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Other Added - Time to Kick Some Marketing Butt
A middle-class family in suburban Atlanta recently woke to discover thieves had ransacked their home and taken nearly everything.Who were the culprits?Two men that were employed with a cleaning company who had been in the house less than a week prior. It was later determined that these men, who worked for a prestigious and reputable cleaning company had colorful criminal backgrounds of robbery and theft. The two men we
Board presentations in many ways are no different to presentations to other audiences and groups. In board presentations you still need to: have completed a thorough stakeholders exercise and know as much as you can about the members of the board and their attitudes;know your subject; know what you want the board to say ‘Yes!’ to;find some key ‘values’ or ‘emotions’ on which to hang your presentat
Or, why Borat isn’t your target market...
Why is it that some direct marketers – particularly those who rely on their marketing efforts to pay their bills, pay their employees, put their kids through college, fund their retirement, fund their stock market losses, pay for Caribbean cruises, second homes, adulterous affairs, gambling predilections and all other foibles and vices – choose to employ headlines that read like this very sentence you’re reading right now?
Oh come on... you know the kind. They’re long, excruciating long – 40, 50, 60 word diatribes, whose only purpose is to pull the mesmeri
There are more promotional products out there than you can shake a stick at so how do you choose the one thats right for you?The key is to find a product that, whilst leaving a lasting impression, fits harmoniously with your company’s profile – should you go for quirky and fun or conservative and practical. Many companies find the plethora of products available daunting to say the least and turn to standard promotional fare t
Oh come on... you know the kind. They’re long, excruciating long – 40, 50, 60 word diatribes, whose only purpose is to pull the mesmer
The concept of business mailing list has opened up business opportunities especially for people who work at home. The opportunities are mainly based on the Multi-Level Marketing (MLM) concept, which is yielding the people involved rich earnings.Mailing postcards and brochures is one of the oldest opportunities for people to work from home. The database system tracks the individual's company code and every sale generated by hi
Oh come on... you know the kind. They’re long, excruciating long – 40, 50, 60 word diatribes, whose only purpose is to pull the mesmer
It seems obvious - use measurements of performance to manage and guide your business. Yet an entire discipline in business thinking has developed in recent years dedicated to this notion.Business Performance Management (BPM) is not a methodology for managing, but rather a mechanism for recording business processes and business metrics and linking the information together to form a single consistent picture of how the business
Oh come on... you know the kind. They’re long, excruciating long – 40, 50, 60 word diatribes, whose only purpose is to pull the mesmer
Trade show giveaways are hot marketing tools. They can enhance your company's branding and image, create a positive and memorable association with your company or products, and even help you build a list of qualified leads. But not all tradeshow give away ideas are effective. Quality giveaways with value to the recipient create positive impressions about your brand, where cheap, thoughtless items do the opposite.Tradeshow fre
Well, listen up, if you like putting the entire script of Days of Our Lives in a headline, I’ve got news for you...
That poor slob you’re yelling down to from on high is your client – and he’s paying for all that you do in your life – so start treating him/her with a truck-load more respect.
Stop acting like an insecure, uneducated copywriter/marketer/felon without an honest or creative thought in your head. Do a little homework. Find out what wor
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