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Other Added - How One Simple Question Can Be Worth Millions
You spent time combing through hundreds of resumes. You selected the three best candidates and had a team of people interview them. After collecting their opinions and performing background checks and references, the employee started. One month late
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer.
In the previous article, we discussed how blogs can help you generate traffic for your main website. But what if you don’t have another site? Or what if you want your blog to be your main website, the exclusive carrier of your moneymaking ventures?There is a question all successful marketers must ask themselves, if they want to be rich and successful.
These five simple words can make the difference between rip roaring success and miserable failure.
That question is: "What am I really selling?".
Don't put another pixel on your web site, until you've really figured out the answer. And, to show you how powerful this concept is, think about this.
A century ago, the railroads dominated mass travel, but, today, the jet plane is king. Yet how many railroad companies diversified into the airline business? Exactly!
Why is that? Because they didn't ask the question: "What are we really selling?". If they had lifted their eyes to the far horizon, they would have realized they were not just selling railroads -- they were selling mass transport.
Had they had this vision, their business would now encompass boats and planes as well as trains.
In the automobile industry, Henry Ford's famous slogan: "You can have any color, as long as it's black", gave him an early stranglehold on car sales. You see, Henry F had asked the right question: "What am I really selling?" and came up with a pretty good answer: "transportation".
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer. T
Investors, like the rest of us, have different tastes. One investor may love a concept and/or business plan while the next may hate both. It is important to understand this as business plans are working documents and are always undergoing iterations. another pixel on your web site, until you've really figured out the answer. And, to show you how powerful this concept is, think about this.
A century ago, the railroads dominated mass travel, but, today, the jet plane is king. Yet how many railroad companies diversified into the airline business? Exactly!
Why is that? Because they didn't ask the question: "What are we really selling?". If they had lifted their eyes to the far horizon, they would have realized they were not just selling railroads -- they were selling mass transport.
Had they had this vision, their business would now encompass boats and planes as well as trains.
In the automobile industry, Henry Ford's famous slogan: "You can have any color, as long as it's black", gave him an early stranglehold on car sales. You see, Henry F had asked the right question: "What am I really selling?" and came up with a pretty good answer: "transportation".
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer.
If you love the great outdoors more than anything then a job with the USDA Forest Service as a tour guide. It is not easy to get these jobs as they are so highly sought after and yet for someone who loves such things it is considered a dream job and fo
Why is that? Because they didn't ask the question: "What are we really selling?". If they had lifted their eyes to the far horizon, they would have realized they were not just selling railroads -- they were selling mass transport.
Had they had this vision, their business would now encompass boats and planes as well as trains.
In the automobile industry, Henry Ford's famous slogan: "You can have any color, as long as it's black", gave him an early stranglehold on car sales. You see, Henry F had asked the right question: "What am I really selling?" and came up with a pretty good answer: "transportation".
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer.
As an online bookseller, I have personally received some obnoxious emails from customers that have purchased used books from me in the past few years. Fortunately, there were few of them, and their numbers were dwarfed by the absolutely thoughtful ema
In the automobile industry, Henry Ford's famous slogan: "You can have any color, as long as it's black", gave him an early stranglehold on car sales. You see, Henry F had asked the right question: "What am I really selling?" and came up with a pretty good answer: "transportation".
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer.
With the ever increasing number of web sites on the World Wide Web, the competition amongst the web sites is on a rise. It has become very important for all the web sites today to stand out of the crowd. Those websites which do not pay due attention to
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer. They decided they were really selling "prestige" and found many people, who wanted to be different to their friends, were willing to pay more for the kudos of owning a car more stylish than the basic Ford. This allowed them to compete successfully with Ford by identifying a different market. Cars may be made by robots, today, but these two concepts still drive the car market.
So what are you really selling?
Copyright 2006 Paul Hooper-Kelly and http://www.InternetMarketingMagician.com
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