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Other Added - A Brief History Of Postcard Marketing
The Client: New Deal Playing Card Company “Making the best of the hand you are dealt.”Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural curvature of the hand. The woman had come across a magazine article about another client of mine whose new product was receiving some widespread me
Small size makes it easy to carry
Postcards are easy for recipients to pass along to family and friends
Convenient reminders of your business
Perfect for informing customers of your Web address, and encouraging them to visit your business
Today’s business environment isn’t getting any easier, nor will it get easier anytime in the future. I’m not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating costs are just a few of the issues we deal with everyday. You can lament this fact or, you can take proactive measures to bullet-proof your business. Here are few strategies that can help:Clearly define your busines
The first postcards really weren’t postcards as we know them at all. The idea came from envelopes that featured printed pictures. The first card sent post in the United States was privately printed and copyrighted in 1861. It certainly didn’t have anything to do with postcard marketing. Indeed, many postcards first evolved as sort of greeting cards. It wasn’t until 1870 when the first postcard as we would recognize it, was printed. And it was more of a historical issue for the Franco-German War. But marketing is a powerful force, and it only took three years for postcard marketing to get its start.
The dawn of postcard marketing
Postcard marketing got its official start in 1872, when a postcard advertisement appeared in Great Britain. These first advertisement postcards appeared in black and white, or with only one color. It wasn’t until 1889 that a multi-colored postcard was printed. And even then, because of the expense involved, postcard marketing did not embrace multi-colored postcards.
Early hindrances to postcard marketing
Postcard marketing did not take off immediately in the United States. It took a while to develop because early postal regulations made it difficult to create attractive advertisements on postcards. Happily, nearly all of the obstacles to cost-efficient postcard marketing have been overcome. Some of the hindrances to postcard marketing included:
The expense of quality color printing
Could only print the message on one side of the postcard (the side with the picture or illustration)
An undivided back for addressing only
Cost the same as mailing a letter
Required a long and prohibitive identification phrase on the back
Changes that encouraged postcard marketing
As countries in Europe changed the regulations and design of postcards, the United Stated gradually followed suit. And this is when postcard marketing began truly developing into the inexpensive and effective advertising medium that it is today. A divided back that allowed for a message as well as an address, and no longer requiring the identification phrase helped create more room for a sales message. And, the postal service decided that privately printed postcards could be sent for less postage, making them more cost efficient. And don’t forget about technological advances! The changes to the quality of paper used and the decrease in price for multi-colored postcards combined to make postcard marketing one of the most cost-efficient advertising methods available.
What postcard marketing offers businesses today
Today, postcard marketing has evolved into an efficient form of advertising that allows for inexpensive production and mailing. It is possible to create attractive postcards for very little (http://www.designsnprint.com offers them for as little as $170 for 5,000 postcards), including full color cards that grab attention. Postcards can be strategically included in both offline and online marketing campaigns to boost quality business leads and increase sales. High quality graphics, photos and lettering can be included in postcard marketing, and postcards offer other advantages as well:
Small size makes it easy to carry
Postcards are easy for recipients to pass along to family and friends
Convenient reminders of your business
Perfect for informing customers of your Web address, and encouraging them to visit your business W
There is one thing that all business owners, managers, and shareholders have in common, no matter where in the world we are from, we all want to make money! The methodology and the understanding of how to make money varies widely however, as a consequence my experience is that less than 20% of businesses really make an acceptable profit, which is bankable!Business is no different to a professional sporting venture in that
Early hindrances to postcard marketing
Postcard marketing did not take off immediately in the United States. It took a while to develop because early postal regulations made it difficult to create attractive advertisements on postcards. Happily, nearly all of the obstacles to cost-efficient postcard marketing have been overcome. Some of the hindrances to postcard marketing included:
The expense of quality color printing
Could only print the message on one side of the postcard (the side with the picture or illustration)
An undivided back for addressing only
Cost the same as mailing a letter
Required a long and prohibitive identification phrase on the back
Changes that encouraged postcard marketing
As countries in Europe changed the regulations and design of postcards, the United Stated gradually followed suit. And this is when postcard marketing began truly developing into the inexpensive and effective advertising medium that it is today. A divided back that allowed for a message as well as an address, and no longer requiring the identification phrase helped create more room for a sales message. And, the postal service decided that privately printed postcards could be sent for less postage, making them more cost efficient. And don’t forget about technological advances! The changes to the quality of paper used and the decrease in price for multi-colored postcards combined to make postcard marketing one of the most cost-efficient advertising methods available.
What postcard marketing offers businesses today
Today, postcard marketing has evolved into an efficient form of advertising that allows for inexpensive production and mailing. It is possible to create attractive postcards for very little (http://www.designsnprint.com offers them for as little as $170 for 5,000 postcards), including full color cards that grab attention. Postcards can be strategically included in both offline and online marketing campaigns to boost quality business leads and increase sales. High quality graphics, photos and lettering can be included in postcard marketing, and postcards offer other advantages as well:
Small size makes it easy to carry
Postcards are easy for recipients to pass along to family and friends
Convenient reminders of your business
Perfect for informing customers of your Web address, and encouraging them to visit your business
While I’m a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think “new” Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it – you will save so much in frustration – just be sure to keep your fingers in the books.If you choose to hire a bookk
The expense of quality color printing
Could only print the message on one side of the postcard (the side with the picture or illustration)
An undivided back for addressing only
Cost the same as mailing a letter
Required a long and prohibitive identification phrase on the back
Changes that encouraged postcard marketing
As countries in Europe changed the regulations and design of postcards, the United Stated gradually followed suit. And this is when postcard marketing began truly developing into the inexpensive and effective advertising medium that it is today. A divided back that allowed for a message as well as an address, and no longer requiring the identification phrase helped create more room for a sales message. And, the postal service decided that privately printed postcards could be sent for less postage, making them more cost efficient. And don’t forget about technological advances! The changes to the quality of paper used and the decrease in price for multi-colored postcards combined to make postcard marketing one of the most cost-efficient advertising methods available.
What postcard marketing offers businesses today
Today, postcard marketing has evolved into an efficient form of advertising that allows for inexpensive production and mailing. It is possible to create attractive postcards for very little (http://www.designsnprint.com offers them for as little as $170 for 5,000 postcards), including full color cards that grab attention. Postcards can be strategically included in both offline and online marketing campaigns to boost quality business leads and increase sales. High quality graphics, photos and lettering can be included in postcard marketing, and postcards offer other advantages as well:
Small size makes it easy to carry
Postcards are easy for recipients to pass along to family and friends
Convenient reminders of your business
Perfect for informing customers of your Web address, and encouraging them to visit your business
Joint Ventures are considered an essential part of growing your business and becoming successful.However, many people looks at JV’s as a fearful or overwhelming idea. If you follow some steps and have some preparations together then you can move forward confidently.First, before approaching anyone, do you have your business set up and do you know what you want to do a joint venture on. Many of the people that you approach may already be receiving sev
What postcard marketing offers businesses today
Today, postcard marketing has evolved into an efficient form of advertising that allows for inexpensive production and mailing. It is possible to create attractive postcards for very little (http://www.designsnprint.com offers them for as little as $170 for 5,000 postcards), including full color cards that grab attention. Postcards can be strategically included in both offline and online marketing campaigns to boost quality business leads and increase sales. High quality graphics, photos and lettering can be included in postcard marketing, and postcards offer other advantages as well:
Small size makes it easy to carry
Postcards are easy for recipients to pass along to family and friends
Convenient reminders of your business
Perfect for informing customers of your Web address, and encouraging them to visit your business
The U.S. federal Sarbanes-Oxley Act was created to protect investors by improving the accuracy and reliability of corporate disclosures. The act covers issues such as establishing a public company accounting oversight board, auditor independence, corporate responsibility and enhanced financial disclosure. The act came after a series of financial scandals, including those affecting Enron and WorldCom.Sarbanes-Oxley compliance may be difficult for your company
Small size makes it easy to carry
Postcards are easy for recipients to pass along to family and friends
Convenient reminders of your business
Perfect for informing customers of your Web address, and encouraging them to visit your business Web site for more information
Postcards look more friendly than more in-your-face advertisements
For the last century postcard marketing has become more cost-efficient. Now anyone can take advantage of one of the most effective advertising mediums around.
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