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Other Added - The Ultimate Real Estate Lead Generator: Past Clients
Are you like a lot of network or internet marketers… you have a dream, you want more for yourself and your family, and you truly believe in the concept of network & internet marketing as an online business, but you just are not making enough money again this month.You have tried more than one or two companies over the past couple years, and once again you find yourself with the same old problem. You are spending more than you are making, its taking too much time, your spouse is not impressed, and you are getting frustrated again.You have done everythin
Get yourself an autoresponder service, or "drip email" as some people call it. Basically, you are going to setup a series of emails that will go out to your clients at predefined times, automatically... forever.
This is NOT a new concept, but it is something that few do consistently. And that is where the real power is.
The important thing is th
Would you like start a car detailing company? I bet I know why; I bet you love cars and would like to work around them all the time. Be careful though because you can turn something you really enjoy into a job and then you will hate it.There is a right way and a wrong way to start a car detailing company and the best way is to do excellent work and always ask for referrals. The wrong way to start a car detailing company is to put a huge ad in the Yellow Pages that could cost $500 per month. You see, sure you'll get lots so-called detail customer cars coming from
Here's just a quick "fact recap" before we go on...
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According to the 2005 REALTOR® Technology Efficiency Survey, co-sponsored by the Center for REALTOR® Technology and the National Association of REALTORS®...
"Over 64% of the respondents report they communicate with their past clients from 1 to 4 times per year. About 18% communicate with their past clients over 6 times per year."
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In today's world where life is moving pretty fast and furiously, contacting your past clients 4, 6, 8 and even 10 times a year just isn't enough to keep your position as "Realtor® Number 1" firmly cemented in their subconscious.
Just think about it this way...
If you really offer your clients a special level or special type of service that they truly cannot get anywhere else in their market (and only you know that), then you OWE it to them to keep reminding them about it. To not do that would simply be irresponsible.
You can think about yourself as being your clients' real estate coach... You help them just as much in the "off-season" when they're not in the market as you do when they are "in the game."
So here are some ideas to help you use technology to develop a stronger relationship with past clients and build your unique value in their eyes and minds.
METHOD 1: The Education That Never Ends
Get yourself an autoresponder service, or "drip email" as some people call it. Basically, you are going to setup a series of emails that will go out to your clients at predefined times, automatically... forever.
This is NOT a new concept, but it is something that few do consistently. And that is where the real power is.
The important thing is th
Everybody has their own point of view on every subject. In this world, our point of view, at least in our minds, is the right one. Well, that is no different in the world of medical billing. The patients think they should be paid for the claims, the medical billing companies want the patients to get paid for their claims so they can make their money and certainly the doctors want the patients to get paid for their claims or they'll go to another doctor. But what about the insurance carriers? It seems that they are the last people who want to pay claims. Well, this is
"Over 64% of the respondents report they communicate with their past clients from 1 to 4 times per year. About 18% communicate with their past clients over 6 times per year."
--------------------------------------
In today's world where life is moving pretty fast and furiously, contacting your past clients 4, 6, 8 and even 10 times a year just isn't enough to keep your position as "Realtor® Number 1" firmly cemented in their subconscious.
Just think about it this way...
If you really offer your clients a special level or special type of service that they truly cannot get anywhere else in their market (and only you know that), then you OWE it to them to keep reminding them about it. To not do that would simply be irresponsible.
You can think about yourself as being your clients' real estate coach... You help them just as much in the "off-season" when they're not in the market as you do when they are "in the game."
So here are some ideas to help you use technology to develop a stronger relationship with past clients and build your unique value in their eyes and minds.
METHOD 1: The Education That Never Ends
Get yourself an autoresponder service, or "drip email" as some people call it. Basically, you are going to setup a series of emails that will go out to your clients at predefined times, automatically... forever.
This is NOT a new concept, but it is something that few do consistently. And that is where the real power is.
The important thing is th
Good and successful Project Management requires the adoption of and strict compliance with best practice Project Management Principles. Essentially there are 12 Key Project Management Principles which for convenience can be listed in 3 distinct categories as follows:Business Principles; People Principles;Control Principles;Business PrinciplesEnsure that all projects support the business strategy- All projects should have clea
Just think about it this way...
If you really offer your clients a special level or special type of service that they truly cannot get anywhere else in their market (and only you know that), then you OWE it to them to keep reminding them about it. To not do that would simply be irresponsible.
You can think about yourself as being your clients' real estate coach... You help them just as much in the "off-season" when they're not in the market as you do when they are "in the game."
So here are some ideas to help you use technology to develop a stronger relationship with past clients and build your unique value in their eyes and minds.
METHOD 1: The Education That Never Ends
Get yourself an autoresponder service, or "drip email" as some people call it. Basically, you are going to setup a series of emails that will go out to your clients at predefined times, automatically... forever.
This is NOT a new concept, but it is something that few do consistently. And that is where the real power is.
The important thing is th
Let’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unless you’re at the top. Who you and I “are” as people literally affects our businesses, every day, every minute, every second, with every breath.Knowing that the “inner” is directly reflected in the “outer,” it’s especially so for those working solo. If there’s turmoil or disconnection within you as a person, it will be reflected in your business. If t
You can think about yourself as being your clients' real estate coach... You help them just as much in the "off-season" when they're not in the market as you do when they are "in the game."
So here are some ideas to help you use technology to develop a stronger relationship with past clients and build your unique value in their eyes and minds.
METHOD 1: The Education That Never Ends
Get yourself an autoresponder service, or "drip email" as some people call it. Basically, you are going to setup a series of emails that will go out to your clients at predefined times, automatically... forever.
This is NOT a new concept, but it is something that few do consistently. And that is where the real power is.
The important thing is th
Have you ever considered the damage that state regulators cause to the business world? Well, consider a hostile state like Illinois to the business community. They say that they help the consumer or investor who buys a franchise; pure poppycock. They say they have seen Franchising Companies commit Fraud in disclosure documents; utter BS.In fact their regulations are so ridiculous no one can figure them out, including the franchising attorneys, who ask each other in online forums like the ABA Forum on Franchising what to do. Why? Over regulation causes more incessant
Get yourself an autoresponder service, or "drip email" as some people call it. Basically, you are going to setup a series of emails that will go out to your clients at predefined times, automatically... forever.
This is NOT a new concept, but it is something that few do consistently. And that is where the real power is.
The important thing is that the emails need to be of real VALUE to your clients, even if they aren't buying or selling in the next six to twelve months. And you MUST set the stage by letting them know in advance what you are about to do for them.
Something like, "Most of my competition will drop you like a hot potato after your deal is done. They will be on the lookout for the next piece of business and you may never hear from them again. But I take a much more long term approach to my real estate business. I expect that you will call me again when you or a friend need real estate services, so until then, I want to continue offering you value and helping you in anyway I can. As a part of that value, I will be giving you a free subscription to my "101 Hints and Tips for Buyers and Sellers, Even If You JUST Bought Or Sold."
Now, just go and take a few hours to brainstorm and draw on your real estate experience. Make a list of 101 tips that you think your clients should know - stuff that will really help them next time around... Craft a helpful email based on each one, and set them up to go out every other week. That's 4 years worth of email without you lifting a finger once it is setup.
This will take a lot of work, but you'll only do it ONCE and reap the benefits again and again.
METHOD 2: Become a Trusted Source
This technique also uses an autoresponder...
The idea here is to setup regular contacts with your clients, but not with the goal of discussing real estate. Your goal is to build a deeper level of trust and pos
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