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Other Added - Reaching Buyers With Effective e-Mail Communication
So you’ve hung up your shingle and customers aren’t exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick. And it may be one way to gain attention for your business, but an overall public relations plan incorporating a number of promotional ideas could be just what your business needs.Public relations is communicating who you are, what you do and how you make a difference. It's about having successful “relationships” with your “public”. They could be friends, clients, potential customers, competitors or the media who can all help spread the word about your business.One way of communicating your message is through publicity or
Readability demands that you write in short sentences in direct conversational mode. Avoid using cumbersome sentences that so many businessmen in Indian sub-continent are so fond of (perhaps colonial legacy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviati
IntroductionSmall business owners spend years growing their dreams into income streams that support them and their families. They sink every dime they have into developing websites, offering new products, and getting in front of potential customers. Over time, these businesses grow into entities of pride and value. It is impossible not to feel proud of an endeavor that started as an idea and evolved into a way to earn a substantial or comfortable living.In the process of becoming a consistent and viable way to earn a living, small businesses become inherently valuable. Owning a business is like owning stock, only you own all of it. The problem, though, is finding a way to recapture some of the value
There may be many reasons why an e-mail goes unanswered, such as server down, spam filter or recipient’s mailbox full - but mostly the reason lies in its format, content and style. Chances of an e-mail eliciting any kind of response is indeed poor when recipient thinks the e-mail as 'waste of time' or 'there's nothing more to write about'. Obvious destination for such e-mails is the trash folder.
To be successful in e-business and saving your e-mails from trash folder - its extremely important to understand what's acceptable in business e-mails in terms of writing style, format and content.
You may have high quality product at competitive price - but that may not be enough to reach buyers unless your communication style is as good. Your communication must be able to attract recipient's attention through such acceptable style and content.
1. Acceptable Format
A business e-mail must have a business address as its sender. A mail from sales@rama-exports.com is far more effective and acceptable than rama_exports@hotmail.com This is an extremely important requirement in any business e-mail format for obvious reasons. We are talking here of business not inviting friends for birthday party! If your business can not afford a business e-mail but offers million dollar products - you really can not blame the recipient cynicism. After all, you do not visit up-market automobile showroom in shorts and slippers as sales people may not take you seriously. In the anonymous world of Internet - establishing trust is the bedrock of any business relationship. Anonymous e-mails do not convey a positive image about your company – and possibly harms your cause.
Business e-mails come from web-sites at no extra cost. So, the natural corollary of this point - to be successful in e-business, your business should have a professional web-site.
Other important requirement of any business e-mail is a meaningful signature line that contains your company name, address, tel, fax, internet home etc. All e-mail clients (such as Netscape, Outlook etc.) offers facility for creating signature files that gets attached to every outgoing mail.
2. Acceptable Style
Politeness, readability and easy comprehension are cornerstone of effective business communication. Politeness demands that you first write about you and your business before requesting the same from your recipient. Avoid words which may be construed as pushy, impolite or even rude such as ASAP, prompt, at your earliest etc.
3. Readability
Readability demands that you write in short sentences in direct conversational mode. Avoid using cumbersome sentences that so many businessmen in Indian sub-continent are so fond of (perhaps colonial legacy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviati
To get a basic idea of just what it takes, here are a few skills you should have. First you must be both a certified welder and a commercial diver. It is essential to have good diving skills and equally essential to place a premium on safety. Most of the tasks involved in the job of an underwater welder are not the welding itself, but the things that need to be done to get ready for the job.Those interested in becoming underwater welders can attend one of the many fine commercial diving schools. Most of them offer a certificate of completion and acceptance as a commercial diver upon completion. You will also need to pass a diving physical exam, and often times a written exam as well. The Association of Commer
You may have high quality product at competitive price - but that may not be enough to reach buyers unless your communication style is as good. Your communication must be able to attract recipient's attention through such acceptable style and content.
1. Acceptable Format
A business e-mail must have a business address as its sender. A mail from sales@rama-exports.com is far more effective and acceptable than rama_exports@hotmail.com This is an extremely important requirement in any business e-mail format for obvious reasons. We are talking here of business not inviting friends for birthday party! If your business can not afford a business e-mail but offers million dollar products - you really can not blame the recipient cynicism. After all, you do not visit up-market automobile showroom in shorts and slippers as sales people may not take you seriously. In the anonymous world of Internet - establishing trust is the bedrock of any business relationship. Anonymous e-mails do not convey a positive image about your company – and possibly harms your cause.
Business e-mails come from web-sites at no extra cost. So, the natural corollary of this point - to be successful in e-business, your business should have a professional web-site.
Other important requirement of any business e-mail is a meaningful signature line that contains your company name, address, tel, fax, internet home etc. All e-mail clients (such as Netscape, Outlook etc.) offers facility for creating signature files that gets attached to every outgoing mail.
2. Acceptable Style
Politeness, readability and easy comprehension are cornerstone of effective business communication. Politeness demands that you first write about you and your business before requesting the same from your recipient. Avoid words which may be construed as pushy, impolite or even rude such as ASAP, prompt, at your earliest etc.
3. Readability
Readability demands that you write in short sentences in direct conversational mode. Avoid using cumbersome sentences that so many businessmen in Indian sub-continent are so fond of (perhaps colonial legacy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviati
Today’s packaging industry offers multitudes of products designed to help you run a more efficient, profitable business. However, the variety of packaging choices can often prove overwhelming to someone who does not specialize in the industry.One of the most innovative products available today is plastic corrugated, also known as corrugated plastic, which is a durable material designed to replace the conventional paper, or cardboard, corrugated products that currently dominate the distribution and manufacturing industries. Corrugated plastic is formed when two plastic liners are fused together on either side of a sheet of wavy plastic known as fluting. Together, these three layers create a weather- and chemical-re
Business e-mails come from web-sites at no extra cost. So, the natural corollary of this point - to be successful in e-business, your business should have a professional web-site.
Other important requirement of any business e-mail is a meaningful signature line that contains your company name, address, tel, fax, internet home etc. All e-mail clients (such as Netscape, Outlook etc.) offers facility for creating signature files that gets attached to every outgoing mail.
2. Acceptable Style
Politeness, readability and easy comprehension are cornerstone of effective business communication. Politeness demands that you first write about you and your business before requesting the same from your recipient. Avoid words which may be construed as pushy, impolite or even rude such as ASAP, prompt, at your earliest etc.
3. Readability
Readability demands that you write in short sentences in direct conversational mode. Avoid using cumbersome sentences that so many businessmen in Indian sub-continent are so fond of (perhaps colonial legacy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviati
English teachers with a few years experience under their belts often face a career crisis. To continue as an ordinary classroom teacher seems like stagnation so choices have to be made about how develop both professionally and personally. Specializing in English for business can be a fruitful move if the teacher is able to transfer existing skills to the business context.Let me deal with the prospects first. Teaching business people is recognized as a specialist field and the teacher often has to be a program planner and materials developer as well, so salaries are generally higher. The training can take place in dedicated centers, often residential, in-company or as a special program offered at a
Other important requirement of any business e-mail is a meaningful signature line that contains your company name, address, tel, fax, internet home etc. All e-mail clients (such as Netscape, Outlook etc.) offers facility for creating signature files that gets attached to every outgoing mail.
2. Acceptable Style
Politeness, readability and easy comprehension are cornerstone of effective business communication. Politeness demands that you first write about you and your business before requesting the same from your recipient. Avoid words which may be construed as pushy, impolite or even rude such as ASAP, prompt, at your earliest etc.
3. Readability
Readability demands that you write in short sentences in direct conversational mode. Avoid using cumbersome sentences that so many businessmen in Indian sub-continent are so fond of (perhaps colonial legacy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviati
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Let’s say you spend $2,000 to get out a bulk mailing of 5,000 pieces and you get 10 calls as a result. Doesn’t look like much. But of these 10 calls you close 6 and get immediate sales of $12,000. That’s marketing ROI! And that’s not even taking into account the future sales to those 6 new customers. It could add up to hundreds of thousands of dollars.The same sim
Readability demands that you write in short sentences in direct conversational mode. Avoid using cumbersome sentences that so many businessmen in Indian sub-continent are so fond of (perhaps colonial legacy). Examples of such sentences - 'Would you be so kind of as to..', 'please find enclosed' etc. Instead, use direct conversation mode such as 'I have attached below copy of my last mail'. Never use abbreviations such as "pls", BTW, "u" for you etc as you would normally do in a telex or telegram. Such abbreviations and acronyms not only make your letter difficult to read but may even lead the recipient to think you are lazy. You may be quite conversant with cryptic abbreviations and enjoy SMS lingo - certainly not everyone!
4. Professional Style
Professional style demands that your mail is precise, to the point and free from spelling errors and grammatical mistakes. Your content should run coherently from beginning to end, neatly organized into paragraphs and ideally should not exceed 3-4 paragraphs. Instead of writing about your product or company in details - touch important points and direct the reader to concerned sections in your web-site through links
5. Persistence
Writing effective e-mail is not sufficient unless you are prepared to follow them up. There may be many reasons why the buyer has not responded and the best person to answer the question is - obviously, the buyer! So go ahead, pick up the phone and politely enquire about your offer. You will be surprised to know the reason - which may be as simple as the buyer not in town or the e-mail never reached him/her or as complex as your negotiation style, product quality, pricing, payment terms etc. In any case, you will get valuable feedback which can be used to sharpen your business process.
Conclusion - Why Communication is So Important in E-Commerce?
In the anonymous world of Internet, often the only way your customer can evaluate you or your business is your communication - your language, presentation and style. Your e-mail, web-site, presentation etc. are your faces to the world - and these must inspire sufficient confidence in your buyer to transact business with you or at least take you seriously. This is a marked difference from traditional business and you should be aware of this feature of e-commerce.
You may be well known in your own country but the overseas customer has no way of knowing how true your claims are. The only touchstone he/she has is your communication - you must make sure they are really professional looking. The professional visitors must immediately know from your offer that it has been written by another professional.
So, take your communication style seriously and take professional advice wherever necessary. Without good communication style - your e-commerce venture may not take off the way you have planned.
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