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Other Added - The 10 Keys To E-Commerce Success
Brand is important even when not changing your name. If your goal is to grow your market share and your category is relatively mature then re-evaluating your brand is as important as your advertising messages. Eighty percent of our clients change their brand but never change the name of their product, service or company. The only other thing that changes is their bottom line.Brand Is A Contract Think about the dollars that you spend on marketing and advertising and compare that to the allocation you have made on your brand strategy. If your fiscal goals are not being met it is possible that the problem is not in your ad copy, media mix or sales force but in your brand permissions. In the DNA of your brand resides its permission to be important to the customer you wish to influence. Without a full and complete understanding of your brand, much of your marketing dollars are being wasted.Because we are all business
Today integrating technology is the buzzword, business leaders across the world can’t stop discussing about how technology will transform our present business environment. How tech savvy companies will extinct the rudimentary one. Learning from late nineties dotcom bust, we know technology is no one pill panacea for business problems but a tool which make our management efficient and effective. Technology enables us to have more information to take our decisions but it can’t take our decision. The decisions still has to be taken by humans behind it.Management faces some real time difficulties in managing technology – the foremost among them is - when is the right time to invest in technology. Most business fear to invest at present stage as they believe that technology is changing so fast that investment made today will become rudimentary in the near future and the investments might not able to realize the total cost incurred in it.Secondly when and how to move to the next stag
CLICK HERE to download the secret to my success! No, really. Please... One day when talking to a friend of mine through removing some spyware from his computer, I asked how he thought he got it. "I don't know..." he quickly replied..."I guess I clicked on something that told me to click on it."... I do recall reading somewhere that 10% of us turn our brains off when we get online. If you want someone to buy something, don't just tell them to buy it, tell them exactly how to buy it.
2. Most people can't remember more than seven things at once
There is a reason US phone numbers are 7 digits long - 10 if you include the area code... Humans are pattern driven creatures. We like 24 hours in a day, 7 days in a week, 4 weeks in a month, 12 months in a year... and so on. The more patterns we make as humans, the more our mind can relate different things. However, for the most of us, the patterns cannot be too complex. Don't confuse your customers. Give them details. Allow them to form the pattern in their mind. Then tell them to buy your product.
3. Research shows that web readers scan pages before they read anything, meaning they may leave your site if it doesn't grab their attention.
In the dial up days, I used to tell people they had 30 seconds to make an impression on a visitor. Now, it's a micro-fraction of that. The latest study indicated that a website had 3 seconds to deliver the content to the user, and that a user would make up their minds within 1 second. 1/2 second if that user was a female - seriously. It's what I call the "ummm". A site loads, a user says, "Ummm..." and that's followed by a "yes"
Dial one if you have your credit card handy and would like to speak to an intelligent person, in your own country, who can really help you!I've recently have had some incredibly bad experiences when I have tried to phone some very well-known banks in the UK.On the first occasion, I was trying to make an inquiry about my father's bank account. My father is no longer able to look after his own affairs and I have power of attorney which has been registered with his bank.I dialled the telephone number shown on the statement and my call was answered by a very friendly lady called Anna.I asked Anna for some information about my father's accounts. But I was told that I did not have the required authority to be able to access this information. I knew that this was wrong but Anna was convinced.Anna suggested that I would have to visit the branch where my father's account is held and see one of their representatives.I explained to Anna that my father's acco
2. Most people can't remember more than seven things at once
There is a reason US phone numbers are 7 digits long - 10 if you include the area code... Humans are pattern driven creatures. We like 24 hours in a day, 7 days in a week, 4 weeks in a month, 12 months in a year... and so on. The more patterns we make as humans, the more our mind can relate different things. However, for the most of us, the patterns cannot be too complex. Don't confuse your customers. Give them details. Allow them to form the pattern in their mind. Then tell them to buy your product.
3. Research shows that web readers scan pages before they read anything, meaning they may leave your site if it doesn't grab their attention.
In the dial up days, I used to tell people they had 30 seconds to make an impression on a visitor. Now, it's a micro-fraction of that. The latest study indicated that a website had 3 seconds to deliver the content to the user, and that a user would make up their minds within 1 second. 1/2 second if that user was a female - seriously. It's what I call the "ummm". A site loads, a user says, "Ummm..." and that's followed by a "yes
At one time or another, everyone on the Internet gets asked to participate in a survey of some sort. Most of us, at least at first, actually go through the whole process and actually finish a survey or two.But did you know that it's possible to get paid for doing that? It is! The reason is that the productive machinery of big companies that produce goods and services, depends on consumer decisions. Ultimately in a free-market economy it is the consumer who votes for what he wants and likes, voting with his discretionary spending dollars.So those in charge of producing are constantly trying to predict what the consumers will want in the future. They turn to market researchers to tell them. The market researchers use consumer opinion surveys to answer the producers' questions.The low cost and fast response time of the Internet make it a favorite medium to get the survey takers and survey makers together. To get enough qualified volunteers the survey makers offer to
3. Research shows that web readers scan pages before they read anything, meaning they may leave your site if it doesn't grab their attention.
In the dial up days, I used to tell people they had 30 seconds to make an impression on a visitor. Now, it's a micro-fraction of that. The latest study indicated that a website had 3 seconds to deliver the content to the user, and that a user would make up their minds within 1 second. 1/2 second if that user was a female - seriously. It's what I call the "ummm". A site loads, a user says, "Ummm..." and that's followed by a "yes
The stereotype that conflict is always detrimental is coming under attack from many researchers. There is a growing school of thought that conflict can stimulate an energetic and dynamic working environment that shakes apathy and compliancy to its core. However, there is an equally vocal group that finds conflict is always dysfunctional and its consequences can far outweigh any potential benefits.Conflict can effect radical change. In many organizations when radical change is necessary to fight stagnation and apathy, managers deliberately introduce conflict to raise the intensity of a group. New ideas and concepts can come from this intense level of activity. But, arguably, these ideas can just as easily come from cohesive group activity that is orchestrated by responsible managers. The truth is that radical change can come from a variety of methods, conflict being one of them. But the risks of conflict may make this a risky undertaking.The consequences of conflict can k
3. Research shows that web readers scan pages before they read anything, meaning they may leave your site if it doesn't grab their attention.
In the dial up days, I used to tell people they had 30 seconds to make an impression on a visitor. Now, it's a micro-fraction of that. The latest study indicated that a website had 3 seconds to deliver the content to the user, and that a user would make up their minds within 1 second. 1/2 second if that user was a female - seriously. It's what I call the "ummm". A site loads, a user says, "Ummm..." and that's followed by a "yes
Have you grown tired of trying to figure out creative places to advertise your business? What about plain and simple creative ideas? Let me share with you fifty creative ideas. I hope this list gets your creative juices flowing.1. Take a small zip close baggy (snack sizes work well) and include the following in it:Your Business Card, Business Opt Mini Flier a Piece of Candy such as hard candy or a lollipop, mini flier of current host specials, discount coupon (optional) etc.Hand these out to the bank tellers, retail cashiers, at your kids sport events, every where you go!2. When I stay at hotels & motels I leave a mini catalog, my business card & discount coupon and the mini coin canister for the maid! I put her tip inside the mini coin canister! I have gotten 3 orders by doing this!Be creative when you leave tips for Hotel Maids, Waitresses, Waiters, Hair Dressers, etc. Don't just hand them your business card, make it memorable!You can als
4. Most buyers complete their purchase-related search engine research two or more weeks before they buy.
Two weeks. 14 days. 2 sets of 7 days. If your site doesn't make a lasting impression with the user - even visually - they won't be back. And if they don't come back, you don't make the sale.
Not too long ago, I was doing some reasearch on a particular subject. I had found a very good source, and shared it with a colleague of mine. About two weeks later, we were discussing the subject again. I hadn't book marked the page, and couldn't recall the name of the site. What I did recall was the pattern of the layout. I remembered the red and blue colors, with the yellow highlighted price. When I again found that pattern, I recalled more information about that website.
Had that site not grabbed my attention, and given me a few key items to remember, they would have lost a sale. Needless to say, they got my business.
5. People are more likely to read a headline that is followed by a blurb
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