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Other Added - What Was the Name of Your Ezine Again?
THE PSYCHOLOGY OF PRICINGIn case you hadn’t noticed, people can react very differently when faced with the same price for a product or service. In fact in most cases, we’ll never actually know what is in their minds when they consider a price and then decide to respond to it in certain way. So what does that mean for those of us pricing and selling our services out there in the market?Typically, people who sell services go for an hourly rate. They use a process called “reverse competition” to determine what their rate should be. This is where you tak
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they land in your inbox. Write down the title, author / editor's name, subject matter.
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations about these? I'll make an educated guess that the
For meetings to consistently deliver the required performance and hence outputs, it is critical to have a prepared communication process in advance of the meeting.This enables participants to be aware and where appropriate prepare for the meeting in advance.It also allows for them to circulate any preparatory information and pre-reading before the meeting to minimise any information-giving during valuable meeting time.This time when all participants are together must be devoted to the interchange that can only happen when people are together.Th
Whether you're just now breaking onto the publisher scene or you've got a subscriber list and you want to revamp your ezine, answer the following questions before taking any additional action.
Q1: What topic do you intend to cover in your newsletter?
- Pick a topic that you're extremely interested in. You don't need to be an expert. Become an expert. If your interest level is high enough, you'll naturally be driven to research and study your topic. Pick a topic for your ezine that you'd love to write about for 29 subscribers or 290,000 subscribers.
- Will you be a generalist or a specialist? There's a place for both.
- RE: The Generalist... Newsletters that cover a broad range of topics and treat them "superficially" tend to attract subscribers who are new to that topic. Your challenge as a generalist will be holding on to your subscriber's attention. You'll need a "hook" each week. This might include short powerful tips and tricks or perhaps you can feature a favorite free resource with each ezine issue.
- RE: The Specialist... Your target audience is smaller, but the chances of developing a very loyal following is better than if you choose the generalist path. Specialists have to dig deep and if you like to write and train on the nitty gritty "how-to's", then the specialist path could be your calling.
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take advantage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they land in your inbox. Write down the title, author / editor's name, subject matter.
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations about these? I'll make an educated guess that the "
With all these dot com failures so rampant, you may question, is it still viable to consider an online venture? The truth is: while spectacular rise and fall of many dot com companies have been overly publicized, sales through Internet are still increasing by 20 – 25% each year. Even economic down turn of the recent years has not hampered this growth.Consider this:According to an annual study of Internet trends by marketing research firm Ipsos, almost two third of Internet users in the United States have by now purchased a product or service online. That’s a
- Will you be a generalist or a specialist? There's a place for both.
- RE: The Generalist... Newsletters that cover a broad range of topics and treat them "superficially" tend to attract subscribers who are new to that topic. Your challenge as a generalist will be holding on to your subscriber's attention. You'll need a "hook" each week. This might include short powerful tips and tricks or perhaps you can feature a favorite free resource with each ezine issue.
- RE: The Specialist... Your target audience is smaller, but the chances of developing a very loyal following is better than if you choose the generalist path. Specialists have to dig deep and if you like to write and train on the nitty gritty "how-to's", then the specialist path could be your calling.
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take advantage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they land in your inbox. Write down the title, author / editor's name, subject matter.
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations about these? I'll make an educated guess that the
It is an often quoted statistic that about 90% of affiliates make no money from affiliate programs.The top 10% of affiliates make all the money. Some of these are super affiliates who make very large sums of money indeed.What is the reason for the big difference between those who succeed and those who fail?The following rules should be followed when choosing affilite programs:1) Only promote products/sevices in a niche that is in demand and profitable.2) Join programs where you earn at least 20% commissions on sales.3) Only
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take advantage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they land in your inbox. Write down the title, author / editor's name, subject matter.
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations about these? I'll make an educated guess that the
When you are examining your day to day activities it is truly amazing how small changes in the things you do and how you do them gave have a large impact in your life. I recently examined how I conducted my business and identified 6 simple changes I could and should make that will double or even triple my income with virtually the same amount of effort I am putting in now.As a commission only salesperson I decided to try and identify little changes I could make that could result in dramatic changes of income. Based on the Leader boards for the month of January I w
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they land in your inbox. Write down the title, author / editor's name, subject matter.
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations about these? I'll make an educated guess that the
I step outside my back door and look at some large limbs lying on the ground. They are all dead. We've had the remnants of Hurricane Frances and Ivan come through here the past ten days. We've had lots of rain with manageable winds. Even so, the storms have done their work and alot more than I have the time to see or know about at the present moment. The hurricane - one of nature's ways of culling the trees. I remember visiting the Florida Everglades in the early 1980's and hearing from a Park Ranger who was our tour guide on a boat. He pointed out the most common
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they land in your inbox. Write down the title, author / editor's name, subject matter.
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations about these? I'll make an educated guess that the "loosers"...
1) Never offer any substantial or useful advice. 2) They don't specifically focus on any particular topic that you're interested in. 3) You receive messages from them 3 or 4 times per week and 95% of the time it's an ad that's been "cut n' pasted" from the latest flavor-of-the-week affiliate program / hot opportunity.
Don't let this describe your ezine.
Strategically plan your ezine so that when it comes time to monetize it, your readers will appreciate knowing about the products and services that you're promoting. Deliver value up front and you will be rewarded in time.
Copyright 2005 Ron Hutton
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