tomers. They were also affecting the long-term prospects of many new marketers. They were trying to follow in the footsteps of the big-buck gurus, by selling e-books and videos for inflated prices. What they hadn't taken into consideration was the reduced volume of sales that rInformation has been viewed as a commodity that can be sold for quite high prices. But, are these high prices actually leading to long-term profits? Or, can the higher volume sales of low-priced information products bring about greater profits for your infopreneur business?

The Rise Of The Big Buck Launches

During the Fall of 2006, extremely high-prices were being introduced to the market in mega-launches - one after the other. The myth being passed around in Internet marketing circles was that you should charge as much as the market would bear.

As e-books climbed in price from $37 to $67, and in some cases up to $97, it became painfully evident that what the market could bear was enough to seriously cripple many a hapless buyer. Suddenly, important information was priced out of the reach of the ordinary person. For those living in countries with lower monthly incomes, these greedy pricing practices were dashing the hopes of those who really needed good information.

High Prices Can Hurt Your Long-Term Goals

And, the high prices weren't just hurting customers. They were also affecting the long-term prospects of many new marketers. They were trying to follow in the footsteps of the big-buck gurus, by selling e-books and videos for inflated prices. What they hadn't taken into consideration was the reduced volume of sales that re

The Rise Of The Big Buck Launches

During the Fall of 2006, extremely high-prices were being introduced to the market in mega-launches - one after the other. The myth being passed around in Internet marketing circles was that you should charge as much as the market would bear.

As e-books climbed in price from $37 to $67, and in some cases up to $97, it became painfully evident that what the market could bear was enough to seriously cripple many a hapless buyer. Suddenly, important information was priced out of the reach of the ordinary person. For those living in countries with lower monthly incomes, these greedy pricing practices were dashing the hopes of those who really needed good information.

High Prices Can Hurt Your Long-Term Goals

And, the high prices weren't just hurting customers. They were also affecting the long-term prospects of many new marketers. They were trying to follow in the footsteps of the big-buck gurus, by selling e-books and videos for inflated prices. What they hadn't taken into consideration was the reduced volume of sales that r

et would bear.

As e-books climbed in price from $37 to $67, and in some cases up to $97, it became painfully evident that what the market could bear was enough to seriously cripple many a hapless buyer. Suddenly, important information was priced out of the reach of the ordinary person. For those living in countries with lower monthly incomes, these greedy pricing practices were dashing the hopes of those who really needed good information.

High Prices Can Hurt Your Long-Term Goals

And, the high prices weren't just hurting customers. They were also affecting the long-term prospects of many new marketers. They were trying to follow in the footsteps of the big-buck gurus, by selling e-books and videos for inflated prices. What they hadn't taken into consideration was the reduced volume of sales that r

dinary person. For those living in countries with lower monthly incomes, these greedy pricing practices were dashing the hopes of those who really needed good information.

High Prices Can Hurt Your Long-Term Goals

And, the high prices weren't just hurting customers. They were also affecting the long-term prospects of many new marketers. They were trying to follow in the footsteps of the big-buck gurus, by selling e-books and videos for inflated prices. What they hadn't taken into consideration was the reduced volume of sales that r

tomers. They were also affecting the long-term prospects of many new marketers. They were trying to follow in the footsteps of the big-buck gurus, by selling e-books and videos for inflated prices. What they hadn't taken into consideration was the reduced volume of sales that resulted from high prices.

Less people buying meant less qualified subscribers to mailing lists. Sure, the marketers could still pump out free reports to build their lists, but a non-responsive list built of freebie-seekers couldn't compare to a list of high-quality subscribers who had already spent money. Those who opted in to lists merely to get their hands on a free e-book, were not so likely to convert to actual buyers.

The Coming Of The $7 Report

Then, in Spring of 2007, came the $7 Secrets script that led to the creation of quality reports that sold for only $7. Suddenly, marketers could create a quality report, sell it for a reasonable price, and get their products into the hands of many prospective customers. Selling a $7 report is a lot easier than trying to flog a $67 e-book -- and you'll sell a lot more.

Making Money From Volume Sales

With a $7 report, instead of low-volume high-dollar sales, you're going to switch to less cash per sale and a lot more sales. Just like McDonald's, you're now benefiting from the profits of sheer volume of sales