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Other Added - The Adventures of Wolley Segap-Drive Me Crazy
Advertising is an ongoing process that is designed for sustainable results over time. However, when your ad contains a coupon, a special time-limited offer or other inducement to act immediately, you can get measurable results almost at once - provided your offer, timing and media selection were right and you had already established a rapport wit
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also h
It all started with Jane Fonda. She started an industry with a simple video tape that included a 30 minute beginners program followed by a 60 minute full workout. For Jane it formed the nucleus of an empire that included books, audio recordings and fitness salons that are still in existence today. More importantly, capitalizing on Jane’s success, her workout
Sure I had tried the phone book. But none of the ads touting, “Fast Service,”or “Trained Technicians,” or “Affordable Costs,”did anything but leave me with a large empty feeling in the pit of my stomach. No, I was pretty much on my own.
That is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow book-shaped character on skinny legs. He explained that he had an ad that he thought might help. I had nothing to lose, so I glanced over at the page. The headline declared, “Classic Car Experts and Troubleshooters – Mobile Service.” I was taken aback. It was almost too perfect. I reached for my phone and immediately called the number. They would be there in the morning, they told me. Problem solved. I turned to thank the guy, but he had disappeared. All that remained was a business card that stated, “Wolley Segap to the rescue.” The end… or is it?
This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-up call. I’ve witnessed many companies that thought they had an ad that worked, while, in reality, it had a flawed headline, lousy copy, or pathetic artwork. How do I know?
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also ha
Capital One and Chase are two big-time credit lenders. These companies offer a multitude of different cards, and in this article we will compare credit cards between the two companies and see where their rates vary. Since most all credit cards are different, we compared the two banks’ platinum cards, to see how they stacked up to each other.The Chase P
Sure I had tried the phone book. But none of the ads touting, “Fast Service,”or “Trained Technicians,” or “Affordable Costs,”did anything but leave me with a large empty feeling in the pit of my stomach. No, I was pretty much on my own.
That is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow book-shaped character on skinny legs. He explained that he had an ad that he thought might help. I had nothing to lose, so I glanced over at the page. The headline declared, “Classic Car Experts and Troubleshooters – Mobile Service.” I was taken aback. It was almost too perfect. I reached for my phone and immediately called the number. They would be there in the morning, they told me. Problem solved. I turned to thank the guy, but he had disappeared. All that remained was a business card that stated, “Wolley Segap to the rescue.” The end… or is it?
This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-up call. I’ve witnessed many companies that thought they had an ad that worked, while, in reality, it had a flawed headline, lousy copy, or pathetic artwork. How do I know?
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also h
If purchasing a laser cutting machine is too costly for you, seeking the help of laser cutting service providers is your best option. Laser cutting service providers make use of high precision, high-speed and high power laser cutting machines to cut wide variety of materials including metal, plastic, rubber, wood, stone, glass and other composite materials.he pit of my stomach. No, I was pretty much on my own.
That is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow book-shaped character on skinny legs. He explained that he had an ad that he thought might help. I had nothing to lose, so I glanced over at the page. The headline declared, “Classic Car Experts and Troubleshooters – Mobile Service.” I was taken aback. It was almost too perfect. I reached for my phone and immediately called the number. They would be there in the morning, they told me. Problem solved. I turned to thank the guy, but he had disappeared. All that remained was a business card that stated, “Wolley Segap to the rescue.” The end… or is it?
This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-up call. I’ve witnessed many companies that thought they had an ad that worked, while, in reality, it had a flawed headline, lousy copy, or pathetic artwork. How do I know?
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also h
Typically, doing a tradeshow isn't an inexpensive proposition. There's a great deal of investment of money in your setup and materials, as well as the time you and your employees invest in staffing the booth. If you're working solo, you're doing the bulk of the preparation and staffing alone, which adds to the anxiety and tension.My recent tradeshow
This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-up call. I’ve witnessed many companies that thought they had an ad that worked, while, in reality, it had a flawed headline, lousy copy, or pathetic artwork. How do I know?
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also h
You can construct an almost infinite variety of calculators right within your MS EXCEL spreadsheet application.Here is how you can construct your own 10-year compounding interest financial calculator that would help you to see, for example, how much your $100 will grow at x percent of interest a year, on a year by year basis.1) Launch a c
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.
So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money. Then, hopefully, you wont’ really need Wolley Segap coming to the rescue after all.
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