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    Marketing 101
    Marketing is based on the importance of customers to a business and has two important principles:1.All company policies and activities should be directed toward satisfying customer needs.2.Profitable sales volume is more important than maximum sales volume.To best use these principles, a small business should:* Determine the needs of
    s can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.

    Be my guest

    Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to r

    If Money Be the Food of Success, Trade On! (How To Start a Business Destined for Success)
    Why does anybody start a business?It may seem like a very simple question, but the answer will reveal much about the business person, and more importantly how the business will ultimately evolve. When you peel back the layers of the manifold answers you'll hear, even if they say they do it for 'love', the underlying reason is to be successful and the onl
    eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.

    On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick “fundamentals” every eCommerce manager cannot afford to lose sight of.

    Think Fast

    Speed has become less of a problem due to the penetration of broadband, but don’t forget that a significant number of people still shop by a dialup connection. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).

    Our recommended page size is within 60-70k in bytes. At that amount, sites will likely load within the maximum wait time of 9 seconds. Online retailers should avoid flash at all costs within their transactional site. Flash’s artistic aspects may help you establish a brand presence – but it will likely lose potential customers before they have even searched within your store.

    Image is important

    Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product page original, and have

    multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.

    Be my guest

    Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to re

    The Top Three Problems IT Managers Face and How to Overcome Them
    Todays business environment has changed drastically from just a few years back. Rather than working exclusively with equipment, data, and systems, todays IT managers face issues such as cross training, personnel management, interdepartmental communication, and a widening job scope for all IT employees.This expansion of the IT job realm has left many IT m
    es on the table. This brief examines 4 quick “fundamentals” every eCommerce manager cannot afford to lose sight of.

    Think Fast

    Speed has become less of a problem due to the penetration of broadband, but don’t forget that a significant number of people still shop by a dialup connection. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).

    Our recommended page size is within 60-70k in bytes. At that amount, sites will likely load within the maximum wait time of 9 seconds. Online retailers should avoid flash at all costs within their transactional site. Flash’s artistic aspects may help you establish a brand presence – but it will likely lose potential customers before they have even searched within your store.

    Image is important

    Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product page original, and have

    multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.

    Be my guest

    Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to r

    Company Up and Running Just 2 Hours After Major Fire
    You might think that something as major as a building fire could put a serious dent in the productivity of any office, to put it mildly. Destruction of property equipment, furniture and files are almost certain. How much in terms of assets would be lost and for how long? What about the company’s mission critical data? Could it ever be replaced? Computers (esp
    t the site is developed with pages loading in less than 9 seconds (over a dial-up connection).

    Our recommended page size is within 60-70k in bytes. At that amount, sites will likely load within the maximum wait time of 9 seconds. Online retailers should avoid flash at all costs within their transactional site. Flash’s artistic aspects may help you establish a brand presence – but it will likely lose potential customers before they have even searched within your store.

    Image is important

    Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product page original, and have

    multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.

    Be my guest

    Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to r

    Melbourne Business Information
    Melbourne Business InformationBefore I tell you about doing business in Melbourne, let's take a quick look at the history of Melbourne... Founded by free-settlers in 1835, 47 years after the first European settlement of Australia, the famous Victorian gold rush of the 1850s transformed Melbourne from a small pastoral settlement situated a
    nce – but it will likely lose potential customers before they have even searched within your store.

    Image is important

    Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product page original, and have

    multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.

    Be my guest

    Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to r

    10 Budgeting Tips for Business People and Small Companies
    It is possible for small companies and individual business people to cut costs without sacrificing quality. Keep these 10 budgeting tips in mind when purchasing goods and services.1.) Buy in bulk, but compare prices.Sam's Club and Costco cater to small businesses and have good deals on bulk-packaged items. Know the sale prices at discount r
    s can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.

    Be my guest

    Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to register on your site before purchasing is a sure way to drive a portion of your traffic to your competitors. Too often, shoppers do not have the time or the inclination to fill out a lengthy form explaining what types of information they desire.

    Always offer the ability to checkout as a guest. You will see less customer leakage within the checkout process and can still offer the option to register when the sale is completed.

    Make sure it’s “above the fold”

    Your homepage is the most important page within your eCommerce store. It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors. Users typically visually scan a web page from top to bottom and then from left to right. All critical content and navigation options should be obvious to the shopper without having to scroll down. If you have your best promotions “below the fold” – you can bet that a large percentage of browsers are not scrolling down to see it.

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