Other Added - Internet and Businesses Online

Open A Dollar Store - How to Cut Your Rent Costs
Cost cutting is a constant challenge for anyone who decides to open a dollar store. There are many major expenses associated with the operation of a store. Every one of those expenses needs to be examined for reduction. Since store space rent is one of the biggest expenses, it too needs to be constantly scrutinized for reduction.When you open a dollar store there is the temptation to lease as much space as possible. At times this equates to renting too much space. By renting too much space you are setting yourself up to spend unneeded money. Instead, size your store and extra space to fit

ork online, but it also suggested that they are even more effective on web pages, than they are in offline advertising.

Here are my test result statisitics from a website where I am selling an ebook...

Page WITHOUT a drop capital image: 3796 unique visitors, 57 new sales, 1.5% conversion rate

Page WITH a drop capital image: 3702 unique visitors, 78 new sales, 2.1% conversion rate

Even though the page WITH a drop capital received slightly less unique visitors, it still managed to sell 21 more ebooks for me. Overall, the page WITH the drop capital made 40% more sales, than the exact same page WITHOUT a drop capital.

I'm sure you will agree that the increase in sales is very significant; and all after changing just one single letter on my web page! If you don't currently use drop capital images on your website, you really are le

Ads in Blogs and Content
I know that seeing ads everywhere in a blog annoys and I’m guilty of it. I do the best I can to provide you with information that you can use or find valuable. Many quality Web sites are using ads and I respect that. I even click on them when I find something interesting.The ads are there for the most obvious reason. Since becoming a full-time content maven, I’ve had to explore various routes to support the family and that includes ads. This may not matter to you, but I simply want to be up front with you about this.Ads come with the risk of losing readers. Master New Media, Engadge

You will often find me with my head in a book, studying the marketing and copywriting experts from the past.

It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising.

The book was: 'Ogilvy On Advertising' - by David Ogilvy

In the book, Ogilvy, an advertising and marketing legend, discussed the merits of using a drop capital (also known as a drop initial).

Ogilvy was renowned for producing advertising which got results, having helped to build some of the most recognizable brands in the world including: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.

In 'Ogilvy On Advertising', Ogilvy is quoted as saying "The drop capital increases readership of your body copy by an average of 13%".

How Does The Drop Capital Increase Readership?

Drop capitals seem to work in the same way that images do. In that they catch the readers eye as they scan the page.

The big capital letter drops down inside the first paragraph. Because we read from left to right, our eyes move naturally away from the image and into the text to the right.

The first paragraph is very important, and has to capture the reader's attention and interest, so that they continue to read down the page.

The key point is: 'The more people you can get to read the text on your web pages, the more sales you are going to make.' Period!

What I really like about the drop capital as a sales tool, is its subtelty. It doesn't shout: 'Hey! I'm trying to trick you into reading!' I like to refer to it as a 'stealth copywriting' technique. It's extremely effective, but without flying above the radar.

Does This Offline Copywriter's Trick Increase Sales On The Internet?

After reading about how effective drop capitals can be offline; I decided to see if they could boost my sales conversion rate, on a website selling an ebook.

My first big hurdle was learning how to create a drop cap effect on a web page.

I spent a considerable amount of time trying to create a graphic of a capital letter, which would fit just right in the paragraph. I quickly discovered that it's very easy to create an image that is either too big, or too small.

I didn't want the whole effect to look amateurish, as I felt that it would make my site look unprofessional, and almost certainly 'hurt' my conversion rates.

After much perserverance and trial and error, I managed to get everything looking just right.

I Set Up A Split Test To Track My Sales Conversion Rate

Using some state of the art 'split test tracking software', I set up two different versions of my sales page. The software split all incoming traffic to my website. Half the visitors viewed a page WITHOUT a drop capital, and the other half saw the same page, but this time WITH a drop capital.

A piece of tracking code was placed on my 'thank you' page, so that I could track which version of my sales page was viewed, whenever a sale was made. This scientific method of testing, would prove to me over time which version of my sales page made more sales.

I decided to let the test run for at least 100 sales, so that the results wouldn't be a fluke. I eventually stopped the split test at 135 sales.

My Test Results Revealed That My Sales Were Up By A Huge 40%!

The results from the test were pretty amazing. Not only did it prove that drop capitals work online, but it also suggested that they are even more effective on web pages, than they are in offline advertising.

Here are my test result statisitics from a website where I am selling an ebook...

Page WITHOUT a drop capital image: 3796 unique visitors, 57 new sales, 1.5% conversion rate

Page WITH a drop capital image: 3702 unique visitors, 78 new sales, 2.1% conversion rate

Medical Billing - CA0 Record Fields 1 Through 19
When it comes to medical billing, one of the most important records for electronic transmission is the CA0 record, which is the record for patient information. This record identifies the patient the services are being billed for. We're going to go over the individual specifications for this record so you will know exactly what is required.CA0 field 1, positions 1 - 3, is the record type, which in this case is the CA0 record. This field must be filled in with CA0 or the whole claim will be rejected.CA0 field 2, positions 4 - 5, is reserved for future use. The funny thing is, this

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