Tags |
|
|
Links |
|
|
Other Added - Five Steps To Creating A Winning Solo Ad Campaign
Have you been to a networking Chamber of Commerce Mixer, Leads Club or other Business Social Event and watched how some people run off with the mouth with tall tales, stories and go on and on about nothing.Eventually they start talking about something or someone you know a whole lot about and you find that they are the biggest Bull Slinger you have ever seen? In fact this happens a lot at such parties and business get togethers and you can indeed learn something from all this; don’t do it.You see the fact is a good networker watches their mouth and does not overly try to impress anyone. It is much more likely that they will impress someone by showing a genuine interest in what the other person has to say. It might als
Solo ads are pretty much the same. If they start out boring, or "dry", they don't get read. Let's take that concept one step further. How does an author really capitalize on their writing? They write a series of books about the same thing. Harry Potter, Eragon, Lemony Snicket, Left Behind... they are all series of books that people can't wait to get their hands on. Why? Because they are exciting and appeal to their targeted audience.
Step Four... Make each ad a little more personal and immediate
When writing an ad remember one thing. People will only do what you tell them.<
The ‘book of lists’ published every year in America, has accumulated and ranked a dazzling assortment of fascinating topics. Amongst them is the list of ‘mankind’s worst fears’Do you think that ‘death’ is our greatest fear? - No that’s tied for sixth place with ‘sickness’In fifth place is our fear of ‘deep water’In fourth place comes our fear of ‘financial problems’In third our fear of ‘insects and bugs’In second place is our fear of ‘heights’So what do you think ranks as our worst fear?It is in fact, the prospect of having to stand up in front of an audience and make a speech or give a presentation.Interestingly, the most common problem among inexperienced presenters is the ‘
One would be the writing of the ad itself. While this article isn't about the actual writing of the ad, there are tons of them available at EzineArticles.com, it would be incomplete if I didn't touch on it just a little.
The writing of the ad will be a major catalyst to driving people to your website. It must contain certain elements to make it exciting and instill an emotional desire within the reader to want to visit your site. Any ad without these elements is doomed to failure.
But on the other hand, there is another part to a solo ad campaign that is sorely lacking. A lot of people just figure that writing an ad, even an earth-shattering, mind-blowing, super extraordinary, sent to a mailing list, one time, will bring in the swarms of traffic and they'll sell their product like crazy. Doesn't happen.
Your overall campaign must include multiple mailings in order to be effective. Many studies have been done, and I'm sure that you've read this before, that it takes, on average, at least 7-9 exposures to something before you react to it. Why do you think you see 40 different commercials on TV for the same product in the same day?
The question now is, "How do I achieve those multiple exposures with my solo ad?"
I've developed a five part strategy for a lot of the ads I write. Here's how it goes.
Step One... Think in multiples
One ad just isn't enough. Two mailings of the same ad isn't enough. But three, or more, will start to make things happen.
Step Two... think progressive
We've just touched on the topic of multiple mailings. You must first understand that fact about reaching maximum effectiveness with solo ads. However, you do need a little more than that. When people see the same ad, over and over and over again, they start to be a little "put off" by it. Meaning they've seen it so many times they don't react to it anymore.
So they key to multiple mailings is to think progressively. Each ad will start to work off of the previous.
For example, write two ads for a three part mailing campaign. Three ads for a four part mailing and so on.
Trade Secret... Most ezine
publishers sell their ad space in twos. This means that
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll have a hard time putting it down.
Solo ads are pretty much the same. If they start out boring, or "dry", they don't get read. Let's take that concept one step further. How does an author really capitalize on their writing? They write a series of books about the same thing. Harry Potter, Eragon, Lemony Snicket, Left Behind... they are all series of books that people can't wait to get their hands on. Why? Because they are exciting and appeal to their targeted audience.
Step Four... Make each ad a little more personal and immediate
When writing an ad remember one thing. People will only do what you tell them. Finding Businesses For Sale
The Internet has made it very easy to find information about almost any topic. It is therefore very easy to use the Internet to help in finding businesses for sale. By just using a simple search option or any of the powerful search engines like Google or Yahoo, Ask, or MSN, you can get results instantly.Businesses are usually put up for sale for various reasons, including mounting debts, the ill health or death of the owner, heavy competition, a lack of sufficient cash flow management, or a series of changes that didn’t work. Be very sure to find out exactly why the business is being sold and analyze carefully if those reasons would not affect you. Nothing can beat word-of-mouth advertisements. Therefore, talk to people rela
But on the other hand, there is another part to a solo ad campaign that is sorely lacking. A lot of people just figure that writing an ad, even an earth-shattering, mind-blowing, super extraordinary, sent to a mailing list, one time, will bring in the swarms of traffic and they'll sell their product like crazy. Doesn't happen.
Your overall campaign must include multiple mailings in order to be effective. Many studies have been done, and I'm sure that you've read this before, that it takes, on average, at least 7-9 exposures to something before you react to it. Why do you think you see 40 different commercials on TV for the same product in the same day?
The question now is, "How do I achieve those multiple exposures with my solo ad?"
I've developed a five part strategy for a lot of the ads I write. Here's how it goes.
Step One... Think in multiples
One ad just isn't enough. Two mailings of the same ad isn't enough. But three, or more, will start to make things happen.
Step Two... think progressive
We've just touched on the topic of multiple mailings. You must first understand that fact about reaching maximum effectiveness with solo ads. However, you do need a little more than that. When people see the same ad, over and over and over again, they start to be a little "put off" by it. Meaning they've seen it so many times they don't react to it anymore.
So they key to multiple mailings is to think progressively. Each ad will start to work off of the previous.
For example, write two ads for a three part mailing campaign. Three ads for a four part mailing and so on.
Trade Secret... Most ezine
publishers sell their ad space in twos. This means that
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll have a hard time putting it down.
Solo ads are pretty much the same. If they start out boring, or "dry", they don't get read. Let's take that concept one step further. How does an author really capitalize on their writing? They write a series of books about the same thing. Harry Potter, Eragon, Lemony Snicket, Left Behind... they are all series of books that people can't wait to get their hands on. Why? Because they are exciting and appeal to their targeted audience.
Step Four... Make each ad a little more personal and immediate
When writing an ad remember one thing. People will only do what you tell them.<
Communication challenges cause stress, loss of productivity, poor organizational performance, and reduced quality of life, both on and off the job. Consider the most stressful interpersonal challenges that you have had and chances are good that poor or inappropriate communication contributed to the problem.At the core of many (if not most) stressful situations are interactions with people who may not be doing things the way that you'd expect. REMEMBER, the things that are the most stressful to you are the things that you care the most about but do not have control over! Example: Parents find this true because they can not control what happens to their kids. Relationships require attention and quality communication, and this
I've developed a five part strategy for a lot of the ads I write. Here's how it goes.
Step One... Think in multiples
One ad just isn't enough. Two mailings of the same ad isn't enough. But three, or more, will start to make things happen.
Step Two... think progressive
We've just touched on the topic of multiple mailings. You must first understand that fact about reaching maximum effectiveness with solo ads. However, you do need a little more than that. When people see the same ad, over and over and over again, they start to be a little "put off" by it. Meaning they've seen it so many times they don't react to it anymore.
So they key to multiple mailings is to think progressively. Each ad will start to work off of the previous.
For example, write two ads for a three part mailing campaign. Three ads for a four part mailing and so on.
Trade Secret... Most ezine
publishers sell their ad space in twos. This means that
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll have a hard time putting it down.
Solo ads are pretty much the same. If they start out boring, or "dry", they don't get read. Let's take that concept one step further. How does an author really capitalize on their writing? They write a series of books about the same thing. Harry Potter, Eragon, Lemony Snicket, Left Behind... they are all series of books that people can't wait to get their hands on. Why? Because they are exciting and appeal to their targeted audience.
Step Four... Make each ad a little more personal and immediate
When writing an ad remember one thing. People will only do what you tell them.<
Yul Kwon, the winner of the 13th season of Survivor, is quite accomplished. He's a graduate of UC Berkeley, Stanford, and Yale Law School. He's worked as a law clerk to a federal judge and as a legislative aide to Senator Joe Lieberman. Most recently he's worked as an independent business consultant and a business strategist at Google. Quite a resume for a 31 year old!And yet, according to his friends, he's still searching for his true calling...a way to make a difference.Since filming ended he's been taking time off to connect with friends and explore his interests. Although this may provide him with clues to his true calling, a random exploration of possibilities may not lead him to his dream career.Just as Y
For example, write two ads for a three part mailing campaign. Three ads for a four part mailing and so on.
Trade Secret... Most ezine
publishers sell their ad space in twos. This means that
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll have a hard time putting it down.
Solo ads are pretty much the same. If they start out boring, or "dry", they don't get read. Let's take that concept one step further. How does an author really capitalize on their writing? They write a series of books about the same thing. Harry Potter, Eragon, Lemony Snicket, Left Behind... they are all series of books that people can't wait to get their hands on. Why? Because they are exciting and appeal to their targeted audience.
Step Four... Make each ad a little more personal and immediate
When writing an ad remember one thing. People will only do what you tell them.<
So you've started your dream catering business and it's a success so far. Congratulations! However, you started out with a small budget and skimped on some things. Let's use your profits to upgrade your catering company's image and service, here are some tips:Upgraded Serving Dishes & SilverwareGet better silverware and serving dishes. Perhaps upgrade to silver or even gold plated silverware for that classy and elegant look. For serving dishes and plates, upgrade to a finer china.Upgrade Table LinensUpgrade your tablecloth's and napkins. Perhaps a better quality of textile would be appropriate.Upgrade ServiceProvide some additional training to your employees, especially your servers. Great
Solo ads are pretty much the same. If they start out boring, or "dry", they don't get read. Let's take that concept one step further. How does an author really capitalize on their writing? They write a series of books about the same thing. Harry Potter, Eragon, Lemony Snicket, Left Behind... they are all series of books that people can't wait to get their hands on. Why? Because they are exciting and appeal to their targeted audience.
Step Four... Make each ad a little more personal and immediate
When writing an ad remember one thing. People will only do what you tell them.
If your ad sounds like they have an eternity before making a decision the reader will take that long. If your ad has an impression of immediacy your reader will react to it. With a multiple mailing each ad should also progress in the urgency of the opportunity.
In a four part mailing campaign, the first two ads are the same. They are urgent but not overwhelmingly so. The third is a bit more personal (a friendly reminder from one friend to another about the opportunity and that they need to act soon) but the intensity is kicked up a little. The fourth email should be all about the urgency of the situation.
Why go through all this trouble?
Your main goal is two fold. You want to create a desire for the reader to visit your site. Your odds of that happening go way up with multiple mailings. Another goal is that you want to lower your advertising budget. By taking advantage of the way most ezine publishers structure their mailing schedule you are actually getting more impact for your website than using the same ad over and over.
Step Five... Connect the ads together with one main idea
You can have a progressive, multiple mailing that is exciting and urgent but if you don't connect them all with the same main idea, you're just shooting yourself in the foot.
What is the main idea? It's what you want to accomplish through each ad. Or why do you want that person to visit your site? No, it's not to make more money. It has to be something that person can "do". An action. Something like sign up for a newsletter, watch a video, read a story... whatever, just something that they do.
That same idea should be the focus of each ad. If your first two ads are about signing up for a free report, then the other two must have the same thing. That doesn't mean you can't add a little more incentive. You just can't stray away from what you want that person to do.
Try it out...
Is your solo ad campaign a little dull right now? Give this strategy a quick try. I'm sure you'll see an amazing transformation in your results.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/61827/otheradded-Five-Steps-To-Creating-A-Winning-Solo-Ad-Campaign.html">Five Steps To Creating A Winning Solo Ad Campaign</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/61827/otheradded-Five-Steps-To-Creating-A-Winning-Solo-Ad-Campaign.html]Five Steps To Creating A Winning Solo Ad Campaign[/url]
Related Articles:
Personal Branding 101: How to Build Your Platform as a Radio Show Guest
Import Imports Importing Procedures
Bookmark it:
|