1. Protecting Affiliates From Casual Thievery. A lot of affiliate links — especially ClickBank links — are easily decoded by individuals who are interested in buying a product but don't want to reward the affiliate for referring them to that product. A bit of cut-and-paste is all it takes to change a naked affiliate link so that the original referrer doesn't get credit for the sale. With a cloaked link it takes a lot more work on the part of the "affiliate thief".
2. Hiding the Affiliate Link's True Nature. Most people know that online marketers get something back from vendors for promoting specific products. But they pretend not to notice it and they'd rather not see the affiliate be blatant about it. And for those who don't realize that the affiliate gets a cut of the sale, why point it out to them with a very-obviously affiliate link?
3. Creating Human-Friendly, Clickable Links. Affiliate links tend to be ugly. So ugly they look like they were designed by and for computers, not humans. Which is actually the case, since a computer has to be able to track the affiliate who referred the sale, and the easiest way to do that is to use a computer-generated link. Even ClickBank links, which don't look as bad as many affiliate links, aren't that appealing. A cloaked link, on the other hand, is hand-crafted by a human to by appealing and unassuming. Which makes it more likely to be clicked.
4. The Sound of Business -Part IV
   Steps to Creating Your Sonic Personality©1. List all the human attributes inherent in your business personality. An accounting firm may want to project stability, reliability, and a conventional outlook - think the avuncular voice of Walter Cronkite. An advertising agency might want to deliver a hip, cutting edge, in your face creative personality - think the edgy deli
   hat product. A bit of cut-and-paste is all it takes to change a naked affiliate link so that the original referrer doesn't get credit for the sale. With a cloaked link it takes a lot more work on the part of the "affiliate thief".
5. Hiding the Affiliate Link's True Nature. Most people know that online marketers get something back from vendors for promoting specific products. But they pretend not to notice it and they'd rather not see the affiliate be blatant about it. And for those who don't realize that the affiliate gets a cut of the sale, why point it out to them with a very-obviously affiliate link?
6. Creating Human-Friendly, Clickable Links. Affiliate links tend to be ugly. So ugly they look like they were designed by and for computers, not humans. Which is actually the case, since a computer has to be able to track the affiliate who referred the sale, and the easiest way to do that is to use a computer-generated link. Even ClickBank links, which don't look as bad as many affiliate links, aren't that appealing. A cloaked link, on the other hand, is hand-crafted by a human to by appealing and unassuming. Which makes it more likely to be clicked.
7. What Should Your Customer Service Training Cost in Terms of Money, Time and Results?
   Customer service is a key business strategy to increase sales. With loyal customers providing ongoing revenue and the source for most referrals, keeping these customers dazzled with exceptional customer service is a daily challenge. Customer service training then becomes a business strategy.When considering customer service training, each business owner or executive needs to r
   retend not to notice it and they'd rather not see the affiliate be blatant about it. And for those who don't realize that the affiliate gets a cut of the sale, why point it out to them with a very-obviously affiliate link?
8. Creating Human-Friendly, Clickable Links. Affiliate links tend to be ugly. So ugly they look like they were designed by and for computers, not humans. Which is actually the case, since a computer has to be able to track the affiliate who referred the sale, and the easiest way to do that is to use a computer-generated link. Even ClickBank links, which don't look as bad as many affiliate links, aren't that appealing. A cloaked link, on the other hand, is hand-crafted by a human to by appealing and unassuming. Which makes it more likely to be clicked.
9. Combining BPM And Strategic Technology Planning
   Business Performance Management abbreviated BPM and commonly overlapped with enterprise resource planning or strategic planning has and ought to be directly linked with strategic technology planning.All levels of planning and strategy making and implementation decisions move in closed coordination with the overall business objective as followed by BPM. BPM covers various manag
   tually the case, since a computer has to be able to track the affiliate who referred the sale, and the easiest way to do that is to use a computer-generated link. Even ClickBank links, which don't look as bad as many affiliate links, aren't that appealing. A cloaked link, on the other hand, is hand-crafted by a human to by appealing and unassuming. Which makes it more likely to be clicked.
10. Shortening Long Affiliate Links. Besides being ugly, many affiliate links are simply too long. When pasted in an email message, these links often end up wrapping across two or more lines and the end result is often unclickable — making it that much harder to generate any kind of sales from the link. Cloaked links are usually very short.
11. Handling Affiliate Link Changes. Although it's rare, sometimes the product vendor switches the affiliate network or else makes changes to the format of the product's affiliate links. By cloaking the product link, the affiliate has to change just one link in order to use the correct format.

As you can see, these are all good reasons to cloak your links, and there's nothing deceptive about the practice. You just want to make sure that you're being properly credited for the traffic you're sending to the vendor's site. And that makes perfect business sense.