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Other Added - Writing for the Web
How Do Autoresponders Work?
Have you ever received an email telling you that the person you emailed is on vacation and will not be answering his email for the next week? What about a company that answers with an email thanking you for your interest and that they would get back to you in a day or two? Or even an email saying that the email you tried to send could not be delivered?Each of these is a different version of what we commonly call an autoresponder. An autoresponder is simply that, a computer program that automatically answers email sent to it. This simple definition, however, belies a world of difference between the different types of autoresponders in use today.The first auto responders were incorporated into mail transfer agents or email providers. When they could not deliver a piece of email, they would send an autoresponse to you letting you know as much. These types of emails were helpful, but not particularly sophisticated.That has all changed radically in recent years, as autoresponders have been incorporated into the marketing strategies of many companies. Today autoresponders are used by companies to immediately give feedback and information to prospective clients. This might include sending an autoresponse to email inquiries which include pricing information, more details about a product, and a timeline for when they can expect someone from the company to get back with them.These ‘client touches’ are a valuable commodity in the world of marketing because they improve conversion rates in the purchase of goods by keeping the product or service in the mind of the purchaser for a bit longer, as well as provide the company with an additional opportunity to provide the potential customer with more information on the product.Autoresponders are setup primarily in one of two ways, with an outsourced ASP model, and a server-side model. The Outsourced ASP model involves the company or provider who would like to incorporate an autoresponder into their business model contracting with an outside provider. The outside provider will then typically provide the user with access to a web-based control panel. From there the company or individual can dictate exactly what they would like the autoresponder to say to each email received as well as how to deal with different types of emails and other variations. For t
d-Make-More-Money&id=617552">Multiple Uses For Multiple Suppliers - Avoid Conflict And Make More MoneyHave you ever received an email telling you that the person you emailed is on vacation and will not be answering his email for the next week? What about a company that answers with an email thanking you for your interest and that they would get back to you in a day or two? Or even an email saying that the email you tried to send could not be delivered?Each of these is a different version of what we commonly call an autoresponder. An autoresponder is simply that, a computer program that automatically answers email sent to it. This simple definition, however, belies a world of difference between the different types of autoresponders in use today.The first auto responders were incorporated into mail transfer agents or email providers. When they could not deliver a piece of email, they would send an autoresponse to you letting you know as much. These types of emails were helpful, but not particularly sophisticated.That has all changed radically in recent years, as autoresponders have been incorporated into the marketing strategies of many companies. Today autoresponders are used by companies to immediately give feedback and information to prospective clients. This might include sending an autoresponse to email inquiries which include pricing information, more details about a product, and a timeline for when they can expect someone from the company to get back with them.These ‘client touches’ are a valuable commodity in the world of marketing because they improve conversion rates in the purchase of goods by keeping the product or service in the mind of the purchaser for a bit longer, as well as provide the company with an additional opportunity to provide the potential customer with more information on the product.Autoresponders are setup primarily in one of two ways, with an outsourced ASP model, and a server-side model. The Outsourced ASP model involves the company or provider who would like to incorporate an autoresponder into their business model contracting with an outside provider. The outside provider will then typically provide the user with access to a web-based control panel. From there the company or individual can dictate exactly what they would like the autoresponder to say to each email received as well as how to deal with different types of emails and other variations. For t
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- How to Choose Right Computer Based Training Vendors
Everyday more training software developers and vendors join the world of IT providers, companies and individuals who usually fall into two categories: those who develop applications, and those who provide learning solutions.Because of the need for IT professionals, there is an uncontrolled growth of vendors, which goal is to provide the right quality computer based training. NETg, Learnkey, CBT nuggets, Career Academy, CBT Direct and CBT systems are just a few of those names you probably have heard as leading the major computer based training vendors.The importance of computer training is undoubtedly important, if you consider the need of a qualified workforce, in our modern challenging world, where technology evolves quicker than human's proficiency. Training vendors offer training in a large array of computer application, as well as diverse certifications and core technical skills.Learnkey offers expert on-demand training solutions, bringing software to educate you at home, school or office via PC. This vendor has helped thousands of people achieve their certification goals, through the use of critical software and related technology, including MCSE, MCSA, Cisco, MCDBA, MOS and Wireless.Training solutions from Learnkey help people improve their career skills as well as develop teaching abilities, covering four industry channels: Corporate, Personal, K-12 Educations and Higher Education.NETg is the acclaimed software developed by Thomson Learning Company, the worldwide leader in corporate blended learning solutions that facilitates self-study through different levels and skills courses, including multimedia presentations.Providing tailored computer based training and Internet based training, NETg is a regular feature in many universities and countless corporate institutions using their training programs.Career Academy is a reputable training vendor in the United States, trusting in the power of multimedia CD-ROM tailoring people's educations with expert video instructions and hands-on lab simulations, with the aid of online services to help their customers in getting the most from a computer-based training experience.Career Academy has direct interaction with the professors, and also offers CBT Boot Camps and online training programs presented in full motion video and audi
In 1997, John Morkes and Jakob Nielsen have conducted a study to determine the way users read various texts on the Web. Their conclusion was that people tend not to read the text thoroughly, but they scan it instead. They browse through it, looking for the relevant information at the surface. Web users are people that want to find information as quickly as possible. They seem to prefer short, right-to-the-point pages, and factual information to the overcharged, insipid and sometimes incomprehensible (due to the hyped language) "marketing fluff" that characterizes most of the writings that populate the Web nowadays. The quality, credibility and relevance of the information are of utmost importance. Failure to satisfy any of these needs will determine users to never access a web page that has not provided concise, scannable and objective information. In support of the above, the following paragraphs will attempt to cover some of the most important details that you should consider when writing for the web. Text Format
- Sections
Since scanning is the universally accepted norm for web texts, do try to make your text short, or, if not possible, split it into sections/chunks with relevant headings and subheadings. Web users are usually in a hurry. They need bite-size information, and fast. Help them and you will also do yourself a favor.
- Headings and Subheadings
The first heading on the page is the most important. It tells the reader why the text is worth reading.
The next headings that you use must have more of an objective value than a stylistic one. They should sum up the content of the corresponding paragraph or sub-paragraph. - Bulleted and Numbered Lists
The purpose of the bulleted lists should be to make information more obvious. It also contributes to reducing the amount of text on the web page and improves scannability. Information that is obvious is easier to remember. For example (See our Usability Evaluation Services):
The usability concept A usable sales website is one where:- Your visitors can easily find what they are looking for;
- Your answers to frequently asked questions are helpful and easy to locate;
- Your ordering system is easy to use and intuitive;
- Your visitors feel comfortable trusting you, the company that operates the website.
- Tables
A table that contains relevant results of a study, for example, can be useful. It draws the reader's attention and also adds to the scannability of the text. Tables of contents are also useful, since they give users the opportunity to see right from the beginning if the information that they are looking for could be found in the text. - Captions
When you write for Web users, include pictures, tables, flowcharts, or diagrams in the page structure to support the text. Make sure that you also insert captions that identify the illustrations or table. Remember though that illustrations need captions only when the context is not clear enough. - Links
Use links to support the text's credibility. According to the nature of the text on your web page, you could provide links to glossaries that explain certain terms and concepts that you use in your text or to resources that you have used. Nevertheless, refrain from using too many links. Users may think that what they read does not have a significant personal touch, and this will affect the credibility of your text. Avoid using terms such as "Click here" or "follow this link". If your text is long, or split on several pages, add navigation links to other sections in your text, as this also improves scanning. Always make sure that you have no broken links (either internal or external) and that it is clear enough where the internal links will take the Web user. - Highlighting
If you want to bring something to your reader's attention and add to the scannability of the text, highlighting is a good policy. Highlight only key information-carrying words. Do not highlight entire sentences or long phrases because a reader that scans your page is only able to pick 2-3 words at a time, and larger chunks of highlighted words may become tiresome. Highlight words by using:- boldface characters
- italics
- colors
- upper case letters
- Clarity
Writing for the web means that you have to be a good organizer. The information that you will place on your page for the whole world to see must be carefully organized. Use words that make sense to the audience. Use simple, meaningful language. Check your spelling (use a spell checker). You wouldn't want your readers to encounter something like "Our software provides state-of-the-art soultions that "?. Use correct grammar. Make sure that you know the difference between "it's" (contracted form of "it is" or "it has") and "its" (possessive pronoun, 3rd person singular), between "you're" (contracted form of "you are") and "your" (possessive pronoun, 2n person singular and plural), or between "they're" (contracted form of "they are"), "there" (adverb of place, antonym of "here"), and "their" (possessive pronoun, 3rd person plural). These examples may sound a bit "too much", but you'd be surprised how often they occur. - Quantity
Since web users are usually people in a hurry, they need information that can be seized easily. Limit each paragraph to only one idea (topic sentences). Be concise: web readers prefer short texts, from which they can extract the information with minimal effort. Studies show that web reading is slower than regular reading by 25%. The information that you offer must be condensed enough to fit in one screen. Users don't enjoy scrolling too much. They want to get the information fast, so web texts must have half the word count used when writing for print. - Relevance
Do not overcharge your page with information. Provide only what is necessary. The text that you write for the web page must be relevant for the target audience, organized in an intuitive manner. The short bits of text that constitute your paragraphs must be self-explanatory, so that your readers will understand your point on the spot and will not require much mental effort to do that, or additional information to support them. - Style
- Verbs
Use active verbs (provide, assess, implement, focus, validate, etc.) rather than passive ones (is being done, are solved, were built). Active verbs give a sense of vivacity to the text, which becomes more energetic and powerful. - Pronouns
Use "you" rather than "I", "we". Like this you will show readers that they are the target, and your text will have a greater impact on them. - Language
Use easily understandable language, with familiar, everyday words, short and simple sentences.
Avoid jargon by all means: jargon is usually technical or abbreviated and difficult to understand for people not in the profession.
Establish a balance between promotional (marketing) style and the useful information that you include in your text. For example, when writing a presentation web page for a product, it is understandable that it is meant to help sell the product. Nevertheless, avoid marketing exaggerations and overstatements. Too much enthusiasm can be a turn-off. Refrain from using (too much) humor. All Web users have different perceptions on humorous instances. - Keywords
Identify the keywords in your text. Highlight them to add to the scannability of the text and to add to the probability of your web page being found much easier when searching the Web.
- Graphics
Graphical elements must complement text. Insert only images that have relevance to the text, and avoid full-page graphics, as they can take quite a while to load and this gets users annoyed.
- Verbs
Copyright © 2006, http://www.avangate.com all rights reserved. This article was written by a Web Marketing Specialist at Avangate B.V. She has in depth knowledge of internet marketing services and website analysis applied to the software industry and e-commerce development. Avangate is an eCommerce platform for electronic software distribution incorporating an easy to use and secure online payment system plus additional marketing and sales tools, such as an affiliate management system, automated cross selling options, software promotion management, software marketing services as well as consultancy on how to increase online software sales. Read more software marketing articles and learn how to sell software online. This article may be reproduced in a website, e-zine, CD-ROM, book, magazine, etc. so long as the above information is included in full, including the link back to this website. Article Source: http://EzineArticles.com/?expert=Adriana_Iordan |  |
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- Ways To Make Money Online - Some Tips You Can Use Straight Away!
There are loads of different way to make money online on the web. Today I am going to tell you about the main ones you can use to start making money online today!The first option you have is to sell Ebooks, these are the same as a normal book except in electronic form and people are able to buy and download these sorts of books straight to their computer.Some examples of Ebooks and electronic products would be things like Mp3's and music, downloadable movies and of course downloadable ebooks. The reason that Ebooks is one of the ways to make money online is because they can de delivered to the customer instantly and can be created at a relatively low cost. Also if you get two or three customers you can just copy the file and send it to them so no cost is involved!The second of the Ways To Make Money Online that I am going to tell you about is to sell material or physical products and these are obviously tangible goods that can be shipped through the mail. There are different ways to get your hands on physical products and they can be very popular on sites like Ebay.You do not even have to hold the stock yourself and can use one of the many drop shipping companies online to send out your orders for you. Or you could find an affiliate network that sells physical products like Commission Junction and do it that way. The way that will work is when you receive a sale you get a percentage of the commission.The third of the Ways To Make Money Online I am going to tell you about is to provide online services and this is a very effective way of making money online.All you have to do is provide a service like programming, web design, data entry or transcription. If you do a search on people looking for these services you should be able to find plenty of companies that will pay you good money.The main key to making money online is to take action. I hope this article has helped show you some Ways To Make Money Online and wish you every success in the future.
When you write for Web users, include pictures, tables, flowcharts, or diagrams in the page structure to support the text. Make sure that you also insert captions that identify the illustrations or table. Remember though that illustrations need captions only when the context is not clear enough.
Use links to support the text's credibility. According to the nature of the text on your web page, you could provide links to glossaries that explain certain terms and concepts that you use in your text or to resources that you have used. Nevertheless, refrain from using too many links. Users may think that what they read does not have a significant personal touch, and this will affect the credibility of your text. Avoid using terms such as "Click here" or "follow this link". If your text is long, or split on several pages, add navigation links to other sections in your text, as this also improves scanning. Always make sure that you have no broken links (either internal or external) and that it is clear enough where the internal links will take the Web user.
If you want to bring something to your reader's attention and add to the scannability of the text, highlighting is a good policy. Highlight only key information-carrying words. Do not highlight entire sentences or long phrases because a reader that scans your page is only able to pick 2-3 words at a time, and larger chunks of highlighted words may become tiresome. Highlight words by using:
- boldface characters
- italics
- colors
- upper case letters
- Clarity
Writing for the web means that you have to be a good organizer. The information that you will place on your page for the whole world to see must be carefully organized. Use words that make sense to the audience. Use simple, meaningful language. Check your spelling (use a spell checker). You wouldn't want your readers to encounter something like "Our software provides state-of-the-art soultions that "?. Use correct grammar. Make sure that you know the difference between "it's" (contracted form of "it is" or "it has") and "its" (possessive pronoun, 3rd person singular), between "you're" (contracted form of "you are") and "your" (possessive pronoun, 2n person singular and plural), or between "they're" (contracted form of "they are"), "there" (adverb of place, antonym of "here"), and "their" (possessive pronoun, 3rd person plural). These examples may sound a bit "too much", but you'd be surprised how often they occur. - Quantity
Since web users are usually people in a hurry, they need information that can be seized easily. Limit each paragraph to only one idea (topic sentences). Be concise: web readers prefer short texts, from which they can extract the information with minimal effort. Studies show that web reading is slower than regular reading by 25%. The information that you offer must be condensed enough to fit in one screen. Users don't enjoy scrolling too much. They want to get the information fast, so web texts must have half the word count used when writing for print. - Relevance
Do not overcharge your page with information. Provide only what is necessary. The text that you write for the web page must be relevant for the target audience, organized in an intuitive manner. The short bits of text that constitute your paragraphs must be self-explanatory, so that your readers will understand your point on the spot and will not require much mental effort to do that, or additional information to support them. - Style
- Verbs
Use active verbs (provide, assess, implement, focus, validate, etc.) rather than passive ones (is being done, are solved, were built). Active verbs give a sense of vivacity to the text, which becomes more energetic and powerful. - Pronouns
Use "you" rather than "I", "we". Like this you will show readers that they are the target, and your text will have a greater impact on them. - Language
Use easily understandable language, with familiar, everyday words, short and simple sentences.
Avoid jargon by all means: jargon is usually technical or abbreviated and difficult to understand for people not in the profession.
Establish a balance between promotional (marketing) style and the useful information that you include in your text. For example, when writing a presentation web page for a product, it is understandable that it is meant to help sell the product. Nevertheless, avoid marketing exaggerations and overstatements. Too much enthusiasm can be a turn-off. Refrain from using (too much) humor. All Web users have different perceptions on humorous instances. - Keywords
Identify the keywords in your text. Highlight them to add to the scannability of the text and to add to the probability of your web page being found much easier when searching the Web.
- Graphics
Graphical elements must complement text. Insert only images that have relevance to the text, and avoid full-page graphics, as they can take quite a while to load and this gets users annoyed.
- Verbs
Copyright © 2006, http://www.avangate.com all rights reserved. This article was written by a Web Marketing Specialist at Avangate B.V. She has in depth knowledge of internet marketing services and website analysis applied to the software industry and e-commerce development. Avangate is an eCommerce platform for electronic software distribution incorporating an easy to use and secure online payment system plus additional marketing and sales tools, such as an affiliate management system, automated cross selling options, software promotion management, software marketing services as well as consultancy on how to increase online software sales. Read more software marketing articles and learn how to sell software online. This article may be reproduced in a website, e-zine, CD-ROM, book, magazine, etc. so long as the above information is included in full, including the link back to this website. Article Source: http://EzineArticles.com/?expert=Adriana_Iordan | |
Other Recent EzineArticles from the Internet-and-Businesses-Online:Ecommerce Category:
- Sell Your Handmade Jewelry Crafts Online
- Targeted Ecommerce - 3 Keys to Make More Profit With Ecommerce
- Multiple Uses For Multiple Suppliers - Avoid Conflict And Make More Money
- Paid Web Surveys - 5 Great Tips To Make Money With Surveys
- Top 5 Tips On Finding Drop Ship Suppliers
- Do You Need A Tax ID First (In Order To Do Dropshipping)? Is A Social Security # Alright To Use?
- Customer Service Tips
- Money Making Business Opportunities
- Online Traffic - New Trends, New Tactics, New Tricks - Some Things Never Change
- Fast Ecommerce
- Will Drop Shippers Give You Testimonials That You Can Use On Your Site?
- Making Money Online - Is it Really That Hard?
- 7 Key Steps to Make More Money With E-commerce
- Convenience of Online Shopping Over Traditional Shopping
- Paid Web Surveys – 2 Easy Tips For Consistent Income With Surveys
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- A Beginner's Guide To Setting Up A Successful Online Store
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- How Do We Know If We're a Team?
Do you only communicate with your employees when you have something to announce, like that new executive VP you just hired? How much do your employees know about your company, each other, and the industry they work in? Do you think that matters? How do you motivate your employees – with a carrot or a stick? Do you have a well designed systematic program for communicating with your employees? Do you know why you should?You should have a well designed systematic program for communicating with your employees because you are all on the same team. You need that team to function at its peak performance for your business to succeed. How can it do that if it doesn’t know the rules of the game? How can it do it if you never give them any encouragement or direction as a good coach would do? How can it do it if they don’t know and trust each other? How can it do it if you don’t help them learn? How can it do it if you never listen to them?Those questions suggest for us five key goals or purposes of an effective employee communication program. They are to:1. Inform employees about important business developments at your company 2. Motivate employees by recognizing and celebrating successes and achievements 3. Build a community of employees by sharing best practices, ideas, and experiences 4. Teach employees on topics that will make them more effective in their jobs 5. Listen to and learn from employees so that their ideas can make a differenceLet’s take these goals one at a time. First, to inform employees about important business developments at your company. The more they know about what’s going in the company and your strategy, the easier it will be for them to make their own decisions and actions conform. This includes information, news, and updates about your strategy and direction, business goals and objectives, company mission and values, major project or task force updates, regular business status and operations updates, organizations changes, and – yes – announcements about executive changes. When? This type of information has a newsy aspect to it so the sooner the better. You really don’t want your employees to be forced to go elsewhere to find out what what’s going on in your (and their) company. How? This really depends on the magnitude of the news and how
Since web users are usually people in a hurry, they need information that can be seized easily. Limit each paragraph to only one idea (topic sentences). Be concise: web readers prefer short texts, from which they can extract the information with minimal effort. Studies show that web reading is slower than regular reading by 25%. The information that you offer must be condensed enough to fit in one screen. Users don't enjoy scrolling too much. They want to get the information fast, so web texts must have half the word count used when writing for print.
Do not overcharge your page with information. Provide only what is necessary. The text that you write for the web page must be relevant for the target audience, organized in an intuitive manner. The short bits of text that constitute your paragraphs must be self-explanatory, so that your readers will understand your point on the spot and will not require much mental effort to do that, or additional information to support them.
- Verbs
Use active verbs (provide, assess, implement, focus, validate, etc.) rather than passive ones (is being done, are solved, were built). Active verbs give a sense of vivacity to the text, which becomes more energetic and powerful. - Pronouns
Use "you" rather than "I", "we". Like this you will show readers that they are the target, and your text will have a greater impact on them. - Language
Use easily understandable language, with familiar, everyday words, short and simple sentences.
Avoid jargon by all means: jargon is usually technical or abbreviated and difficult to understand for people not in the profession.
Establish a balance between promotional (marketing) style and the useful information that you include in your text. For example, when writing a presentation web page for a product, it is understandable that it is meant to help sell the product. Nevertheless, avoid marketing exaggerations and overstatements. Too much enthusiasm can be a turn-off. Refrain from using (too much) humor. All Web users have different perceptions on humorous instances. - Keywords
Identify the keywords in your text. Highlight them to add to the scannability of the text and to add to the probability of your web page being found much easier when searching the Web.
- Graphics
Graphical elements must complement text. Insert only images that have relevance to the text, and avoid full-page graphics, as they can take quite a while to load and this gets users annoyed.
Copyright © 2006, http://www.avangate.com all rights reserved. This article was written by a Web Marketing Specialist at Avangate B.V. She has in depth knowledge of internet marketing services and website analysis applied to the software industry and e-commerce development. Avangate is an eCommerce platform for electronic software distribution incorporating an easy to use and secure online payment system plus additional marketing and sales tools, such as an affiliate management system, automated cross selling options, software promotion management, software marketing services as well as consultancy on how to increase online software sales. Read more software marketing articles and learn how to sell software online. This article may be reproduced in a website, e-zine, CD-ROM, book, magazine, etc. so long as the above information is included in full, including the link back to this website. Article Source: http://EzineArticles.com/?expert=Adriana_Iordan | |
Other Recent EzineArticles from the Internet-and-Businesses-Online:Ecommerce Category:
- Sell Your Handmade Jewelry Crafts Online
- Targeted Ecommerce - 3 Keys to Make More Profit With Ecommerce
- Multiple Uses For Multiple Suppliers - Avoid Conflict And Make More Money
- Paid Web Surveys - 5 Great Tips To Make Money With Surveys
- Top 5 Tips On Finding Drop Ship Suppliers
- Do You Need A Tax ID First (In Order To Do Dropshipping)? Is A Social Security # Alright To Use?
- Customer Service Tips
- Money Making Business Opportunities
- Online Traffic - New Trends, New Tactics, New Tricks - Some Things Never Change
- Fast Ecommerce
- Will Drop Shippers Give You Testimonials That You Can Use On Your Site?
- Making Money Online - Is it Really That Hard?
- 7 Key Steps to Make More Money With E-commerce
- Convenience of Online Shopping Over Traditional Shopping
- Paid Web Surveys – 2 Easy Tips For Consistent Income With Surveys
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- Intranet Project Names - Some Ideas
- A Beginner's Guide To Setting Up A Successful Online Store
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- E-Currency Exchange: The First Bonanza of the 21st Century?
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- Transcription - Get Digital Recording Equipment That's Right For Your Needs
There is a bewildering away of recording equipment available to record your interviews, focus groups, conferences etc. for later transcription, but this article aims to inform you on the different features available for recorders, what they're for and how the will (or won't) be of use to you, as someone who is recording for transcription. There is an enormous price range from less than ?50 to hundreds of pounds, and this article aims to explain indicate which features cost more and what to look out for. The different features are first listed and then explained, and this should allow you to choose a machine that's right for you and your transcriptionist. As any visit to a good website or shop selling these machines will show you, this is not a comprehensive list. It's a lost of the most important aspects from a transcription point of view.The different features are: Recording quality Frequency response Amount of recording time Computer interface File type Editing of recorded voice e.g. rewinding and adding or deleting some words How is the recorder powered? Dimensions Microphone jack Links with a speech recognition softwareRecording quality will normally be indicated as SHQ - stereo high quality, HQ - high quality, SP (short play) and LP (long play). SHQ is the best quality (and stereo of course) but will take up the most memory, so you will be able to record less at this setting. LP is the poorest quality but you can record more time. Mono is probably perfectly adequate for an interview, but if you're recording a number of different people e.g. at a meeting, conference or focus group, it might be useful to have stereo recording. To use stereo you will need a stereo microphone or more than one external microphone.The different recording qualities relate to different frequency responses. The human ear picks up audio in the range of between approximately 20 Hz and 20 kHz. But what are the most used frequencies in speech? I'd love to know but a quick Google search gives an unbelievable range of answers! I think it's fairly safe to say it's somewhere around 250 Hz to 5 kHz, with the higher end being a high-pitched woman's voice and the lower end being a low-pitched man. So it's around those ranges that you need to be looking. There is
Article Source: http://EzineArticles.com/?expert=Adriana_Iordan
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