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Other Added - Best and Worst Commercials of 2006
What is a profit and loss account?The profit and loss account (p&l) is usually presented as a statement and it shows the trading activity and associated expenditure of an organisation over a defined period of time. A typical p&l will contain the following:SalesThis is the turnover of the business, the main source of income from sales of products or services. This figure is always net of taxes as these are payable to the government and do not form part of the income of the business.Purchases (stock/inventory)Purchases are the items of stock you buy in order to sell on to customers. A basic accounting principle is that income is exactly matched against the cost of generating that income. In this regard the stock or inventory on hand at the
Best – Unpimp Your Auto from VW
Featuring two German engineers (one of which starred as the crazy German guy in Armageddon), these commercials are from Crispin Porter + Bogusky and parody the latest MTV generation craze of “pimping” your car out. If there’s one generation that can stand to laugh at itself, it’s the MTV generation.
The accents will immediately get your attention and then you’ll laugh at the hilarious antics they use to destroy the cars (they even haul out a trebuchet to launch one). “Representing Deutscheland, ya!” You can’t help but talk about them. Even non-VW enthusiasts are caught quoting the commercial.
They’re also targeted correct
Can you recall ever working in a situation that you'd describe today as the "job from hell"? If so, even if you knew how to do the job well, you'd probably say that you lacked the essentials for getting your work done.Many people suffer silently while they're really missing the authority, training, tools, job support, guidance, resources, information, or incentives to be effective. On top of these problems, people may encounter other road blocks to getting things done. Their hurdles might include tangled communications, non-supportive managers, a lack of cooperation, unavailable colleagues, and cumbersome procedures.When people experience these situations, they're struggling with what I refer to as "burning hassles." Companies that tackle burning hassles head-on can systematically remov
Moving into the second half of 2006, the ads have somewhat rebounded with plenty of studs; but there are also plenty of duds still out there. Here are your Best and Worst of 2006:
Best – Sublymonal Advertising from Sprite
The latest ad from Sprite has quickly become an issue of debate on many online forums. People are loving it and others are hating it. Hit or miss advertising is very dependant on what demographic you’re in. If you hate it, it means you probably aren’t in their target market. The people who are loving this ad are teens and young adults who see it as a very new and creative type of commercial. The people who are hating it are the people who think it is offensive and repulsive (the eye turning into a mouth and the “Obey” slogan slapped across the screen while someone snaps their fingers in your face).
But you know what? The people who hate it are talking about it. The ad does its job with its target market and is extreme enough to get the other markets talking. It’s generating great buzz. And when you have a soft drink that already sells, you want the buzz.
Best – Jimmy Fallon/Parker Posey Dance from Pepsi
Continuing with the soft drink theme, we move to Pepsi. This ad came out at the very start of 2006 and features the song Streamline by Newton. The ad was done by the same guys who did the FedEx caveman commercial. There’s no dialogue. All they do is dance. So why is it a great commercial? They cast the right people, they used the right song, and Pepsi plastered it everywhere. The song became a hit in pop culture almost immediately. Critics of the commercial simply dislike Jimmy Fallon and are immediately turned off by his humor. They do not see the straightforward advertising methods used.
Do you know the test to see if a commercial is really doing its job? When you see people walking down the street whistling the tune that’s featured in the ad.
Worst – “Brilliant!” from Guinness
Paper cut outs with European accents. I get it. But they try to appeal to low calorie beer drinkers while trying to be funny. It’s tough to deliver a message and be funny at the same time. Few ad agencies pull it off, and, when they do, they don’t use paper cut outs.
Their low calorie message is also wasted. It’s an attempt at staying competitive amidst the explosion of lite beers. Why are they trying to be competitive there? Guinness is synonymous with very stout drinks. No lite beer drinker is going to be persuaded by this.
Best – Unpimp Your Auto from VW
Featuring two German engineers (one of which starred as the crazy German guy in Armageddon), these commercials are from Crispin Porter + Bogusky and parody the latest MTV generation craze of “pimping” your car out. If there’s one generation that can stand to laugh at itself, it’s the MTV generation.
The accents will immediately get your attention and then you’ll laugh at the hilarious antics they use to destroy the cars (they even haul out a trebuchet to launch one). “Representing Deutscheland, ya!” You can’t help but talk about them. Even non-VW enthusiasts are caught quoting the commercial.
They’re also targeted correctl
Entertainment has long history in the world of corporate business. Many companies have realised the benefits of having a social function for their employees which provides them with a necessary mental break and the opportunity to develop as a team.Often a company will hire a band or D.J. to provide a show, but what is proving increasingly popular is hiring a comedian. Having the right comedian at a charity golf day or Christmas party can make the difference between a good event and a great one!Companies are sometimes concerned about using a comedian in one of their functions. They see comedians as being offensive. Whilst this is often the case when watching a comedian in a club or on DVD, it is possible to hire one with a clean act which won’t result in an embarrassing situation in fron
But you know what? The people who hate it are talking about it. The ad does its job with its target market and is extreme enough to get the other markets talking. It’s generating great buzz. And when you have a soft drink that already sells, you want the buzz.
Best – Jimmy Fallon/Parker Posey Dance from Pepsi
Continuing with the soft drink theme, we move to Pepsi. This ad came out at the very start of 2006 and features the song Streamline by Newton. The ad was done by the same guys who did the FedEx caveman commercial. There’s no dialogue. All they do is dance. So why is it a great commercial? They cast the right people, they used the right song, and Pepsi plastered it everywhere. The song became a hit in pop culture almost immediately. Critics of the commercial simply dislike Jimmy Fallon and are immediately turned off by his humor. They do not see the straightforward advertising methods used.
Do you know the test to see if a commercial is really doing its job? When you see people walking down the street whistling the tune that’s featured in the ad.
Worst – “Brilliant!” from Guinness
Paper cut outs with European accents. I get it. But they try to appeal to low calorie beer drinkers while trying to be funny. It’s tough to deliver a message and be funny at the same time. Few ad agencies pull it off, and, when they do, they don’t use paper cut outs.
Their low calorie message is also wasted. It’s an attempt at staying competitive amidst the explosion of lite beers. Why are they trying to be competitive there? Guinness is synonymous with very stout drinks. No lite beer drinker is going to be persuaded by this.
Best – Unpimp Your Auto from VW
Featuring two German engineers (one of which starred as the crazy German guy in Armageddon), these commercials are from Crispin Porter + Bogusky and parody the latest MTV generation craze of “pimping” your car out. If there’s one generation that can stand to laugh at itself, it’s the MTV generation.
The accents will immediately get your attention and then you’ll laugh at the hilarious antics they use to destroy the cars (they even haul out a trebuchet to launch one). “Representing Deutscheland, ya!” You can’t help but talk about them. Even non-VW enthusiasts are caught quoting the commercial.
They’re also targeted correct
There are many companies that offer wholesale security cameras and surveillance systems. For the most part, their customers are businesses large and small who have a security need beyond the single household system. Since businesses purchase a lot of items wholesale, there are companies that offer the hardware necessary at wholesale prices. In addition to the hardware required for a state of the art security system, there are costs involved in the installation, training and maintenance for those systems.And the more complex the system, the higher those ancillary costs will be. The companies that provide the hardware at wholesale prices are usually the same ones that charge a healthy fee to install the system, train the in house personnel who will be responsible for running it and are the choic
Best – Jimmy Fallon/Parker Posey Dance from Pepsi
Continuing with the soft drink theme, we move to Pepsi. This ad came out at the very start of 2006 and features the song Streamline by Newton. The ad was done by the same guys who did the FedEx caveman commercial. There’s no dialogue. All they do is dance. So why is it a great commercial? They cast the right people, they used the right song, and Pepsi plastered it everywhere. The song became a hit in pop culture almost immediately. Critics of the commercial simply dislike Jimmy Fallon and are immediately turned off by his humor. They do not see the straightforward advertising methods used.
Do you know the test to see if a commercial is really doing its job? When you see people walking down the street whistling the tune that’s featured in the ad.
Worst – “Brilliant!” from Guinness
Paper cut outs with European accents. I get it. But they try to appeal to low calorie beer drinkers while trying to be funny. It’s tough to deliver a message and be funny at the same time. Few ad agencies pull it off, and, when they do, they don’t use paper cut outs.
Their low calorie message is also wasted. It’s an attempt at staying competitive amidst the explosion of lite beers. Why are they trying to be competitive there? Guinness is synonymous with very stout drinks. No lite beer drinker is going to be persuaded by this.
Best – Unpimp Your Auto from VW
Featuring two German engineers (one of which starred as the crazy German guy in Armageddon), these commercials are from Crispin Porter + Bogusky and parody the latest MTV generation craze of “pimping” your car out. If there’s one generation that can stand to laugh at itself, it’s the MTV generation.
The accents will immediately get your attention and then you’ll laugh at the hilarious antics they use to destroy the cars (they even haul out a trebuchet to launch one). “Representing Deutscheland, ya!” You can’t help but talk about them. Even non-VW enthusiasts are caught quoting the commercial.
They’re also targeted correct
Are you competing with a company that has much bigger advertising budget then you do? Do you frequently pick up newspapers, publication or trade magazine and see their advertising staring back at you? Anyone with a big advertising budget can spend lot money to buy a lot of ink.The good news is you can strategically invest small amounts of money to generate much more effective ads that immediately drive paying customers into your front door.Many of your competitors want to have their ads appear on specific pages throughout the year. As a result they reserve print ad space well in advance of the actually publication dates. Better yet, they reserves these pages based on advertising dollars they submitted in advertising budgets to their bosses. Late last year. Thankfully bosses love nothin
Worst – “Brilliant!” from Guinness
Paper cut outs with European accents. I get it. But they try to appeal to low calorie beer drinkers while trying to be funny. It’s tough to deliver a message and be funny at the same time. Few ad agencies pull it off, and, when they do, they don’t use paper cut outs.
Their low calorie message is also wasted. It’s an attempt at staying competitive amidst the explosion of lite beers. Why are they trying to be competitive there? Guinness is synonymous with very stout drinks. No lite beer drinker is going to be persuaded by this.
Best – Unpimp Your Auto from VW
Featuring two German engineers (one of which starred as the crazy German guy in Armageddon), these commercials are from Crispin Porter + Bogusky and parody the latest MTV generation craze of “pimping” your car out. If there’s one generation that can stand to laugh at itself, it’s the MTV generation.
The accents will immediately get your attention and then you’ll laugh at the hilarious antics they use to destroy the cars (they even haul out a trebuchet to launch one). “Representing Deutscheland, ya!” You can’t help but talk about them. Even non-VW enthusiasts are caught quoting the commercial.
They’re also targeted correct
Most people in very small businesses start their businesses from a passion. This an excellent place to start – assuming there is a need in the marketplace for what you are selling.A business associate of mine is a residential real estate agent in the San Fernando Valley area of Los Angeles, California. She told me recently that there are 14,000 real estate agents in the San Fernando Valley!! Holy cow that's a lot! Anyone considering starting a real estate business in this geographic area should do a lot of research and hard thinking before getting their license.When you are deciding to start your business, the absolutely most important question you need to answer is: Is there a market for this? Big companies spend sometimes hundreds of thousands of dollars on market research answer
Best – Unpimp Your Auto from VW
Featuring two German engineers (one of which starred as the crazy German guy in Armageddon), these commercials are from Crispin Porter + Bogusky and parody the latest MTV generation craze of “pimping” your car out. If there’s one generation that can stand to laugh at itself, it’s the MTV generation.
The accents will immediately get your attention and then you’ll laugh at the hilarious antics they use to destroy the cars (they even haul out a trebuchet to launch one). “Representing Deutscheland, ya!” You can’t help but talk about them. Even non-VW enthusiasts are caught quoting the commercial.
They’re also targeted correctly. The ads sell the GTI – one of VW’s sportier cars. And all of the other VW ads are well targeted. The Passat and Jetta commercials where the cars get into accidents are very memorable. It’s one thing to say that your car will let you walk away from an accident, but it’s another to actually show it. Great ads.
Worst – Subservient Chicken from Burger King
Originating at the end of 2005, these commercials carried over into 2006 with the “Big Buckin’ Chicken” ads. Like the VW commercials, these were done by Crispin Porter + Bogusky. But I guess you can’t win them all right?
Granted the website Crispin Porter did for Burger King was hailed as one of the best viral marketing websites ever created, the entire “Subservient Chicken” ad campaign was a failure. The commercials of the rock band dressed in chicken suits, the guy on the couch telling his chicken to change clothes, and the “buckin’ chicken” commercial didn’t get the message across. I don’t even know what message that was actually! It strayed completely away from the “Have it Your Way” theme that has been part of Burger King since the 70’s and tried to include some shock value. Only, it fell short on the shock and did not get anyone talking about the ads. Bring back the Lunch Break commercials!
Best – Gecko Interviews from GEICO
How can you top the old car insurance commercials from GEICO? “I just saved a bunch of money on my car insurance by switching to GIECO.” It was drilled into our brains. Kids made punch lines out of the catch phrase on playgrounds around the country. You can’t top that kind of advertising.
The new GEICO commercials are going back to advertising fundamentals: English accents and funny animals. The Gecko has always been the mascot for GEICO, but the Martin Agency is capitalizing on the iconic value the Gecko brings to the company by making him the star of their commercials. Sometimes you don’t even realize what he’s saying. Sometimes you just focus on how real the computerized Gecko looks. And sometimes you just laugh at his accent. We’re Americans. We love funny animals with accents.
But there’s also strategy behind it. We all know the brand because of the past commercials with the catch phrase. Now GEICO is focusing on selling the benefits of the company. They’ve built the Gecko up, and now they want us to follow him. Genius advertising.
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