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Other Added - Email Marketing Best Practices
Ever wondered why hundreds are joining the multitudes of bloggers everyday? Have you noticed the increase in the number of business blogs?What started out as a personal blog revolution has quickly expanded into a tool for business use. Are you weighing the benefits of adding a business blog yourself? We believe it can help your business in a variety of ways. Just a few are listed below:1. Content People love content! No one wants to be bombarded with direct advertising about your products or services. But give them relevant information related to that and they will read it.Tip: You can give information on the usage of your product, important information related to your service, information on complementary products/services, etc.Example: Selling Leather Handbags: Give tips on how to get the best usage out of your leather bag and how to maintain the leather, how to get rid of spots, etc2. Increased Traffic If you are giving useful information, people will return for updates. They may even recommend your blog to friends and family. In other words, with the right content you can increase your website traffic.Tip: Add an ‘email article to friend’ option with each post.3. RSS Feeds You can give your readers the option of subscri
It is easy to dream about an exotic island. It takes a bit more to prepare a trip to this island and spend some time there. But the real challenge is to take your stuff and migrate to this little island.It is said that people that migrate hold on to more conservative customs than in the country of origin. The explanation for this is that people who migrate carry their historic environment (customs, rituals and ideas of the country of origin) with them and conserve these carefully because they serve as beacons in the new country where the new emigrant could feel really lost. Perhaps that this myth is less an issue in this modern age where emigrants are in close contact with their home country (and customs) because of satellite television and internet.The migration metaphor is however a more accurate way to describe the impact of a change than the more traditional travel or moving metaphor. Each of the three metaphors -- journey, removal and migration -- has a unique view on change.In a journey the emphasis is on how the change (journey) is affecting a person. A voyage starts with a dream. Then the dream comes true and before you know you are due back.Moving to another city is another way to describe a change and than the environment is most important. You still act the way you did as before but with differen
From Names & Subject Lines
For most people, a majority of emails received are junk email. As a result, each of us has developed a little ritual we follow when checking our email. Initially, most people looked first at the subject lines to determine whether to read a message. Today, however, studies have shown that recipients glance at the “From” field to see if they recognize the sender’s name or email address. Then, only if they recognize the From Name do they look at the “Subject” field to see if it’s of interest to them. This is why we recommend using a From Name that is either your organization’s name or a well-known person within your organization—and to keep t
If you have been in an industry for 20 years and were at the top 5% level of productivity and knowledge and are now semi-retired perhaps you should be a consultant. Not everyone has what it takes to be a consultant, but if you do, you will find yourself in a nice place financially by taking advantage of your expertise and knowledge.Today, I am a semi-retired consultant to industry and having been in the franchising industry for so long I find that those are the most rewarding coaching opportunities for me. Of course it is not all good. There are some real winners out there. Luckily you can choose who you wish to do business with. My advice is to be the best, work only for the best and expect the best; let's call it "all the best!"Recently when discussing franchise consulting with a gentleman who wished to start a mobile franchise business making jewelry, we got to talking about past experiences and international business. No, not far off international business, just over the border in Mexico from Arizona and I mentioned the questionable ways business was done there and how some of Mexico ran like a third world country. He stated;I was going from Phx to Mexican border town for scripts. I met this girl and found that her Father was Mayor (town w/300K), her Uncle was Chief of Police (I could do NO harm),
From Names & Subject Lines
For most people, a majority of emails received are junk email. As a result, each of us has developed a little ritual we follow when checking our email. Initially, most people looked first at the subject lines to determine whether to read a message. Today, however, studies have shown that recipients glance at the “From” field to see if they recognize the sender’s name or email address. Then, only if they recognize the From Name do they look at the “Subject” field to see if it’s of interest to them. This is why we recommend using a From Name that is either your organization’s name or a well-known person within your organization—and to keep
I have yet to walk into a company during my thirty five years in the industry that didn’t have some form of this statement about the value of employees printed somewhere. A mission statement, in their employee handbook, on a poster on the wall, the company newsletter and even in the strategic plan for the very few that actually have a strategic plan. However, when I think about it, I almost want to puke. Why ? Because the majority of the company’s that make this claim have no idea what it really means to treat their employees like their most important asset.Listen carefully, if you don’t treat your employees like your most important asset --- Then they certainly will not act nor will they perform like your most important asset. And that means you are missing the greatest opportunity in the world to leverage talent in creating competitive advantage in your market place. Make no mistake, it is your employees that create core competencies and core competencies create competitive advantage.Kudos to every company out there that has figured this out but you are in the minority. Treating your employees as your most precious asset is not a mystery. It’s not rocket science. It’s actually fairly simple. WARNING! Lip Service about it isn’t good enough. Putting it in your mission statement, posting it on the wall, publishing it in
From Names & Subject Lines
For most people, a majority of emails received are junk email. As a result, each of us has developed a little ritual we follow when checking our email. Initially, most people looked first at the subject lines to determine whether to read a message. Today, however, studies have shown that recipients glance at the “From” field to see if they recognize the sender’s name or email address. Then, only if they recognize the From Name do they look at the “Subject” field to see if it’s of interest to them. This is why we recommend using a From Name that is either your organization’s name or a well-known person within your organization—and to keep
Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.Their popularity most likely stems from its vast variety of uses as it eliminates the need to manually answer every response. Subsequently saving hours of valuable time. Your information can be available to your prospective customer 24 hours a day, 7 days a week.Get your best ad copy ready, load it to your autoresponder and your business is set to autopilot. When your prospective customer sends a message to your autoresponder address, your information will be instantly delivered to their email address.There are many ways of utilizing the power of autoresponders:• Free course • Articles available for publication • Free reports • Product list • Price list • Welcome letters • Thank you letters • Order confirmations • Advertising RatesAdvantages:There are many advantages associated with the use of autoresponders. Not only do they automate the daily task of manually replying to requests for information, but they provide instant gratification for the recipient. They al
Today’s employees are not only interested in security or in pay and fringe benefits. They are often placing increased value on being recognized and involved in reaching personal growth goals. As a supervisor you must be aware of these new values. Keeping your employees’ interests and priorities will help you better motivate them to work well.Employees’ interests and values are changing. More than ever they expect to participate. They also believe that their skills should be used and that they should be provided with on-the-job training. Employees want a challenging job which will provide them with satisfaction and a sense of worth. They respond to broader responsibility and don’t enjoy fragmented or highly specialized jobs. They want to have some sense of independence.Whenever possible, ask employees for their ideas and opinions. If some of the task includes their ideas they are more likely to go along with it. If there are no choices, don’t kid employees by asking their opinion about what should be done. Also, show your employees that what they say is worthwhile. Keep eye contact. Avoid thinking about what you want to say next or judging what you hear until your employee has finished talking. These methods will increase your employees' sense of worth and involvedment in the work place.What motivates employees. I
Regarding subject lines, we have found a good strategy to be having one part of the subject line be consistent, and the other be variable. This way recipients can recognize your newsletter when it comes in as well as get a small taste as to what type of information might be featured for that issue.
Some examples of bad subject lines are:
The Permission-Based Email Marketing Monthly for September, 1 2005 from IntelliContact Pro
This subject line is simply too long. We recommend keeping subject lines between 20 and 50 characters whenever possible. This 80 character subject line is likely to get cut off in most email clients and could cause the message to have a higher chance of being blocked by a content-based spam filter.
[FNAME]’S ENTREPRENEURS CHRONICLE FOR SEPTEMBER
This subject line is in all caps, which will increase the change
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