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    Selling Strategies for the Scared
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    In the 21st century, more people are developing the habit of buying online. For online merchants and those who sell ad
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    re people are developing the habit of buying online. For online merchants and those who sell a
    On Walking the Talk
    Recently I was talking with a retailer in his store, and as we were walking around the floor, we came to a rack housing sportswear. Some of the sweaters on the rack were dangling from the hangers. He called over to ask a sales associate to straighten the rack, and we moved on through the store
    the habit of buying online. For online merchants and those who sell a
    10 Ways To Improve Your Print Ads
    1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. “Yes, I want to reduc
    line. For online merchants and those who sell a
    Fear of Success? Fear of Failure?
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    ts and those who sell advertising, these are the best of times. After all, bringing in new buyers means that the retai

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