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Other Added - How To Brief A Graphic Designer So Your Project Stays On Budget
If you have a public company, or are anticipating taking your company public, the subject of stock support, often ignored, should be a critical part of your corporate planning.It is the foundation for the success of your stock values. This is how you will ensure that your share price is at its highest possible level at the time a buyout or merger offer is made for your company.Growing Your BusinessPrivate companies go public
8. How will your target market receive the designed item? e.g. in the post, from a brochure stand, via the web
9. What are the print requirements? (Number of copies, colours, size)
10. Do you need the graphic designer to co-ordinate pre-press and printing?
11. How much project management (meetings / updates etc) will the job involve?
12. Who will the designer be dealing with on a day-to-day basis?
13. How many people will be involved in final approval of the project? (These people need to be involved from the very beginning if possible so they don’t put their two bob’s worth in when the project is nearly completed.)
14. What is the bud
When a product is first launched into a market a firm will have to decide what price to charge.Penetration pricing This strategy uses a very low price to enter the market and gain market share. It makes sense if there are cost advantages to producing on a large scale. It can also be beneficial if the market is price sensitive, so that a lower price generates significantly higher sales.Price skimming This strategy uses a high price to enter the mar
But it is amazing the number of people who don’t apply this same logic to business. Say, for instance, when they use a graphic design firm. A lot of people begin working with a designer with only a vague brief, then make important decisions on the fly, or even change their minds halfway through.
When you consider that graphic design fees are usually based on the number of hours and concepts required, it's hardly surprising that this slapdash approach can end up blowing your budget by hundreds or even thousands of dollars.
A stitch in time saves nine:
The following checklist can be used as a guide in preparing a brief for a graphic design project. By briefing the designer correctly you will have clarified your own thinking about the project and will in return receive an accurate estimate of costs. All suggested topics in the briefing checklist are considered relevant, although not all will be necessary depending on the type of project.
Graphic Design briefing Checklist
Strategy
1. Who is the target audience?
2. What do you want people to do / feel when they receive the item? (This gives the graphic designer an idea of the overall tone you want.)
3. What key message do you want this project to deliver? e.g. “my company is friendly and funky”
4. Do you have printed samples that give the kind of impression you are after? (This is not for the graphic designer to copy, but a way to clarify language i.e. when you say the word “funky” it will conjure up a different image in your mind than it will in the designer’s mind.)
5. How does this product / service benefit the customer? (what’s in it for me?)
6. Have you done similar things in the past? Have they succeeded or failed? Why do you think that is?
7. How will you measure the success of the project?
Practicalities
1. What exactly are you getting designed right now? e.g. number of pages, format etc.
2. What information needs to be included in this project? (words/ logos/ images/ photographs etc) Are these things ready to go?
3. Is this item to fit within an existing style? If so, do you have samples of the existing style?
4. Do you need a new style created? If so, what other applications will the style apply to?
5. Are there any other branding requirements the graphic designer needs to consider? (colour schemes, logo usage, typefaces, paper stock etc.)
6. What are the deadlines on this project?
7. Do you need the graphic designer to co-ordinate production of artwork (illustration/ photography) or copywriting. If yes, give details.
8. How will your target market receive the designed item? e.g. in the post, from a brochure stand, via the web
9. What are the print requirements? (Number of copies, colours, size)
10. Do you need the graphic designer to co-ordinate pre-press and printing?
11. How much project management (meetings / updates etc) will the job involve?
12. Who will the designer be dealing with on a day-to-day basis?
13. How many people will be involved in final approval of the project? (These people need to be involved from the very beginning if possible so they don’t put their two bob’s worth in when the project is nearly completed.)
14. What is the budg
Global Communications feels the pressures of the industries with trying to keep up with its competitors and watching its stock prices fall. Yet the stockholders are giving them a lot of pressure to correct the problem. They need to offer better services than what their competitors are providing to their customers. This paper will discuss the background, the problem, the end goals, alternative solutions, risk assessment, the optimal solution, and lastly the imp
A stitch in time saves nine:
The following checklist can be used as a guide in preparing a brief for a graphic design project. By briefing the designer correctly you will have clarified your own thinking about the project and will in return receive an accurate estimate of costs. All suggested topics in the briefing checklist are considered relevant, although not all will be necessary depending on the type of project.
Graphic Design briefing Checklist
Strategy
1. Who is the target audience?
2. What do you want people to do / feel when they receive the item? (This gives the graphic designer an idea of the overall tone you want.)
3. What key message do you want this project to deliver? e.g. “my company is friendly and funky”
4. Do you have printed samples that give the kind of impression you are after? (This is not for the graphic designer to copy, but a way to clarify language i.e. when you say the word “funky” it will conjure up a different image in your mind than it will in the designer’s mind.)
5. How does this product / service benefit the customer? (what’s in it for me?)
6. Have you done similar things in the past? Have they succeeded or failed? Why do you think that is?
7. How will you measure the success of the project?
Practicalities
1. What exactly are you getting designed right now? e.g. number of pages, format etc.
2. What information needs to be included in this project? (words/ logos/ images/ photographs etc) Are these things ready to go?
3. Is this item to fit within an existing style? If so, do you have samples of the existing style?
4. Do you need a new style created? If so, what other applications will the style apply to?
5. Are there any other branding requirements the graphic designer needs to consider? (colour schemes, logo usage, typefaces, paper stock etc.)
6. What are the deadlines on this project?
7. Do you need the graphic designer to co-ordinate production of artwork (illustration/ photography) or copywriting. If yes, give details.
8. How will your target market receive the designed item? e.g. in the post, from a brochure stand, via the web
9. What are the print requirements? (Number of copies, colours, size)
10. Do you need the graphic designer to co-ordinate pre-press and printing?
11. How much project management (meetings / updates etc) will the job involve?
12. Who will the designer be dealing with on a day-to-day basis?
13. How many people will be involved in final approval of the project? (These people need to be involved from the very beginning if possible so they don’t put their two bob’s worth in when the project is nearly completed.)
14. What is the bud
Accounts Payable would be easy if it wasn’t for all the paper, as anyone who works in the area will tell you. Paper-based, manual accounting systems have been the bugbear of corporate AP departments for decades.Even the most rigorously organised AP system has plenty of opportunities for problems, including lost or misplaced invoices; incorrect manual data entry; time lost sorting and filing paper, or trying to locate matching purchase orders. All of which
3. What key message do you want this project to deliver? e.g. “my company is friendly and funky”
4. Do you have printed samples that give the kind of impression you are after? (This is not for the graphic designer to copy, but a way to clarify language i.e. when you say the word “funky” it will conjure up a different image in your mind than it will in the designer’s mind.)
5. How does this product / service benefit the customer? (what’s in it for me?)
6. Have you done similar things in the past? Have they succeeded or failed? Why do you think that is?
7. How will you measure the success of the project?
Practicalities
1. What exactly are you getting designed right now? e.g. number of pages, format etc.
2. What information needs to be included in this project? (words/ logos/ images/ photographs etc) Are these things ready to go?
3. Is this item to fit within an existing style? If so, do you have samples of the existing style?
4. Do you need a new style created? If so, what other applications will the style apply to?
5. Are there any other branding requirements the graphic designer needs to consider? (colour schemes, logo usage, typefaces, paper stock etc.)
6. What are the deadlines on this project?
7. Do you need the graphic designer to co-ordinate production of artwork (illustration/ photography) or copywriting. If yes, give details.
8. How will your target market receive the designed item? e.g. in the post, from a brochure stand, via the web
9. What are the print requirements? (Number of copies, colours, size)
10. Do you need the graphic designer to co-ordinate pre-press and printing?
11. How much project management (meetings / updates etc) will the job involve?
12. Who will the designer be dealing with on a day-to-day basis?
13. How many people will be involved in final approval of the project? (These people need to be involved from the very beginning if possible so they don’t put their two bob’s worth in when the project is nearly completed.)
14. What is the bud
When I call on businesses offering my web design and hosting services, the first question I ask, naturally, is “Does your business have a web site?” If not, then I ask for the person in charge of these things (for my niche, usually the owner) and give my pitch.It's 2006, so you would think that they would jump, but it's not that easy. The small independent businesses that don't have web sites (and there are a bunch!) would have had one already, if they t
2. What information needs to be included in this project? (words/ logos/ images/ photographs etc) Are these things ready to go?
3. Is this item to fit within an existing style? If so, do you have samples of the existing style?
4. Do you need a new style created? If so, what other applications will the style apply to?
5. Are there any other branding requirements the graphic designer needs to consider? (colour schemes, logo usage, typefaces, paper stock etc.)
6. What are the deadlines on this project?
7. Do you need the graphic designer to co-ordinate production of artwork (illustration/ photography) or copywriting. If yes, give details.
8. How will your target market receive the designed item? e.g. in the post, from a brochure stand, via the web
9. What are the print requirements? (Number of copies, colours, size)
10. Do you need the graphic designer to co-ordinate pre-press and printing?
11. How much project management (meetings / updates etc) will the job involve?
12. Who will the designer be dealing with on a day-to-day basis?
13. How many people will be involved in final approval of the project? (These people need to be involved from the very beginning if possible so they don’t put their two bob’s worth in when the project is nearly completed.)
14. What is the bud
Even the best new concept or existing plan will fail if executed poorly. The Management Team section of the business plan must prove to the investor why the key company personnel are "eminently qualified" to execute on the business model.The Management Team section should include biographies of key team members and detail their responsibilities. It is important that these biographies are not merely resumes that include the educational backgrounds and previ
8. How will your target market receive the designed item? e.g. in the post, from a brochure stand, via the web
9. What are the print requirements? (Number of copies, colours, size)
10. Do you need the graphic designer to co-ordinate pre-press and printing?
11. How much project management (meetings / updates etc) will the job involve?
12. Who will the designer be dealing with on a day-to-day basis?
13. How many people will be involved in final approval of the project? (These people need to be involved from the very beginning if possible so they don’t put their two bob’s worth in when the project is nearly completed.)
14. What is the budget?
If you brief your designer correctly from the beginning you will get the results you want with less hassle and at a lower cost to you.
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