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Other Added - Top 5 Questions About Creating Your Own eBook Answered
Be prepared when you leave a message or speak to another over the telephone. Before making any call - even a personal one - know what the purpose of that phone call is. Most people do not appreciate rambling any more than they would if you were presenting to them as a member of an audience. I suggest jotting down the main points you want to cover, have any phone numbers and/or details handy, and have a pen and paper ready for taking notes.If you are leaving a message on someone else's recording device, be clear and succinct, say your name clearly along with slowly and clearly saying your phone number, a short reason you are calling, and then repeat your name and number. This may seem obvious, but you and I know the fr
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easi
Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.There appears to be an interplay between the conscious and the unconscious with the unconscious being the driving force, when it comes to reactions to advertising and purchase decision making.There is also a distinct personality / temperament factor involved in consumer thinking and behavior. People with moderate extrovert traits tend to react more positively to advertising, while introverts and people with few extrovert t
You've no doubt heard that everyone has a secret desire to write their own book. While less than 5% of us ever act on that dream, and of those, less than 5% of those people ever get their product published, creating your ebook becomes a very interesting option.
Here are 5 main questions that get in the way of anyone creating their own ebook, with the answers that can overcome these roadblocks.
Create An Ebook Question #1: What Topic Do I Choose?
Start with your interests and passions, choosing your best ebook topic opportunity based on a combination of proving demand and seeing evidence of information selling into your market.
Use a combination of market research tools including keyword popularity tools such as http://inventory.overture.com to discover high demand keywords while looking for evidence of marketability through researching Amazon.com, eBay, and offline magazines using the techniques outlined in this article on the topic: http://www.highertrustmarketing.com/articles/market- research.html
Create An Ebook Question #2: Which eBook software
This is definitely a case where too much choice confuses the issue. Your ebook minisite can be created by using standard HTML development software such as Coffee Cup, Dreamweaver or HotDog from Sausage.com.
Another option is to use an all-in-one, automated website builder that focuses on both design, but more important, structure your content to be attractive to the search engines. You have many choices - such as XsitePro.com
The best part is that you don't need to spend a fortune these days. It is worth the effort to learn some basic html. You may not always develop your own sites, but its good to know the basics so that you can make changes and understand what is possible.
Create An Ebook Question #3 How Many Pages Should An eBook Have?
While you can argue that an eBook can be any length as long as you have unique information in high demand right?
Not exactly.
Problem is that we have been trained for many years to expect non-fiction books to fall within a set range of pages - typically between 150 and 300 pages. In most people's minds, an ebook is no different in terms of expectations.
Deviate too much from your customer's expectations and you will run into trouble. Create a 40-page ebook and you will no doubt upset a portion of your audience who expect a certain volume of content.
You can easily get around this requirement AND even increase the perceived value of your product by calling it something other than an ebook such as a special report, manual, booklet, or course. Many of these formats can reach much higher price points per page of content - a benefit of re-packaging.
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easil
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If you are marketing for any other reason than ‘for profit’ – STOP! That’s right, stop right now. The only reason you market your business is to cause action: make more sales, make the phone ring (and make more sales), make someone visit your website (and make more sales)… Are you seeing a pattern here? Good. The root of all marketing is to ‘sell more stuff and make more money’ – that’s it.And here’s the definition of marketing: “Marketing is all about positively influencing your customer’s buying decisions so that they choose you.”Trait #1: Notice Your Own Buying StrategiesRemember, it’s about influencing buying decision
Use a combination of market research tools including keyword popularity tools such as http://inventory.overture.com to discover high demand keywords while looking for evidence of marketability through researching Amazon.com, eBay, and offline magazines using the techniques outlined in this article on the topic: http://www.highertrustmarketing.com/articles/market- research.html
Create An Ebook Question #2: Which eBook software
This is definitely a case where too much choice confuses the issue. Your ebook minisite can be created by using standard HTML development software such as Coffee Cup, Dreamweaver or HotDog from Sausage.com.
Another option is to use an all-in-one, automated website builder that focuses on both design, but more important, structure your content to be attractive to the search engines. You have many choices - such as XsitePro.com
The best part is that you don't need to spend a fortune these days. It is worth the effort to learn some basic html. You may not always develop your own sites, but its good to know the basics so that you can make changes and understand what is possible.
Create An Ebook Question #3 How Many Pages Should An eBook Have?
While you can argue that an eBook can be any length as long as you have unique information in high demand right?
Not exactly.
Problem is that we have been trained for many years to expect non-fiction books to fall within a set range of pages - typically between 150 and 300 pages. In most people's minds, an ebook is no different in terms of expectations.
Deviate too much from your customer's expectations and you will run into trouble. Create a 40-page ebook and you will no doubt upset a portion of your audience who expect a certain volume of content.
You can easily get around this requirement AND even increase the perceived value of your product by calling it something other than an ebook such as a special report, manual, booklet, or course. Many of these formats can reach much higher price points per page of content - a benefit of re-packaging.
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easi
Why do humans love to read top 7 or top 10 articles so much? Have you ever wondered? It is a known fact that very few article titles are as effective as Top 7 or Top 10 ways to do something or steps to achieve something. Titles like; “Top 7 Things to Make You Successful,” “Top 10 Halloween Costumers for 2005,” and “Top 7 Ways to Get the Girl You Want!” It is truly amazing how well these work, people like these titles and they really like to read articles with bullet points and lists. It is easy reading, it cuts to the chase and they feel they can learn something very fast without all the fat and fluff.You see the new paradigm of the stressed out consumer and citizen in our society is too busy with 2.2 kids, white picket fence, coll
Another option is to use an all-in-one, automated website builder that focuses on both design, but more important, structure your content to be attractive to the search engines. You have many choices - such as XsitePro.com
The best part is that you don't need to spend a fortune these days. It is worth the effort to learn some basic html. You may not always develop your own sites, but its good to know the basics so that you can make changes and understand what is possible.
Create An Ebook Question #3 How Many Pages Should An eBook Have?
While you can argue that an eBook can be any length as long as you have unique information in high demand right?
Not exactly.
Problem is that we have been trained for many years to expect non-fiction books to fall within a set range of pages - typically between 150 and 300 pages. In most people's minds, an ebook is no different in terms of expectations.
Deviate too much from your customer's expectations and you will run into trouble. Create a 40-page ebook and you will no doubt upset a portion of your audience who expect a certain volume of content.
You can easily get around this requirement AND even increase the perceived value of your product by calling it something other than an ebook such as a special report, manual, booklet, or course. Many of these formats can reach much higher price points per page of content - a benefit of re-packaging.
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easi
Are you looking for new capital to grow your business? Do you have your company plan in your head? Well, it's time to write it down.A good marketing plan has two main sections and a cover page. What do I include on the cover page? Take time to create a cover page that contains the following information: Company name / Logo Your name (Title ) Contact information: Phone, fax, email, website, addressUse these questions as a checklist to build an effective new Marketing Plan. 1. The Market Analysis Summary __ What is the locale of your business? (Is it local, national or international?) __ What is the market segmentation? (Fortune 500,
Not exactly.
Problem is that we have been trained for many years to expect non-fiction books to fall within a set range of pages - typically between 150 and 300 pages. In most people's minds, an ebook is no different in terms of expectations.
Deviate too much from your customer's expectations and you will run into trouble. Create a 40-page ebook and you will no doubt upset a portion of your audience who expect a certain volume of content.
You can easily get around this requirement AND even increase the perceived value of your product by calling it something other than an ebook such as a special report, manual, booklet, or course. Many of these formats can reach much higher price points per page of content - a benefit of re-packaging.
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easi
Meetings...meetings...meetings...I often wonder if anyone out there dislikes meetings as much as I do. Do you have to participate in mindless meeting after mindless meeting in which some of the participants actually seem to believe that they are accomplishing something productive by endlessly talking?It's as if no one in an organization is capable of making any decision these days without having a series of meetings to discuss it. Even worse, this "meeting culture" that has invaded the hearts and minds of our businesses has created an army of employees who think that talking about work is the same as doing work.So what can be done to try and stamp-out these seemingly endless meetings? Let's tackle the why first. I believ
Create An Ebook Question #4 How Do I Protect My Ebook Content?
1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won't deter thieves obviously - but in two of the only cases I've found my ebooks being pirated, both were (I'm convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them - funny story - one of them was a lawyer!
Fact is, there are so many resell rights packages floating around today that people can easily mistake your product as one that they have licensed rights to resell, or even worse, re- package. So - make it clear right up front that this is NOT a resell rights product and that the material is copyright.
2. Password protect your download directory - sending the password via automatic email. If you use a fixed password, change it at least once a month (anymore often and you risk increasing substantially your support burden.) If you use this approach, you should send your customer to a page that clearly outlines that they will receive an email in the next few minutes with the password - email delivery what it is - this won't always happen and you want them to contact you asap so they are not left waiting.
3. You can also explore eBook compilers that compile your content into protected .EXE files - my experience has never been great with these products though given the support problems they tend to create (both in terms of unsupported operating systems and in people not being able to do certain things such as fully scroll, print out pages, etc...)
Create An Ebook Question #5 What About eBook Covers?
You may wonder what is the value of ebook covers and banners when marketing your ebook? Does it really matter, isn't it more important that the content is solid?
When you market digital products, your cover is often the only visual clue your market will have regarding your product. Professionalism does matter - more than ever now that there is more competition in the eBook market.
You want your product represented in a professional, high- quality way. I still can't figure out why many ebook writers spend weeks or months writing their product then scrimp on getting their cover developed. It just doesn't make sense.
The difference between a poorly designed cover and professionally designed ebook cover is often less than $50 - investment you can make back on the first few sales of your ebook. It's not even worth considering, get a professional cover designed. You can find some great samples over at: http://www.infoproductcreator.com/part/killercovers
You may come up with many questions when writing your ebook, at least you now have answers to the top 5 questions that are likely to come up. Most of all, enjoy your writing experience - it's a fun, exciting and very lucrative way to make a living.
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