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    assuming that the mere repetition and constant reiteration of the name of the product, company name, or a t
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    Given a knowledge of the target audience with their needs, and given an analysis of the product's specific qualities which may be presented to the consumer as able to satisfy those needs - the next step is the psycho-economic technique of advertising is that of establishing associations, in the thinking and the acting of the consumer, between the need and the product in question.

    A common error of advertisements is in assuming that the mere repetition and constant reiteration of the name of the product, company name, or a tr

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    qualities which may be presented to the consumer as able to satisfy those needs - the next step is the psycho-economic technique of advertising is that of establishing associations, in the thinking and the acting of the consumer, between the need and the product in question.

    A common error of advertisements is in assuming that the mere repetition and constant reiteration of the name of the product, company name, or a t

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    ho-economic technique of advertising is that of establishing associations, in the thinking and the acting of the consumer, between the need and the product in question.

    A common error of advertisements is in assuming that the mere repetition and constant reiteration of the name of the product, company name, or a t

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    f the consumer, between the need and the product in question.

    A common error of advertisements is in assuming that the mere repetition and constant reiteration of the name of the product, company name, or a t

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    assuming that the mere repetition and constant reiteration of the name of the product, company name, or a trade mark will effect a sale by simple brute force. The theory is psychologically wrong. What is desired is not merely that the consumer be familiar with the name of the product. Familiarity may breed contempt. Connection and association, rather than brute impression is what will be effective - connection of such a kind that, given the moment of need, the product name will come to mind before any other product. Not the me

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