: Proofread everything your ad agency gives you – Your business has lots to do. When an ad agency sends copy over to you, you might just ignore it thinking that it’s already correct. It’s the ad agencies job to make sure grammar and sentence structure is perfect, right? But it’s your ad and you need to be on board with it. Once it runs, you can only pull it after it goes out. Don’t ignore the proofreading step – it’s your opportunity to make sure the copy is to your liking. Top #10: Don’t pull out of advertising when sales are down – There are two contradictory philosophies out there: “Sales are down, we have to cut expenses” and “You have to spend money to make money.” So when sales are down, which is the correct philosophy? Just remember that advertising is an investment. Having that short term outlook of ROI is not good. Sales are down now, but did it have anything to do with your ads? If it did, then and only then should you cut your advertising expenses. Broad cost cuts will only hurt the positive results your advertising is achieving. Tip #11: Have your ad agency work WITH you, not for you – In any business relationship, the flow of information is cr How to Seize Control of Your Finances ones make business decisions – If you’re the owner of a small business, you probably like to bounce ideas off of family or close friends. But when it comes to advertising, everyone has a different opinion. You know your company best. Your marketing manager knows your marketing best. The people who know the problem best should be making the decisions.As the end of another financial year comes to a close, I thought it would be ideal to focus this newsletter on your personal affairs.I'm always amazed that so many people spend most of their life at work and totally neglect their personal affairs. Many business people I coach want to get their professional lives in order, and often admit that their personal affairs are in chaos.They have no systems for handling this most important area. The household paperwork is disorganised... piled up in a corner of the house... somewhere. They have no idea where they spend their money and often have no plan for their financial future. Sure they are busy in their businesses or job and lose focus as to why they are doing what they do in the first place... and generally that is to make more money so they can Tip #5: Have one decision maker – This is related to the last tip, but is still very important. An advertising idea appeals to different people in different ways. If you have more than one decision maker, disagreements will occur and the ad agency will get discouraged working with you. Having one decision maker speeds the process and just makes everything easier. Tip #6: Don’t assume you know your customers – If you have never done market research as a company, then chances are you don’t know your customers very well. You know how you do business with them, but you don’t know their problem solving processes or even their motivations for buying your product or service. The bottom line is: if your ad agency needs to do market research, let them! Even though you’re paying out more for you advertising, you’ll get better results and have a better understanding of your customer for the future. Tip #7: Something is NOT better than nothing – A lot of businesses see marketing as a necessary nuisance. “The competition is running a large ad campaign so we have to keep up!” Sometimes it’s just that a business hasn’t run a campaign in a while and they just feel like they need another one. Advertising should not be done on a whim. In fact, it is something that should be ongoing if you have the resources. However, if you do not see a current problem that advertising can solve, then there’s no need for it! You’ll spend your money and get poor results from unnecessary ads. Tip #8: Value is more important than price – Having a short term view of your ROI can be damaging to your business. If you’re looking for the cheapest ad agency, then you’re looking for worthless advertising. Do your research though! Some ad agencies like to hop on the “value bandwagon” and charge a high price for that same worthless advertising. Don’t go for the most expensive, but certainly don’t go for the least expensive. Tip #9: Proofread everything your ad agency gives you – Your business has lots to do. When an ad agency sends copy over to you, you might just ignore it thinking that it’s already correct. It’s the ad agencies job to make sure grammar and sentence structure is perfect, right? But it’s your ad and you need to be on board with it. Once it runs, you can only pull it after it goes out. Don’t ignore the proofreading step – it’s your opportunity to make sure the copy is to your liking. Top #10: Don’t pull out of advertising when sales are down – There are two contradictory philosophies out there: “Sales are down, we have to cut expenses” and “You have to spend money to make money.” So when sales are down, which is the correct philosophy? Just remember that advertising is an investment. Having that short term outlook of ROI is not good. Sales are down now, but did it have anything to do with your ads? If it did, then and only then should you cut your advertising expenses. Broad cost cuts will only hurt the positive results your advertising is achieving. Tip #11: Have your ad agency work WITH you, not for you – In any business relationship, the flow of information is cr The Coming Storm: New Executive Pay Disclosure Rules Will Have Big Impact on Corporate Life vertising, you’ll get better results and have a better understanding of your customer for the future.Some of you companies out there have about a year before all hell breaks loose.That's when the Securities and Exchange Commission's proposed executive compensation disclosure rules are expected to take effect. The new rules will require every public company to explain in a single, plain-English report the actual value of what they give their CEO, CFO, highest-paid executives and directors.Disclosures resulting from the new rules will add fuel to rising public ire over the idea that top execs are paid a hundred times or more than the average worker -- and that many of these packages go to people who failed to build business or shareholder value. As New York Times columnist Joseph Nocera wrote, this next level of post-Enron forced transparency won't bode well for many of our nation's corporate Tip #7: Something is NOT better than nothing – A lot of businesses see marketing as a necessary nuisance. “The competition is running a large ad campaign so we have to keep up!” Sometimes it’s just that a business hasn’t run a campaign in a while and they just feel like they need another one. Advertising should not be done on a whim. In fact, it is something that should be ongoing if you have the resources. However, if you do not see a current problem that advertising can solve, then there’s no need for it! You’ll spend your money and get poor results from unnecessary ads. Tip #8: Value is more important than price – Having a short term view of your ROI can be damaging to your business. If you’re looking for the cheapest ad agency, then you’re looking for worthless advertising. Do your research though! Some ad agencies like to hop on the “value bandwagon” and charge a high price for that same worthless advertising. Don’t go for the most expensive, but certainly don’t go for the least expensive. Tip #9: Proofread everything your ad agency gives you – Your business has lots to do. When an ad agency sends copy over to you, you might just ignore it thinking that it’s already correct. It’s the ad agencies job to make sure grammar and sentence structure is perfect, right? But it’s your ad and you need to be on board with it. Once it runs, you can only pull it after it goes out. Don’t ignore the proofreading step – it’s your opportunity to make sure the copy is to your liking. Top #10: Don’t pull out of advertising when sales are down – There are two contradictory philosophies out there: “Sales are down, we have to cut expenses” and “You have to spend money to make money.” So when sales are down, which is the correct philosophy? Just remember that advertising is an investment. Having that short term outlook of ROI is not good. Sales are down now, but did it have anything to do with your ads? If it did, then and only then should you cut your advertising expenses. Broad cost cuts will only hurt the positive results your advertising is achieving. Tip #11: Have your ad agency work WITH you, not for you – In any business relationship, the flow of information is cr The Joint Venture Analogy agency gives you – Your business has lots to do. When an ad agency sends copy over to you, you might just ignore it thinking that it’s already correct. It’s the ad agencies job to make sure grammar and sentence structure is perfect, right? But it’s your ad and you need to be on board with it. Once it runs, you can only pull it after it goes out. Don’t ignore the proofreading step – it’s your opportunity to make sure the copy is to your liking.Imagine my doctor sending out an e mail to all his patients, offering them a discount on hip replacements for November. Or the Network Marketing lady who walked into my seminar in a hotel in Abbotsford and announced that, after looking at the palm of my hand, I was deadly ill and needed her supplements. She added that this would also make me financially secure, implying that I was not financially secure. She had never met me and was not even a part of my seminar audience!This is not all that uncommon – attend most “Business Networking Events” and you will find a bunch of self-employed salespeople thrusting their business cards at each other and proudly broadcasting their “Elevator pitches” to all and sundry, whether they want to hear it or not. They might as well go from door to door selling brushes Top #10: Don’t pull out of advertising when sales are down – There are two contradictory philosophies out there: “Sales are down, we have to cut expenses” and “You have to spend money to make money.” So when sales are down, which is the correct philosophy? Just remember that advertising is an investment. Having that short term outlook of ROI is not good. Sales are down now, but did it have anything to do with your ads? If it did, then and only then should you cut your advertising expenses. Broad cost cuts will only hurt the positive results your advertising is achieving. Tip #11: Have your ad agency work WITH you, not for you – In any business relationship, the flow of information is critical. You can’t just throw money at your ad agency and expect results. Remember that this is most likely the first time that they have ever come into contact with your business. They don’t know you and, therefore, can’t advertise your business or its products well yet. You provide them information and they’ll provide the results. The more you work with your ad agency, the better the ads will be.
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