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Other Added - A Review of Desktop Lightning
Earning money online through affiliate marketing is straight forward, right? All one has to do is join an affiliate program, promote their products, generate sales and collect commissions. Well in reality it is much easier said than done. Everyone has heard the saying that if something is too good to be true, it most likely is. Affiliate marketing is not an exception. Every affiliate program you come across will claim to be the best.One thing affiliate programs tend to do is give you the impression that it is quite straightforward and effortless to earn money from them. They convince you that all you have to do is throw a banner or link on your site and start watching the money pour in. This is rarely the case. For those who have already established a profitable site and a good foundation, it might be the case. They probably already have a steady, rich stream of traffic and customers. For the rest of us, affiliate marketing requires a bit of time and effort.A popular means of affiliate marketing is e-mail marketing. If used carefully, it can be extremely productive. However, you must be very careful with e-mail marketing so that you are not accused of spam. Before you s
Recommendations (Details)
I'm neutral on the free version since it might prove frustrating for newbies trying to recruit downline members when they have little marketing experience to begin with. It could work for people who know or are willing to learn Internet marketing.
I highly recommend the "Platinum" version upgrade. The clincher for me was realizing that for $15.00 per month I could buy at the most maybe a 150 email leads (at 10 cents each) from a business opportunity lead vendor. But we know how email leads are these days--they're usually a waste of money because so many of the emails never reach an Inbox because of spam filters.
Alternatively, I could pay $15.00 per month for Desktop Lightning and send at least 456 messages per month (without having referred anyone!) direct to the desktops of "prequalified" prospects. By "prequalified" I'm referring to the fact that Desktop Lightning members already know they want a home business and they're doing something about it. Contrast that with a typical email lead who is "just curious."
One of the criticisms of list-building programs is that everyone is trying to sell--no one is interested in buying. But if you do it right (build trust, offer value, develop relationships) other h
For most small business owners acquiring new customers is a top priority. You hope your marketing efforts will bring in more than one customer at a time. Chances are though, you count new customer additions one at a time: 1 + 1 = 2. Done correctly, it’s possible for your small business marketing efforts to use a multiplier effect so your new customer math is 1 + 1 = 3. What is the multiplier effect that creates this new customer math?The multiplier effect is the leverage you gain from how you acquire each new customer and what they do with the satisfaction they receive from doing business with you. In a word, "word of mouth" referral gives your new customer the opportunity to add a new customer. For example, new customer number one buys and refers no one but the next new customer buys and refers someone who also buys; three new customers.The new customer math formula: 1 + (1 + 1) = 3.To take advantage of the new customer math you must give your customers the tools they need to make referrals. The word-of-mouth referrals they provide might be made directly by them to someone they know. One tool to provide them with is a list of testimonials you might include in your s
Positive
- Communicate directly with a minimum of 114 randomly selected members every week without enrolling a single downline member.
- Receive a maximum of 14 messages per week.
- The owners of the program do not bombard you with their own advertisements.
- The cost is much less than if you paid for email leads, not to mention the problem of spam filters for traditional email marketing.
- Free membership won't yield significant results unless you are quite experienced at building a downline.
- Desktop Lightning has not yet created a sense of community among its members. An active forum where members genuinely help each other and the moderation isn't arbitrary and aloof, would prove very attractive to new and existing members alike.
- Recipients of messages are other affiliate and network marketers. Therefore, individuals marketing products or services that don't appeal to that audience would probably not benefit as much from Desktop Lightning.
Desktop Lightning is a viral marketing tool designed to help you build a list of potential new distributors, customers, or joint venture partners.
You communicate with your list via a desktop application, which alerts the user whenever he or she has a message via a small notification window in the lower right corner of your screen (similar to many programs, such as the Gmail notification tool).
Positive Features (Details)
Over time, DesktopLightning will empower you to build a list of people who are already interested in earning money from home via affiliate, internet, or network marketing.
You are able to communicate with these members direct to their desktops, thereby bypassing the spam filters that prevent many of your emails from reaching their intended audience.
Thus you have a very targeted market for your opportunity or services. By gradually building a relationship with your list members, e.g., by offering them assistance and advice, you create an atmosphere of trust which increases the chances they will become interested in your business opportunity or services.
A major benefit of Desktop Lightning if you are a Platinum member (currently $14.99 per month if you purchase it immediately after signing up; if you wait to upgrade it's $19.99 per month) is the "Platinum Bonus" feature. The way it works is that every time you send out a broadcast to your downline, your message also goes out to an additional random group of at least 57 people in the DesktopLightning system.
Thus, not only will your messages reach your downline members, but they will also reach a random group of at least 57 other members. This "Platinum Bonus" significantly enhances the value of the upgraded version. I should note here that Desktop Lightning does not have an affiliate program. I want to mention this fact so that you know that I am not recommending the Platinum version because I can make money off it. I recommend the Platinum version because I believe you receive good value for your money.
Negatives (Details)
It takes awhile to build a list, whether it's using Desktop Lightning or other methods. Therefore, you have to approach building a list with a tool like Desktop Lightning as a long-term process. Some of the ads for Desktop Lightning refer to sending messages to thousands of people. The ads can make it sound like you'll be sending messages to thousands right away.
Unless you have a huge list of loyal subscribers that just ain't gonna happen!
Of course, if you approach the task as a marathon as opposed to a 100-meter dash then this doesn't have to be a problem. I simply don't want you to assume that a thousand-member downline from the get-go is the norm.
I was initially concerned that DesktopLightning would suffer from some of the same problems as other list-building programs. For example, in many instances the older the program, the less attractive it is to potential new members because they fear being inundated with emails from a large upline and they worry about their own ability to recruit new members.
Another problem with many downline builder programs is that the new member drop out rate is high, usually because new members become discouraged only being able to send emails to a handful of people. Sure, a few experienced marketers build a large downline quickly but the average person has to promote a list-builder for a few months to build a reasonably sized downline. Many new members become discouraged and quit before that happens.
Fortunately, Desktop Lightning has built in a couple of features that ameliorate these concerns.
First, they limit the number of messages any member receives to 14 per week. DesktopLightning explains the mathematics behind this limit in their Support section, if you are interested, but the main point is that even if you join Desktop Lightning a year or two after the initial release, you will not be inundated with messages.
Second, if you are a Platinum member (currently $14.99 per month if you purchase it immediately after signing up; if you wait to upgrade it's $19.99 per month), you benefit from the "Platinum Bonus" program described above, in which you are able to send messages twice a week to 57 randomly selected Desktop Lightning members.
Recommendations (Details)
I'm neutral on the free version since it might prove frustrating for newbies trying to recruit downline members when they have little marketing experience to begin with. It could work for people who know or are willing to learn Internet marketing.
I highly recommend the "Platinum" version upgrade. The clincher for me was realizing that for $15.00 per month I could buy at the most maybe a 150 email leads (at 10 cents each) from a business opportunity lead vendor. But we know how email leads are these days--they're usually a waste of money because so many of the emails never reach an Inbox because of spam filters.
Alternatively, I could pay $15.00 per month for Desktop Lightning and send at least 456 messages per month (without having referred anyone!) direct to the desktops of "prequalified" prospects. By "prequalified" I'm referring to the fact that Desktop Lightning members already know they want a home business and they're doing something about it. Contrast that with a typical email lead who is "just curious."
One of the criticisms of list-building programs is that everyone is trying to sell--no one is interested in buying. But if you do it right (build trust, offer value, develop relationships) other ho
Imagine your surprise when a prospective employer asks you to come in and interview for not one, not two, but FIVE hours of interviewing. Five hours... can they really do that? Yes, and some companies who want to be particularly selective will have you in for as long as TEN hours in a single day. Interviews which last for several hours are typically conducted by Fortune 500 and other progressive companies. For busy executives with packed schedules, it often makes the best sense to select a single day of interviewing and involve all parties. The company schedules blocks of time where each interviewer can ask the job candidate a series of questions pertaining to their particular role at the company. If this happens to you, know that the amount of time that your interview will be conducted for of course depends on the company. Here are some career tips for surviving the 5-hour interview, and landing that job: Be on the lookout for email updates leading up to the interview. These days, email plays a huge part in most everything we do. That includes keeping in touch with the hiring manager who will be your temporary contact during the prospecting p
You communicate with your list via a desktop application, which alerts the user whenever he or she has a message via a small notification window in the lower right corner of your screen (similar to many programs, such as the Gmail notification tool).
Positive Features (Details)
Over time, DesktopLightning will empower you to build a list of people who are already interested in earning money from home via affiliate, internet, or network marketing.
You are able to communicate with these members direct to their desktops, thereby bypassing the spam filters that prevent many of your emails from reaching their intended audience.
Thus you have a very targeted market for your opportunity or services. By gradually building a relationship with your list members, e.g., by offering them assistance and advice, you create an atmosphere of trust which increases the chances they will become interested in your business opportunity or services.
A major benefit of Desktop Lightning if you are a Platinum member (currently $14.99 per month if you purchase it immediately after signing up; if you wait to upgrade it's $19.99 per month) is the "Platinum Bonus" feature. The way it works is that every time you send out a broadcast to your downline, your message also goes out to an additional random group of at least 57 people in the DesktopLightning system.
Thus, not only will your messages reach your downline members, but they will also reach a random group of at least 57 other members. This "Platinum Bonus" significantly enhances the value of the upgraded version. I should note here that Desktop Lightning does not have an affiliate program. I want to mention this fact so that you know that I am not recommending the Platinum version because I can make money off it. I recommend the Platinum version because I believe you receive good value for your money.
Negatives (Details)
It takes awhile to build a list, whether it's using Desktop Lightning or other methods. Therefore, you have to approach building a list with a tool like Desktop Lightning as a long-term process. Some of the ads for Desktop Lightning refer to sending messages to thousands of people. The ads can make it sound like you'll be sending messages to thousands right away.
Unless you have a huge list of loyal subscribers that just ain't gonna happen!
Of course, if you approach the task as a marathon as opposed to a 100-meter dash then this doesn't have to be a problem. I simply don't want you to assume that a thousand-member downline from the get-go is the norm.
I was initially concerned that DesktopLightning would suffer from some of the same problems as other list-building programs. For example, in many instances the older the program, the less attractive it is to potential new members because they fear being inundated with emails from a large upline and they worry about their own ability to recruit new members.
Another problem with many downline builder programs is that the new member drop out rate is high, usually because new members become discouraged only being able to send emails to a handful of people. Sure, a few experienced marketers build a large downline quickly but the average person has to promote a list-builder for a few months to build a reasonably sized downline. Many new members become discouraged and quit before that happens.
Fortunately, Desktop Lightning has built in a couple of features that ameliorate these concerns.
First, they limit the number of messages any member receives to 14 per week. DesktopLightning explains the mathematics behind this limit in their Support section, if you are interested, but the main point is that even if you join Desktop Lightning a year or two after the initial release, you will not be inundated with messages.
Second, if you are a Platinum member (currently $14.99 per month if you purchase it immediately after signing up; if you wait to upgrade it's $19.99 per month), you benefit from the "Platinum Bonus" program described above, in which you are able to send messages twice a week to 57 randomly selected Desktop Lightning members.
Recommendations (Details)
I'm neutral on the free version since it might prove frustrating for newbies trying to recruit downline members when they have little marketing experience to begin with. It could work for people who know or are willing to learn Internet marketing.
I highly recommend the "Platinum" version upgrade. The clincher for me was realizing that for $15.00 per month I could buy at the most maybe a 150 email leads (at 10 cents each) from a business opportunity lead vendor. But we know how email leads are these days--they're usually a waste of money because so many of the emails never reach an Inbox because of spam filters.
Alternatively, I could pay $15.00 per month for Desktop Lightning and send at least 456 messages per month (without having referred anyone!) direct to the desktops of "prequalified" prospects. By "prequalified" I'm referring to the fact that Desktop Lightning members already know they want a home business and they're doing something about it. Contrast that with a typical email lead who is "just curious."
One of the criticisms of list-building programs is that everyone is trying to sell--no one is interested in buying. But if you do it right (build trust, offer value, develop relationships) other h
We have all heard the old adage, "Never Assume," but, of course, we do it anyway. We run our lives on assumptions. When we drive to work we assume people on the other side of the road will stay there. We assume the paycheck will come on the expected day. We assume others will do their job or do what they say. We are always assuming. What "Never assume" really means is that we need to be aware of our assumptions and often, test them. This is of great importance to any organization that considers itself a learning organization.Some assumptions are purely our own, and others are shared. In organizations where customers are truly valued, it is assumed that their needs are seen as important. This assumption comes from a consistently held and communicated expectation from the leadership that customers are the primary focus. It comes from consistently addressing customer needs in a timely and effective manner. In this manner we want to build certain shared assumptions right into the mindset of our organization.Leaders often become frustrated with others when they don't perform to expectations. Our frustration comes from our assumption that the others "should" perform well. We move fro
Thus, not only will your messages reach your downline members, but they will also reach a random group of at least 57 other members. This "Platinum Bonus" significantly enhances the value of the upgraded version. I should note here that Desktop Lightning does not have an affiliate program. I want to mention this fact so that you know that I am not recommending the Platinum version because I can make money off it. I recommend the Platinum version because I believe you receive good value for your money.
Negatives (Details)
It takes awhile to build a list, whether it's using Desktop Lightning or other methods. Therefore, you have to approach building a list with a tool like Desktop Lightning as a long-term process. Some of the ads for Desktop Lightning refer to sending messages to thousands of people. The ads can make it sound like you'll be sending messages to thousands right away.
Unless you have a huge list of loyal subscribers that just ain't gonna happen!
Of course, if you approach the task as a marathon as opposed to a 100-meter dash then this doesn't have to be a problem. I simply don't want you to assume that a thousand-member downline from the get-go is the norm.
I was initially concerned that DesktopLightning would suffer from some of the same problems as other list-building programs. For example, in many instances the older the program, the less attractive it is to potential new members because they fear being inundated with emails from a large upline and they worry about their own ability to recruit new members.
Another problem with many downline builder programs is that the new member drop out rate is high, usually because new members become discouraged only being able to send emails to a handful of people. Sure, a few experienced marketers build a large downline quickly but the average person has to promote a list-builder for a few months to build a reasonably sized downline. Many new members become discouraged and quit before that happens.
Fortunately, Desktop Lightning has built in a couple of features that ameliorate these concerns.
First, they limit the number of messages any member receives to 14 per week. DesktopLightning explains the mathematics behind this limit in their Support section, if you are interested, but the main point is that even if you join Desktop Lightning a year or two after the initial release, you will not be inundated with messages.
Second, if you are a Platinum member (currently $14.99 per month if you purchase it immediately after signing up; if you wait to upgrade it's $19.99 per month), you benefit from the "Platinum Bonus" program described above, in which you are able to send messages twice a week to 57 randomly selected Desktop Lightning members.
Recommendations (Details)
I'm neutral on the free version since it might prove frustrating for newbies trying to recruit downline members when they have little marketing experience to begin with. It could work for people who know or are willing to learn Internet marketing.
I highly recommend the "Platinum" version upgrade. The clincher for me was realizing that for $15.00 per month I could buy at the most maybe a 150 email leads (at 10 cents each) from a business opportunity lead vendor. But we know how email leads are these days--they're usually a waste of money because so many of the emails never reach an Inbox because of spam filters.
Alternatively, I could pay $15.00 per month for Desktop Lightning and send at least 456 messages per month (without having referred anyone!) direct to the desktops of "prequalified" prospects. By "prequalified" I'm referring to the fact that Desktop Lightning members already know they want a home business and they're doing something about it. Contrast that with a typical email lead who is "just curious."
One of the criticisms of list-building programs is that everyone is trying to sell--no one is interested in buying. But if you do it right (build trust, offer value, develop relationships) other h
Let's be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints - email, phone calls, letters, blog posts, etc. It's inevitable; you can't keep all people happy all the time.Sometimes the complaint hurts. Sometimes it's personal. It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.So, what do you do?Here's my quick list:1. Listen. Let the person at the other end of complaint be heard. Often this is their need; they need to get the frustration they have heard by someone.2. Don't immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm and in charge or your emotions. This isn't easy.3. Listen Again. Separate what the person is complaining about from what they are now requesting. Handling the complaint and the request are two separate issues.4. Escalate if necessary. Your business should already have in place a customer complaint escalati
Another problem with many downline builder programs is that the new member drop out rate is high, usually because new members become discouraged only being able to send emails to a handful of people. Sure, a few experienced marketers build a large downline quickly but the average person has to promote a list-builder for a few months to build a reasonably sized downline. Many new members become discouraged and quit before that happens.
Fortunately, Desktop Lightning has built in a couple of features that ameliorate these concerns.
First, they limit the number of messages any member receives to 14 per week. DesktopLightning explains the mathematics behind this limit in their Support section, if you are interested, but the main point is that even if you join Desktop Lightning a year or two after the initial release, you will not be inundated with messages.
Second, if you are a Platinum member (currently $14.99 per month if you purchase it immediately after signing up; if you wait to upgrade it's $19.99 per month), you benefit from the "Platinum Bonus" program described above, in which you are able to send messages twice a week to 57 randomly selected Desktop Lightning members.
Recommendations (Details)
I'm neutral on the free version since it might prove frustrating for newbies trying to recruit downline members when they have little marketing experience to begin with. It could work for people who know or are willing to learn Internet marketing.
I highly recommend the "Platinum" version upgrade. The clincher for me was realizing that for $15.00 per month I could buy at the most maybe a 150 email leads (at 10 cents each) from a business opportunity lead vendor. But we know how email leads are these days--they're usually a waste of money because so many of the emails never reach an Inbox because of spam filters.
Alternatively, I could pay $15.00 per month for Desktop Lightning and send at least 456 messages per month (without having referred anyone!) direct to the desktops of "prequalified" prospects. By "prequalified" I'm referring to the fact that Desktop Lightning members already know they want a home business and they're doing something about it. Contrast that with a typical email lead who is "just curious."
One of the criticisms of list-building programs is that everyone is trying to sell--no one is interested in buying. But if you do it right (build trust, offer value, develop relationships) other h
As you are reading this sales article, read very carefully. Because I wouldn't want you to think of a pig right now. No, do not think of a fat, brown, smelly pig right this moment. What are you doing? Do you have a picture of a smelly, fat, brown pig in your head right now? I thought I just told you not to do that. What are you doing then? The mind can only process positive statements directly. In order to process a negative statement, one must first create a positive representation of the negative statement in the mind. To *not* think of a pig, you first had to see a fat, brown, smelly pig. Only then could you attempt to tell yourself not to think about it. Gee, by now though you've already thought of the pig, so what good is it to tell you not to? So how does this relate to sales and persuasion? Let's think for a moment. Have you ever said something to a prospect like this: "Don't worry about the strength of our widgets. I assure you we have the strongest widgets in the industry"? You just told the prospect that there is reason to be concerned about the strength of your widgets! This statement either planted the suggestion that there is reason to be concerned about the strengt
Recommendations (Details)
I'm neutral on the free version since it might prove frustrating for newbies trying to recruit downline members when they have little marketing experience to begin with. It could work for people who know or are willing to learn Internet marketing.
I highly recommend the "Platinum" version upgrade. The clincher for me was realizing that for $15.00 per month I could buy at the most maybe a 150 email leads (at 10 cents each) from a business opportunity lead vendor. But we know how email leads are these days--they're usually a waste of money because so many of the emails never reach an Inbox because of spam filters.
Alternatively, I could pay $15.00 per month for Desktop Lightning and send at least 456 messages per month (without having referred anyone!) direct to the desktops of "prequalified" prospects. By "prequalified" I'm referring to the fact that Desktop Lightning members already know they want a home business and they're doing something about it. Contrast that with a typical email lead who is "just curious."
One of the criticisms of list-building programs is that everyone is trying to sell--no one is interested in buying. But if you do it right (build trust, offer value, develop relationships) other home business entrepreneurs can be your best customers, distributors, or business partners.
Think about your own businesses: Did you learn about your opportunity, products, or services from another affiliate or network marketer? I bet the answer is "yes" for at least some of the products or services you promote.
If you are able to promote Desktop Lightning to a mailing list or via advertising and you are patient and persistent about it, it could prove to be a great way to build a targeted list of home-based business entrepreneurs with whom you communicate much easier than if you had to rely on email.
Who should not purchase Desktop Lightning?
If you don't already have an ezine or blog or web site and you know very little about Internet marketing such that even free advertising on traffic exchanges is something you're hesitant to do, then you'll probably want to hold off on Desktop Lightning.
You can use Desktop Lightning for free but I don't recommend it, mainly because you miss out on the "Platinum Bonus" feature, wherein you can send messages to 57 randomly selected members twice a week.
Purchasing Tip
If you decide to sign up for Desktop Lightning, immediately after entering your information--you register for the free program first--you will see a page with a one-time offer to lock in a discounted price ($14.99 per month) for the Platinum version.
Unlike a lot of "one-time offers" which seem to last forever, the publishers of DesktopLightning are actually serious about this offer. If you close that page and go back even minutes later wanting to upgrade, the price will have gone up to $19.99 per month.
Copyright Information
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