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Other Added - How to Write a Landing Page
In the first part of Chapter 1 of Sun Zi Art of War, it was mentioned that going to war is of vital importance to the state, because it can determine whether it survives or not and also whether it will prosper or be destroyed. There is no in between. Since the stakes are high, initial planning and assessment are critical.So which area should the ruler look
- Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single p
Most of us will probably agree that there never seems to be enough time and that this in turn can create stress. No more is this so than in the workplace. As our jobs tend to dominate our lives, usually out of necessity more than choice, the problems we encounter there can get carried over into our private lives as well. This can cause all sorts of added diffic
You still have to work within the fundamentals of good writing and copywriting. And you still have to recognize the differences between writing for paper and writing for a monitor.
However, there are some important differences to consider when it comes to writing a landing page.
>> You KNOW what you want your visitors to do
On many web pages we are writing text to help people find what THEY want, either on that page or a different one. This may involve writing careful descriptions, using images and providing descriptive links to help our visitor move forward to the right page.
In other words, a lot of the time the pages we are writing are not the final destination pages for many of our visitors. So we deliberately help them leave the page, pointing them in the right direction.
With a landing page, everything changes. With a landing page, you know what you want them to do and you DON'T want them leaving that page until they have decided to make that purchase, sign up, download a white paper - or whatever else it is you want them to do.
>> Now you're in the realm of direct marketing
A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword...whatever. And now you have them on the page, you want to convert them.
When direct marketing with a landing page, remember these points.
- It's about the copy, the words. It's the text that will bring you success or failure.
- Design? The purpose of the design is to support and showcase the text. If you want results, your visitors must read the text. This influences your choices of colors, your use of images, the layout on the page.
- Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that's the one that says YES. You don't WANT them to navigate. You want to give them just the one way forward.
- Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single p
Have you ever watched a corporate executive on the financial news and the gentleman says something and you think to yourself why is he running that company anyway? Indeed this was my thought when I watched the President of HP, who happened to be at Davos with all the World Leaders say something really silly and she was serious enough that I almost did not believe
In other words, a lot of the time the pages we are writing are not the final destination pages for many of our visitors. So we deliberately help them leave the page, pointing them in the right direction.
With a landing page, everything changes. With a landing page, you know what you want them to do and you DON'T want them leaving that page until they have decided to make that purchase, sign up, download a white paper - or whatever else it is you want them to do.
>> Now you're in the realm of direct marketing
A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword...whatever. And now you have them on the page, you want to convert them.
When direct marketing with a landing page, remember these points.
- It's about the copy, the words. It's the text that will bring you success or failure.
- Design? The purpose of the design is to support and showcase the text. If you want results, your visitors must read the text. This influences your choices of colors, your use of images, the layout on the page.
- Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that's the one that says YES. You don't WANT them to navigate. You want to give them just the one way forward.
- Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single p
Convenience is something you need in your business; everything can be easy when you have the correct services to use. Business printing is another way to get your advertising project outsourced; online printers can easily cater to your needs.From an economical standpoint, outsourcing the work for advertisement material production is the way to go. With bein
>> Now you're in the realm of direct marketing
A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword...whatever. And now you have them on the page, you want to convert them.
When direct marketing with a landing page, remember these points.
- It's about the copy, the words. It's the text that will bring you success or failure.
- Design? The purpose of the design is to support and showcase the text. If you want results, your visitors must read the text. This influences your choices of colors, your use of images, the layout on the page.
- Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that's the one that says YES. You don't WANT them to navigate. You want to give them just the one way forward.
- Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single p
Trying to keep an even balance between your spending and earnings on your affiliate programs at the beginning has to very closely watched. Advertising is an absolute necessity but you have to make sure your advertising budget is less then what you’re making. Most of the time this is easier said than done. To help make sure you keep your head above water here’s
When direct marketing with a landing page, remember these points.
- It's about the copy, the words. It's the text that will bring you success or failure.
- Design? The purpose of the design is to support and showcase the text. If you want results, your visitors must read the text. This influences your choices of colors, your use of images, the layout on the page.
- Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that's the one that says YES. You don't WANT them to navigate. You want to give them just the one way forward.
- Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single p
Well, it seems we should all be very busy registering new domain name extensions as soon as we can, irregardless of whether we feel this is necessary or not. With ICANN bringing on an additional bevy of new domain name extensions, there are more possibilities to celebrate and party.With Google now indexing .otherdomainextensions much higher than .com extens
- Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single page dilutes attention and reduces response rates. Keep it focused.
>> Concluding thoughts
Many large and medium sized companies struggle with creating landing pages that are unashamedly built to maximize conversion rates. Perhaps they don't have the skills in-house to write and design that kind of page. Perhaps they feel uncomfortable about 'direct marketing' through their site pages.
Whatever the reason, it's the companies that have the will and the resources to build high-converting landing pages that will come out the winners.
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