ut out a set of Television Commercials nationwide to target African American Drinkers of Miller Beer. Unfortunately they killed the Northern Idaho Distributor. You see in Northern IBeer Companies live or die on their advertising and they know it too. Just look at the NASCAR Sponsorships, Super Bowl TV Ads and all the Super Market Displays these days. Of course even a rock solid team of marketing executives screw up once in a while. It was recently noted and we are reminded of a time when Coors made the ultimate boo boo in translation and this has been kept alive by Bloggers, Advertising Text Books and Internet Forums to this day;

Coors put its slogan, "Turn it loose," into Spanish where it was read as "Suffer from diarrhea."

Well you can certainly imagine this major screw up. Yet there is another notable screw here in the United States in Idaho where some New York Advertising Agency put out a set of Television Commercials nationwide to target African American Drinkers of Miller Beer. Unfortunately they killed the Northern Idaho Distributor. You see in Northern I

even a rock solid team of marketing executives screw up once in a while. It was recently noted and we are reminded of a time when Coors made the ultimate boo boo in translation and this has been kept alive by Bloggers, Advertising Text Books and Internet Forums to this day;

Coors put its slogan, "Turn it loose," into Spanish where it was read as "Suffer from diarrhea."

Well you can certainly imagine this major screw up. Yet there is another notable screw here in the United States in Idaho where some New York Advertising Agency put out a set of Television Commercials nationwide to target African American Drinkers of Miller Beer. Unfortunately they killed the Northern Idaho Distributor. You see in Northern I

his has been kept alive by Bloggers, Advertising Text Books and Internet Forums to this day;

Coors put its slogan, "Turn it loose," into Spanish where it was read as "Suffer from diarrhea."

Well you can certainly imagine this major screw up. Yet there is another notable screw here in the United States in Idaho where some New York Advertising Agency put out a set of Television Commercials nationwide to target African American Drinkers of Miller Beer. Unfortunately they killed the Northern Idaho Distributor. You see in Northern I

om diarrhea."

Well you can certainly imagine this major screw up. Yet there is another notable screw here in the United States in Idaho where some New York Advertising Agency put out a set of Television Commercials nationwide to target African American Drinkers of Miller Beer. Unfortunately they killed the Northern Idaho Distributor. You see in Northern I

ut out a set of Television Commercials nationwide to target African American Drinkers of Miller Beer. Unfortunately they killed the Northern Idaho Distributor. You see in Northern Idaho that is the KKK and Nazi Groups up there and in Coure D Alene, ID for instance there were only 2 black people in the city and they were from Jamaica and this was all the way up until 1995. All too often large companies severely screw up their advertising campaigns - and Beer Companies are no exception. So, consider all this in 2006.