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    (which is their favorite buyer anyway). Instead, they keep advertising to the older demographic (the subscribers) in the regular Classifieds. And, then they complain about the lack of success of their newspaper advertising. Step out of the routine advertising, an
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    Most people don't realize that you can target deliver newspaper inserts to just about any homes that you want. And, yes that includes non-subscribers. Grocery stores, who like to hit every home in the area, deliver to all subscribers and non-subscribers every week. This is usually on Wednesdays, when the newspapers give out samplers to all non-subscribers. Inside these samplers and the regular newspapers are all of the inserts, going to every home in the area.

    But, let's say that you only want the "high income homes". Then, you and your newspaper rep can pick out the highest income homes in certain zip codes. Send out the inserts to those selected zip codes only. Maybe you just want to hit all the immediate homes within 10 miles of your store. Then, you can choose just those zip codes, and use subscribers and non-subscribers. Not enough people take advantage of this service, especially the car dealers.

    They can now hit every home in the marketplace, or they can target the non-subscribers who are typically the younger demographic (which is their favorite buyer anyway). Instead, they keep advertising to the older demographic (the subscribers) in the regular Classifieds. And, then they complain about the lack of success of their newspaper advertising. Step out of the routine advertising, an

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    . This is usually on Wednesdays, when the newspapers give out samplers to all non-subscribers. Inside these samplers and the regular newspapers are all of the inserts, going to every home in the area.

    But, let's say that you only want the "high income homes". Then, you and your newspaper rep can pick out the highest income homes in certain zip codes. Send out the inserts to those selected zip codes only. Maybe you just want to hit all the immediate homes within 10 miles of your store. Then, you can choose just those zip codes, and use subscribers and non-subscribers. Not enough people take advantage of this service, especially the car dealers.

    They can now hit every home in the marketplace, or they can target the non-subscribers who are typically the younger demographic (which is their favorite buyer anyway). Instead, they keep advertising to the older demographic (the subscribers) in the regular Classifieds. And, then they complain about the lack of success of their newspaper advertising. Step out of the routine advertising, an

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    . Then, you and your newspaper rep can pick out the highest income homes in certain zip codes. Send out the inserts to those selected zip codes only. Maybe you just want to hit all the immediate homes within 10 miles of your store. Then, you can choose just those zip codes, and use subscribers and non-subscribers. Not enough people take advantage of this service, especially the car dealers.

    They can now hit every home in the marketplace, or they can target the non-subscribers who are typically the younger demographic (which is their favorite buyer anyway). Instead, they keep advertising to the older demographic (the subscribers) in the regular Classifieds. And, then they complain about the lack of success of their newspaper advertising. Step out of the routine advertising, an

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    In earlier articles we wrote about the power of using hidden commands in normal conversation to increase sales, convince others to do something or to accept your ideas. This is often done by separating out a simp
    zip codes, and use subscribers and non-subscribers. Not enough people take advantage of this service, especially the car dealers.

    They can now hit every home in the marketplace, or they can target the non-subscribers who are typically the younger demographic (which is their favorite buyer anyway). Instead, they keep advertising to the older demographic (the subscribers) in the regular Classifieds. And, then they complain about the lack of success of their newspaper advertising. Step out of the routine advertising, an

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    (which is their favorite buyer anyway). Instead, they keep advertising to the older demographic (the subscribers) in the regular Classifieds. And, then they complain about the lack of success of their newspaper advertising. Step out of the routine advertising, and get noticed with full color glossy inserts!

    And to top it off, this approach is far less money than direct mail!

    Andy Anderson of Wholesale Inserts offers Free Consultaions to anyone with advertising questions and also provides low cost printing of newspaper inserts. Visit the web site at: www.WholesaleInserts.com

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