The three ways to getting traffic to your web site are:

• Buy it.
• Steal it.
• Attract it.

There are no other ways of doing it, so let's look at the pros and cons for each.

BUY IT. This generally means advertising with contextual advertising, such as Google AdWords, but can also be paid advertising on web sites and in ezines.

The advantages are:

• You can be up and running very quickly.
• With the right keywords, you can be sure your ad is in front of a targeted audience.

The disadvantages are:

• You pay for clicks, even if they never convert to sales.
• The expense can rapidly eat into your profits.
• Short lived effect, which requires constant replenishment of advertising budget to keep up the momentum.
• Considerable skill required to balance good keywords against cost, keep within your budget and make sure you convert enough customers to give a profit after advertising and other costs.
• Low conversion rates compared with other methods.
• You pay for clicks by people who might just be tire kickers -- not targeted, qualified leads.
• You can be at the mercy of a "Google slap", if they disapprove of your ad, keyword or landing page.
• No enhancement of your search engine rankings.

STEAL TRAFFIC. This generally means doing a joint venture with the owner of a subscriber list.

The Advantages are:

• Once it's set up, you can get some great results very quickly, provided you have a JV partner with a good, relevant and responsive list.
• Provided you have chosen your JV partner carefully, their list should provide targeted, qualified names.
• The introductory nature of the marketing implies trust in you and your product, which makes the conversion rate higher than paid advertising.
• There is no up-front money risk, as you only pay for actual sales.

The disadvantages are:

• It can be very time consuming and disheatening to set up a deal, because the top people with the best lists are inundated with JV offers and likely won't even reply. And the ones that do reply are likely to be those with poor quality or small lists.
• In order to interest the jv partner, you have to offer them at least 50% of your sale price.
• Short lived effect and then you have to start over and set up another deal with another partner.
• No enhancement of your search engine rankings.

ATTRACT TRAFFIC. This involves posting original articles, either written by you or your tame ghost writer, on various sites throughout the internet.

The Advantages are:

• The effects can be almost immediate.
• It can cost from zero (if you write it) to just a few dollars (if ghost written) for an article you can post on up to 100 web sites.
• It's viral, because there are thousands of web sites and ezine publishers, hungry for content, who may pick up your article and post it on their site, giving you further free exposure and also their implied approval.
• Your article (and your resource box) act as a full page advertisements for you and your web site, yet are totally free.
• Long lasting effect, which can run for a year or more.
• Accumulative. Posting articles on a regular basis will have a snowball effect, constantly increasing traffic levels.
• As a published author, you will be perceived as an expert on the subject. This builds trust and trust pays off in increased response rates.
• Visitors arrive at your web site already knowing something a
  Your Business Plan Will Become Your Partner
  Are you planning to start a new business? Or are you considering expanding your current business and require a bank loan or investment from outsiders?If you are going to look for an investment of capital it is quite likely that you will be required to have a business plan. If you are starting a business, despite the work involved, a business plan can prepare you for the obstacles ahead and help ensure your success.A business plan is something that many small businesses fail to create, however, many business owners are adamant that having a written business plan is one of the keys to their present success. Creating a business plan forces you to contemplate possible obstacles to your business and prepares you to find solutions that will help you to overcome them.To find
  ntages are:
  • You pay for clicks, even if they never convert to sales.
  • The expense can rapidly eat into your profits.
  • Short lived effect, which requires constant replenishment of advertising budget to keep up the momentum.
  • Considerable skill required to balance good keywords against cost, keep within your budget and make sure you convert enough customers to give a profit after advertising and other costs.
  • Low conversion rates compared with other methods.
  • You pay for clicks by people who might just be tire kickers -- not targeted, qualified leads.
  • You can be at the mercy of a "Google slap", if they disapprove of your ad, keyword or landing page.
  • No enhancement of your search engine rankings.

  STEAL TRAFFIC. This generally means doing a joint venture with the owner of a subscriber list.
  

  The Advantages are:
  

  • Once it's set up, you can get some great results very quickly, provided you have a JV partner with a good, relevant and responsive list.
  • Provided you have chosen your JV partner carefully, their list should provide targeted, qualified names.
  • The introductory nature of the marketing implies trust in you and your product, which makes the conversion rate higher than paid advertising.
  • There is no up-front money risk, as you only pay for actual sales.

  The disadvantages are:
  

  • It can be very time consuming and disheatening to set up a deal, because the top people with the best lists are inundated with JV offers and likely won't even reply. And the ones that do reply are likely to be those with poor quality or small lists.
  • In order to interest the jv partner, you have to offer them at least 50% of your sale price.
  • Short lived effect and then you have to start over and set up another deal with another partner.
  • No enhancement of your search engine rankings.

  ATTRACT TRAFFIC. This involves posting original articles, either written by you or your tame ghost writer, on various sites throughout the internet.
  

  The Advantages are:
  

  • The effects can be almost immediate.
  • It can cost from zero (if you write it) to just a few dollars (if ghost written) for an article you can post on up to 100 web sites.
  • It's viral, because there are thousands of web sites and ezine publishers, hungry for content, who may pick up your article and post it on their site, giving you further free exposure and also their implied approval.
  • Your article (and your resource box) act as a full page advertisements for you and your web site, yet are totally free.
  • Long lasting effect, which can run for a year or more.
  • Accumulative. Posting articles on a regular basis will have a snowball effect, constantly increasing traffic levels.
  • As a published author, you will be perceived as an expert on the subject. This builds trust and trust pays off in increased response rates.
  • Visitors arrive at your web site already knowing something
    Internet Paid Surveys Scams and Gems
    Internet paid surveys is an interesting way to make money online. But the whole process to start earning consistent income and finding good paying surveys is an intriguing process fraught with disappointments and rewarding surprises. On one hand, you will come across scams that pay you nothing for all the hard work and time, while the gems reward you with great payouts. In the midst of all this, it is crucial to learn how to differentiate between the two in order to make some serious income from internet paid surveys.Typically, a market survey company is the one that handles all the surveying of survey takers for their clients, the product and services companies. There are many established big names like Global Test Market which offers internet paid surveys. But it does not always

  STEAL TRAFFIC. This generally means doing a joint venture with the owner of a subscriber list.
  

  The Advantages are:
  

  • Once it's set up, you can get some great results very quickly, provided you have a JV partner with a good, relevant and responsive list.
  • Provided you have chosen your JV partner carefully, their list should provide targeted, qualified names.
  • The introductory nature of the marketing implies trust in you and your product, which makes the conversion rate higher than paid advertising.
  • There is no up-front money risk, as you only pay for actual sales.

  The disadvantages are:
  

  • It can be very time consuming and disheatening to set up a deal, because the top people with the best lists are inundated with JV offers and likely won't even reply. And the ones that do reply are likely to be those with poor quality or small lists.
  • In order to interest the jv partner, you have to offer them at least 50% of your sale price.
  • Short lived effect and then you have to start over and set up another deal with another partner.
  • No enhancement of your search engine rankings.

  ATTRACT TRAFFIC. This involves posting original articles, either written by you or your tame ghost writer, on various sites throughout the internet.
  

  The Advantages are:
  

  • The effects can be almost immediate.
  • It can cost from zero (if you write it) to just a few dollars (if ghost written) for an article you can post on up to 100 web sites.
  • It's viral, because there are thousands of web sites and ezine publishers, hungry for content, who may pick up your article and post it on their site, giving you further free exposure and also their implied approval.
  • Your article (and your resource box) act as a full page advertisements for you and your web site, yet are totally free.
  • Long lasting effect, which can run for a year or more.
  • Accumulative. Posting articles on a regular basis will have a snowball effect, constantly increasing traffic levels.
  • As a published author, you will be perceived as an expert on the subject. This builds trust and trust pays off in increased response rates.
  • Visitors arrive at your web site already knowing something
    Public Relations for Universities
    Community Goodwill must be maintained thru proactive public relations programs in the cities and towns where Universities are located. Due to this reason it makes sense for Universities to participate in Neighborhood Mobile Watch Programs. Why you ask? Well simple really consider these points;UNIVERSITIES: Universities have their own campus police, as well as their own set of problems. They are well aware of what happens on campus and are willing to participate to mitigate any negative PR that may have occurred in the past at their school. It shows they are doing something very proactive and also helps nearby residence feel safer. Universities should welcome this program and even wish to modify it to fit their needs on campus. Great, let them, it is about working together, not who
    t lists are inundated with JV offers and likely won't even reply. And the ones that do reply are likely to be those with poor quality or small lists.
  • In order to interest the jv partner, you have to offer them at least 50% of your sale price.
  • Short lived effect and then you have to start over and set up another deal with another partner.
  • No enhancement of your search engine rankings.

  ATTRACT TRAFFIC. This involves posting original articles, either written by you or your tame ghost writer, on various sites throughout the internet.
  

  The Advantages are:
  

  • The effects can be almost immediate.
  • It can cost from zero (if you write it) to just a few dollars (if ghost written) for an article you can post on up to 100 web sites.
  • It's viral, because there are thousands of web sites and ezine publishers, hungry for content, who may pick up your article and post it on their site, giving you further free exposure and also their implied approval.
  • Your article (and your resource box) act as a full page advertisements for you and your web site, yet are totally free.
  • Long lasting effect, which can run for a year or more.
  • Accumulative. Posting articles on a regular basis will have a snowball effect, constantly increasing traffic levels.
  • As a published author, you will be perceived as an expert on the subject. This builds trust and trust pays off in increased response rates.
  • Visitors arrive at your web site already knowing something
    3 Ways To Earn Money With Free Internet Marketing
    There are many ways to use free internet marketing to make money.The problem is, there are also many ways that simply do not work.Let's take a look at the best ways to make money with free internet marketing.Way #1 - Using a blog.Blogging is very popular and if used properly can be a great way to make money.The easiest way to achieve this is by writing reviews on products in a particular subject.You can write up reviews on just about any type of product but the best products are information style ebooks, report, seminars, etc.And the best part about this is, you don't need to have your own product.You can find many different types of products at clickbank.comBasically you can become a reseller.You then make mon
    t on up to 100 web sites.
  • It's viral, because there are thousands of web sites and ezine publishers, hungry for content, who may pick up your article and post it on their site, giving you further free exposure and also their implied approval.
  • Your article (and your resource box) act as a full page advertisements for you and your web site, yet are totally free.
  • Long lasting effect, which can run for a year or more.
  • Accumulative. Posting articles on a regular basis will have a snowball effect, constantly increasing traffic levels.
  • As a published author, you will be perceived as an expert on the subject. This builds trust and trust pays off in increased response rates.
  • Visitors arrive at your web site already knowing something about you and respond accordingly with the highest conversion ratios of all three methods. Some experts put this as high as 7-10 times better than paid advertising. In my own personal experience, it's around 3.5 times better.
  • With the increased emphasis now on web site content, more and more web sites are eager to post your articles.
  • Each article can give you a valuable one way link from up to 100 sites where your articles are posted. This will greatly enhance your search engine rankings for no extra effort.
  • Your name becomes your "brand". And if you think that branding doesn't matter, look at what branding has done for Donald Trump. Because the Trump brand is so famous, the name "Trump" linked to a real estate development will generate faster, higher value sales, even without Mr T's direct involvement. He just gets a nice royalty for the use of his brand name and all for no extra effort!

  The Disadvantage is:
  

  • It takes some time, but not as long -- or as frustrating -- as tweaking your ads to get a lower bid price or tweaking your website to get a better search engine position.

  If I had to distill the many advantages of article marketing into just three outstanding factors, I would say:
  

  • The very low or zero cost.
  • The massive response created, when the article is framed correctly.
  • The highly responsive nature of the traffic, because people respond better when they know and trust the person they are dealing with and articles engender far more trust than paid advertising and even more trust than joint ventures.

  Bearing this in mind, it comes as no surprise article marketing stands out as the clear winner and is the favored method used by some of the biggest names on the internet, including Yanik Silver, Jim Edwards, Steven Pierce, Kevin Bidwell, Michael Cheney and little old me! I've added my own tweaks to this tried and tested method, drawn from my forty year marketing career. You can find out more about this amazing method by grabbing the first few chapters of my new book, detailed below.
  

  Copyright Paul Hooper-Kelly and www. InternetMarketingMagician.com