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Other Added - How Much Should A Website Be Able To Make In Sales?
A few months back I wrote an article about a list which I had started some 10 years ago when I began managing projects. This list is a hodge-podge of things which worked and things which didn't. I've added items as years have years passed, sometimes subtracted and also updated statements to be more relative as I've grown personally and professionally. In that last article I focused specifically on 5 common reasons project managers fail and fall down. Today I'd like to balance that article with 5 ways to succeed. Before beginning I'd like to qualify the 5 ways I've identified.There are quite literally hundreds if not thousands of ways to succeed as a project manager. One can look at success from general management practices, team leadership, personal competence, delivery and the entire gambit of the project processes. What I’ve aggregated here are some simple and quick tips which I hope you can carry with you as you go out into the fray to lead and direct your efforts.Aristotle wrote “We are what we repeatedly do. Excellence then is not an act but a habit.” Much like project management we have to work to succeed and strive to achieve excellence in everything we do. Failure is easy and requires no effort on our part. Success takes work, drive, effort, motivation and dedication. After all if it was easy everybody would be just that. Successful.
and you will do better if you specialise in a few key areas. For example - don’t sell cook books, Ferrari logos and wholesale baby nappies on the same site, because you will find it really hard to rank well for three such diverse areas.
However, there is more to do to rank well in the search engines.
You can get a quick indication of how important Google thinks you are by looking at your page rank or PR. You can find out a site’s page rank fairly easily.
Download Google Toolbar
If you go into what ever is your browser (Internet Explorer, mozilla etc) and do a search for “google toolbar” it will pop up with the google tools page and there is an upload button that you can hit to install the tool bar. There is also an illustration of google tool bar. On it is “PR”, this is the page rank number.
The Alexa rating that the tool bar gives is also interesting. It is a measurement of how viewed the site is. 1 indicates the most vi
The world is not waiting for you…or your product or service. Or your firm. Or your firm’s message. They’re getting along just fine without you. Until you give them a reason to think otherwise, it’ll continue that way. This isn’t news, though. That’s why you advertise and market. But so does every other business out there. What are the chances you’ll be noticed? Almost nil. Unless…Unless you cause a disruption.Unless you physically grab the hair on their heads and forcibly jerk them to notice how great you are. Okay, maybe contracting “marketing thugs” on street corners to assault people in the name of your message might get you in trouble (you’d get UNBELIEVABLE press though!). But we think it’s possible to achieve the same result with a fresh and unique branding and marketing strategy that breaks up the drone of everyday life for your market, and gets them to listen.You need to consider hiring a branding company or a branding consultant who can differentiate you in the marketplace- that makes a difference. No matter how exciting or dull you may believe your company is, brand professionals have proven time and time again that they can produce convention-smashing branding, marketing and advertising efforts, no matter the challenge. Whether that takes the form of reinventing your brand identity and brand image or reworking internal and external communica
I was curious to see what internet marketers say about this, so I went to Google and typed in ‘How much should a website sell’.
Well, the number one organic (not sponsored) response was this following link
Bored.com - Fun Stuff To Do When You Are Bored
Get Rich Online - Dozens of free tools you can use to create your own website. Sell stuff online or make a site and sell ads on it. … www.bored.com/ - 90k - 20 Sep 2006 - Cached - Similar pages
So I clicked through.
They are a pretty good site if you’re bored I guess, they have access to lots of on line games, word games, silly photos, funny lists – things like “Make George W Bush dance!” etc. And up on the top left hand corner of the page, (which is one of the most viewed points on a site) was this: “Earn cash online”
So I clicked on it. And it was a page telling you lots of ways to earn cash online.
According to them you can join up to fill in surveys (and get paid from .35 to $4) You can get paid 10 cents an email to read emails. You can play games on line and earn unlimited amounts of money. The page’s slogan was this: “When you’re a member of InboxDollars.com money really DOES grow on trees.”
So, shall we all abandon our businesses and go and fill in surveys, or learn how to play Tetris at a professional level? Sometimes it can feel tempting, especially if you have just put up a site, or just redone one, and you feel it’s looking pretty good, your product is excellent . . . AND NO ONE IS BUYING FROM YOU. Maybe, you think, I will go and fill in surveys for . 50. At least it’s sure money.
So what do you do? You feel like you need the internet equivalent of those wobble boards that Dominoes Pizza use on the side of the road at peak hour. You need to jump up and down, wave something and get people’s attention. But Dominoes has the advantage over us – they are free to go and stand on the side of a high way with their wobble board. You need search engines to direct traffic to you.
Yes there are other ways that you can get known, you can put lots of articles on line, and there are some great sites to submit articles to that will get you published all over the web (if you’re good). You can have press releases, and you can buy advertising on all the major search engines, and on adsense sites as well. But, at the end of the day, you also want the search engines to like you, as they will send traffic to your site all the time if they do. (For free).
So how do you woo Google and friends? There is a lot to it. One thing that can help is blogging on a blog attached to your site. In an earlier newsletter we talked about Blog Power! And blogs are a really good way to attract search engines.
A lot of the things that make blogs attractive can be applied to your site in general.
So let’s have a recap of what makes blogs search engine friendly:
The content is updated regularly; the content tends to be specific to certain key words; blogs contain a lot of words – search engines like words A LOT (as opposed to images or white space!); Search engines are weighted in favour of blogs – thinking that intelligent people with relevant things to say write them.
The last pro blog point is a bit difficult to adapt to your website, it is, after all, a website and not a blog. But the first three if applied to your site will help your rankings. Search engines like these three things because they equate them with relevant sites. At the end of the day search engines want to present their customers (the searchers, also your potential customers) with the sites that are most relevant to the searcher’s search.
So they want to know what you’re talking about (you need to have words),
they want you to add new relevant information regularly (a site last updated in 1996 is NOT going to rank well generally, unless it is from a government or a university),
and you will do better if you specialise in a few key areas. For example - don’t sell cook books, Ferrari logos and wholesale baby nappies on the same site, because you will find it really hard to rank well for three such diverse areas.
However, there is more to do to rank well in the search engines.
You can get a quick indication of how important Google thinks you are by looking at your page rank or PR. You can find out a site’s page rank fairly easily.
Download Google Toolbar
If you go into what ever is your browser (Internet Explorer, mozilla etc) and do a search for “google toolbar” it will pop up with the google tools page and there is an upload button that you can hit to install the tool bar. There is also an illustration of google tool bar. On it is “PR”, this is the page rank number.
The Alexa rating that the tool bar gives is also interesting. It is a measurement of how viewed the site is. 1 indicates the most vie
The promotional products industry has seen phenomenal growth in recent years. This is partly attributable to the ever increasing range of innovative products which complement the more traditional items, but also because of the growing recognition of the valuable role that promotional products play in the marketing mix.Because most promotional products are useful and appreciated by the recipient, they are retained and used. The imprinted message therefore gains repeated exposure without any further cost to the advertiser. Research* shows that 71% of an audience consisting primarily of business people said that they had received a promotional product in the previous 12 months. Of this group, 33.7% actually had the item with them. Furthermore, 76.1% of respondents could remember the advertiser’s name on that product, whereas only 53.3% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the previous week.52% of those questioned reported that their impression was more favourable after receiving the promotional product and that they had gone on to do business with the advertiser. Many people keep their promotional products for more than a year. In the same survey, when asked why they kept promotional products for so long, 75.4% of respondents said it was because they found the item useful, 20.2% thought
According to them you can join up to fill in surveys (and get paid from .35 to $4) You can get paid 10 cents an email to read emails. You can play games on line and earn unlimited amounts of money. The page’s slogan was this: “When you’re a member of InboxDollars.com money really DOES grow on trees.”
So, shall we all abandon our businesses and go and fill in surveys, or learn how to play Tetris at a professional level? Sometimes it can feel tempting, especially if you have just put up a site, or just redone one, and you feel it’s looking pretty good, your product is excellent . . . AND NO ONE IS BUYING FROM YOU. Maybe, you think, I will go and fill in surveys for . 50. At least it’s sure money.
So what do you do? You feel like you need the internet equivalent of those wobble boards that Dominoes Pizza use on the side of the road at peak hour. You need to jump up and down, wave something and get people’s attention. But Dominoes has the advantage over us – they are free to go and stand on the side of a high way with their wobble board. You need search engines to direct traffic to you.
Yes there are other ways that you can get known, you can put lots of articles on line, and there are some great sites to submit articles to that will get you published all over the web (if you’re good). You can have press releases, and you can buy advertising on all the major search engines, and on adsense sites as well. But, at the end of the day, you also want the search engines to like you, as they will send traffic to your site all the time if they do. (For free).
So how do you woo Google and friends? There is a lot to it. One thing that can help is blogging on a blog attached to your site. In an earlier newsletter we talked about Blog Power! And blogs are a really good way to attract search engines.
A lot of the things that make blogs attractive can be applied to your site in general.
So let’s have a recap of what makes blogs search engine friendly:
The content is updated regularly; the content tends to be specific to certain key words; blogs contain a lot of words – search engines like words A LOT (as opposed to images or white space!); Search engines are weighted in favour of blogs – thinking that intelligent people with relevant things to say write them.
The last pro blog point is a bit difficult to adapt to your website, it is, after all, a website and not a blog. But the first three if applied to your site will help your rankings. Search engines like these three things because they equate them with relevant sites. At the end of the day search engines want to present their customers (the searchers, also your potential customers) with the sites that are most relevant to the searcher’s search.
So they want to know what you’re talking about (you need to have words),
they want you to add new relevant information regularly (a site last updated in 1996 is NOT going to rank well generally, unless it is from a government or a university),
and you will do better if you specialise in a few key areas. For example - don’t sell cook books, Ferrari logos and wholesale baby nappies on the same site, because you will find it really hard to rank well for three such diverse areas.
However, there is more to do to rank well in the search engines.
You can get a quick indication of how important Google thinks you are by looking at your page rank or PR. You can find out a site’s page rank fairly easily.
Download Google Toolbar
If you go into what ever is your browser (Internet Explorer, mozilla etc) and do a search for “google toolbar” it will pop up with the google tools page and there is an upload button that you can hit to install the tool bar. There is also an illustration of google tool bar. On it is “PR”, this is the page rank number.
The Alexa rating that the tool bar gives is also interesting. It is a measurement of how viewed the site is. 1 indicates the most vi
Hi my name is Karl Daniels, I am writing this article to help people with shopping on line, I would like to start by saying, don’t you just hate it when people say “shopping online isn’t safe”, well I would like to say it is but and that then would make me a total liar, but it can be safe shopping online if you just follow these ten simple rules.1. Just say “No!” to free software Many adware and spyware products come bundled with so called freeware. File sharing programs like Kazaa come bundled with nasty programs that create pop-up ads and redirect your browser home page or search results.2. Use Mozilla FireFox As of this writing there are no pieces of spyware or adware that attack vulnerabilities in FireFox. Of course, there are vulnerabilities in FireFox that could be attacked so you still have to be vigilant.3. Use Mac OSX This operating system, available on Apple computers is much safer to use that any Windows based OS. There are lots of reasons for this but the most important is that this OS has a very low market penetration so virus and spyware writers ignore it.4. Make sure your Internet Explorer has been patched up to the latest available security patch.5. Avoid questionable sites Avoid Web sites that offer unscrupulous content such as pirated software or adult material.6. Be very suspicious o
Yes there are other ways that you can get known, you can put lots of articles on line, and there are some great sites to submit articles to that will get you published all over the web (if you’re good). You can have press releases, and you can buy advertising on all the major search engines, and on adsense sites as well. But, at the end of the day, you also want the search engines to like you, as they will send traffic to your site all the time if they do. (For free).
So how do you woo Google and friends? There is a lot to it. One thing that can help is blogging on a blog attached to your site. In an earlier newsletter we talked about Blog Power! And blogs are a really good way to attract search engines.
A lot of the things that make blogs attractive can be applied to your site in general.
So let’s have a recap of what makes blogs search engine friendly:
The content is updated regularly; the content tends to be specific to certain key words; blogs contain a lot of words – search engines like words A LOT (as opposed to images or white space!); Search engines are weighted in favour of blogs – thinking that intelligent people with relevant things to say write them.
The last pro blog point is a bit difficult to adapt to your website, it is, after all, a website and not a blog. But the first three if applied to your site will help your rankings. Search engines like these three things because they equate them with relevant sites. At the end of the day search engines want to present their customers (the searchers, also your potential customers) with the sites that are most relevant to the searcher’s search.
So they want to know what you’re talking about (you need to have words),
they want you to add new relevant information regularly (a site last updated in 1996 is NOT going to rank well generally, unless it is from a government or a university),
and you will do better if you specialise in a few key areas. For example - don’t sell cook books, Ferrari logos and wholesale baby nappies on the same site, because you will find it really hard to rank well for three such diverse areas.
However, there is more to do to rank well in the search engines.
You can get a quick indication of how important Google thinks you are by looking at your page rank or PR. You can find out a site’s page rank fairly easily.
Download Google Toolbar
If you go into what ever is your browser (Internet Explorer, mozilla etc) and do a search for “google toolbar” it will pop up with the google tools page and there is an upload button that you can hit to install the tool bar. There is also an illustration of google tool bar. On it is “PR”, this is the page rank number.
The Alexa rating that the tool bar gives is also interesting. It is a measurement of how viewed the site is. 1 indicates the most vi
If you want to promote your company or brand, then Advertising Specialty Sticky Notes prove to be handy. Everyone uses Sticky Notes. Every time your client or customer writes on that Sticky Note he will see your company’s logo. This helps maintain brand recognition. Use sticky notes along with other forms of promotion, and you'll be well on your way to success.These customized Advertising Specialty Sticky Notes provides you with outstanding advertising value, and the message and logo on it provide maximum brand recall. Sticky Notes comes in various sizes and colors. Advertising Specialty Sticky Notes comes in a price range that is not too high and not too low. What makes these Sticky Notes such successful Advertising Specialties is that they are seen by many people, which helps you to attract more clients. Advertising Specialty Sticky Notes primarily come in bulk, and prices range from $0.26 to $2.69. The price entirely depends upon the amount and type of sticky not you want.Nowadays, Advertising Specialty Sticky Notes comes in an imprinted format too, which provides a very classy and well-crafted look. They are not only used to promote your business to clients, but also within the organization. They are also used in schools, offices, homes and many more places. Because of their availability in various colors, you have a wide range of choices, to suit your
The content is updated regularly; the content tends to be specific to certain key words; blogs contain a lot of words – search engines like words A LOT (as opposed to images or white space!); Search engines are weighted in favour of blogs – thinking that intelligent people with relevant things to say write them.
The last pro blog point is a bit difficult to adapt to your website, it is, after all, a website and not a blog. But the first three if applied to your site will help your rankings. Search engines like these three things because they equate them with relevant sites. At the end of the day search engines want to present their customers (the searchers, also your potential customers) with the sites that are most relevant to the searcher’s search.
So they want to know what you’re talking about (you need to have words),
they want you to add new relevant information regularly (a site last updated in 1996 is NOT going to rank well generally, unless it is from a government or a university),
and you will do better if you specialise in a few key areas. For example - don’t sell cook books, Ferrari logos and wholesale baby nappies on the same site, because you will find it really hard to rank well for three such diverse areas.
However, there is more to do to rank well in the search engines.
You can get a quick indication of how important Google thinks you are by looking at your page rank or PR. You can find out a site’s page rank fairly easily.
Download Google Toolbar
If you go into what ever is your browser (Internet Explorer, mozilla etc) and do a search for “google toolbar” it will pop up with the google tools page and there is an upload button that you can hit to install the tool bar. There is also an illustration of google tool bar. On it is “PR”, this is the page rank number.
The Alexa rating that the tool bar gives is also interesting. It is a measurement of how viewed the site is. 1 indicates the most vi
You see all the magnificent claims out there of people making these huge fantastic online incomes. Is it all just Hype? I mean I bet that you're bombarded with internet ads claiming that you can make $1000 per day, right? Does it make you feel discouraged knowing that somewhere out there lies the secret to making a killing online?Well here's the good news, there really are people out there making $1000 per day on the internet, and sometimes even more than that. So what is their secret?The fastest way to make $1000 per day, is to have your own product and learn how to drive massive targeted traffic to your website. Notice that I said "targeted" traffic. If your selling an ebook that explains how to get a high score on the SAT's, then you probably don't want the traffic of people that are looking for dog training tips. If you sell your own product online, then you get to keep all the money and the only real overhead to running your online business is advertising.Keep in mind, that the traffic landing on your site, needs to be from people that are really interested in what you have to sell. In addition, your website needs to be constructed in a way that captures the names and emails of your visitors so that you can follow up with them using an autoresponder. It is a well known fact among internet marketers, that 99% of people that land on your website wil
and you will do better if you specialise in a few key areas. For example - don’t sell cook books, Ferrari logos and wholesale baby nappies on the same site, because you will find it really hard to rank well for three such diverse areas.
However, there is more to do to rank well in the search engines.
You can get a quick indication of how important Google thinks you are by looking at your page rank or PR. You can find out a site’s page rank fairly easily.
Download Google Toolbar
If you go into what ever is your browser (Internet Explorer, mozilla etc) and do a search for “google toolbar” it will pop up with the google tools page and there is an upload button that you can hit to install the tool bar. There is also an illustration of google tool bar. On it is “PR”, this is the page rank number.
The Alexa rating that the tool bar gives is also interesting. It is a measurement of how viewed the site is. 1 indicates the most viewed site and it was a wedding mall last time I looked. Alexa rankings descend down into the millions (the least viewed site). For various reasons Alexa is an indication rather than fully accurate. But it is good to see your Alexa rank improve.
PR 1 is not great. Neither is PR 2. PR 3 means that you’re beginning to get somewhere, PR 5 and 6 are worth boasting about and to have a PR 8 or 9 is fantastic.
To recap what PR is, it is an indication of how valuable Google thinks a particular page is in your site. Different pages within your site can and will have different PR. The more valuable a page is, the more likely it is to be turned up as a result for a search term. PR is good to use when looking at your competitors’ web pages. You can get a quick idea of how easy they will be to replace by looking at their PR.
That being said, a good PR does not GUARANTEE that you will be no 1 on Google, the algorithm is complex, but PR is a good indication.
So if you have an Alexa of 10 million a PR of zero and no customers, how to you go from woe to go?
You need a plan. Just like a good business has a plan, a killer website is also (generally) a planned affair. There are people who get lucky and just have good marketing genes, but most of us have to work at it.
You’ll be happy to know that good website marketing is not voodoo, or an art, it is a science. It is a fast changing very information heavy science, but it is a science, meaning that the laws of cause and affect apply.
But bear in mind that website marketing laws can be as difficult to understand and change more quickly than taxation promises before an election. Google in particular tweaks its algorithms regularly, and staying fully on top of online marketing is a full time job, or a very exciting hobby! But there are things that are a pretty good foundation upon which to build your site plan, with regards to wooing the search engines.
We use these basics when planning our sites:
Search engines like stability, so plan for it:
Search engines attach greater relevance to sites that have been around longer. Google won’t even look at you until you are past its “sandbox period” (a few months). So don’t put up pages, spend time and money getting them good PR and then, while redesigning your site, remove those pages. What a waste of effort. Plan your site well ahead.
The same goes for domain names.
Chose a good name from the start. Something keyword relevant, short and easy to remember is good. Try not to change your domain name. If you have one now that you know is a dead loss, then you may have to change it. But please try and register good domain names from now on! It is very sad to get a domain some PR and google recognition and then can it.
Domains are like on line real estate. People sell domains, they watch for domains currently in use to come up for expiry so that they can buy them if the current owner doesn’t renew them. A domain is something of value and should be chosen carefully.
Make sure that you have a good web host.
What do you think when you click through a search result link on google and the site isn’t found? I tend to think that the site no longer exists. I definitely don’t return tomorrow and check again.
But it could be that the site still exists and it just has a bad web host. Before putting your site to host with any one, check them out. Can you get them at 11.30 pm if you have a problem?
Are they available via email contact only? (Not good. When your site is down you want to be able to phone someone straight away.)
Where are the servers that they’re selling space on? Some countries are more reliable than others.
Cheaper is not always better. If you are down 1% of the time you are with a bad host.
Make sure that you have a good web designer.
We recently did a site inspection and a redesign proposal for a business that wants a new site. The site had a few problems that the owners were aware of, and some that they weren’t. One of
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BB link (for phorums):
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