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Other Added - Is Your Company Name Killing Your Online Business?
An extranet is a web-based tool that provides a secure environment for the organization and exchange of documents and information among a defined group of users.Extranets are often used to support team collaboration in circumstances where the team members are geographically dispersed or are drawn from variety external organizations. Examples include a group of departments within a company that collaborate on a common project, or service companies that collaborate with a variety of outside clients, customers and partners.Extranets are gaining rapid popularity because they address the most fundamental issue of ‘real-time’ group communication with customers and collaborators. They work on a basic concept – the person who creates information is
Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." This means the only place you would have left to put your keywords would be the description, and this again is up to the editor. This means that any site that has the search term "coffee" or "gourmet coffee" in both the title and description would come up far ahead of your site in the search results, costing you traffic and sales that could have been yours.
*The URL*
Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site to the directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get the title you requested.
L
A search engine optimization consultant (seo consultant) provides search engine optimization services to clients who own websites and would like to achieve a beneficial ranking in the search engines.As a seo consultant you optimize websites using various search engine optimization strategies in an attempt to achieve a desirable ranking in search engine search results.Since it is sometimes challenging to get a decent ranking organically through search engine optimization due to rabid competition on the internet and frequently changing search engine rules, most seo consultants also offer pay-per-click campaign design and management services to the search engine optimization clients.If you
Your identity. What separates you from everyone else.
I would be willing to bet that you spent a good deal of time coming up with the perfect name for your company. Am I right?
Something catchy, easy to remember, and unique. How am I doing so far?
What if I were to tell you that your company name is possibly the single biggest hindrance to your business's success online.
Unfortunately, for many companies it is.
Choosing a name for your business online is much different than choosing a name for a brick and mortar business.
You see, in the real world, a business with a catchy, easy to remember name will get traffic simply from people driving by on the street or walking by in a shopping center even if they have never heard of you before.
Unfortunately, this is not how things work online. Online, there is no drive-by traffic, no people walking in to your business because they were next door shopping.
Online, you must be found among a pool of tens of thousands of other businesses.
Online, people don't casually browse with friends to pass the time.
Online, people search... and unless your name is Microsoft, Wal-Mart, or another extremely well known and well branded name, people are not going to search for your company name.
Studies show that approximately 80% of Internet users find what they are looking for by way of search engines (i.e., Yahoo, AltaVista, Excite, etc.), and I guarantee you, they are not going to be searching for your wonderful catchy name, they will be searching for the topic they want.
Let me give you an example. Let's say you own a gourmet coffee business called "The Brewmaster" that you decide to take online. Of course you love your name and create your online identity around your offline name. You reserve the domain name "www.brewmaster.com," keep your company name, and title your site "The Brewmaster."
You've submitted your site to Yahoo as well as all the other directories and search engines. Ahhh... life is good. Orders should start rolling in any minute now...
Guess what? Unless you have a HUGE marketing budget for banner ads, etc., you've just doomed your business.
Let's look at why.
First, let's look at the...
*Site Title*
Whether you're dealing with a directory or a search engine, the site title is the single most important aspect of your listing. For search engines, the text found within the title tags of the page is given more weight than any other single factor on that page (i.e., keyword density, keyword frequency, heading tags, etc.). In a directory, your entire listing is comprised of two things, your title, and your description.
In both cases, if the keywords related to your business are not found in your title, your chances of coming up in a search are virtually non-existent. If your site is about "gourmet coffee" then those words, or at the very least, "coffee," should be somewhere within your title.
*The Company Name*
Just as your site title should have your most important keywords within them, so should your company name.
Why, you ask?! The answer... directories.
In directories, when a visitor uses the search function (which is what the vast majority use) you will only be found if the search term the visitor uses is found either in your site title or your description. Unfortunately, virtually all directories require your site title to be your actual company name. Remember that directories are powered by humans, not software. A human reviews the site, and assigns the title and description that he/she decides is correct. Yes, they all let you suggest a site title, but ultimately, regardless of what you submit, your title almost always ends up as your company name.
Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." This means the only place you would have left to put your keywords would be the description, and this again is up to the editor. This means that any site that has the search term "coffee" or "gourmet coffee" in both the title and description would come up far ahead of your site in the search results, costing you traffic and sales that could have been yours.
*The URL*
Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site to the directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get the title you requested.
Le
During times of disaster it's important to recognize that there are just as many heroes behind the scenes as there are in the media spotlight. Consider how all the relief efforts would be progressing without a simple common element: packaging. Whether it's bottled water or MRE's (meals ready to eat), it is the packaging that make rescue/relief efforts this achievable.Consider that we live in a country so blessed with manufacturing capabilities that they are able to switch manufacturing operations from processing beer to bottling water in a quick turnaround.This is not the first time industry has risen to the occasion. Food and water are essentials in any disaster relief effort. But what conveys a product from origination to disa
Online, you must be found among a pool of tens of thousands of other businesses.
Online, people don't casually browse with friends to pass the time.
Online, people search... and unless your name is Microsoft, Wal-Mart, or another extremely well known and well branded name, people are not going to search for your company name.
Studies show that approximately 80% of Internet users find what they are looking for by way of search engines (i.e., Yahoo, AltaVista, Excite, etc.), and I guarantee you, they are not going to be searching for your wonderful catchy name, they will be searching for the topic they want.
Let me give you an example. Let's say you own a gourmet coffee business called "The Brewmaster" that you decide to take online. Of course you love your name and create your online identity around your offline name. You reserve the domain name "www.brewmaster.com," keep your company name, and title your site "The Brewmaster."
You've submitted your site to Yahoo as well as all the other directories and search engines. Ahhh... life is good. Orders should start rolling in any minute now...
Guess what? Unless you have a HUGE marketing budget for banner ads, etc., you've just doomed your business.
Let's look at why.
First, let's look at the...
*Site Title*
Whether you're dealing with a directory or a search engine, the site title is the single most important aspect of your listing. For search engines, the text found within the title tags of the page is given more weight than any other single factor on that page (i.e., keyword density, keyword frequency, heading tags, etc.). In a directory, your entire listing is comprised of two things, your title, and your description.
In both cases, if the keywords related to your business are not found in your title, your chances of coming up in a search are virtually non-existent. If your site is about "gourmet coffee" then those words, or at the very least, "coffee," should be somewhere within your title.
*The Company Name*
Just as your site title should have your most important keywords within them, so should your company name.
Why, you ask?! The answer... directories.
In directories, when a visitor uses the search function (which is what the vast majority use) you will only be found if the search term the visitor uses is found either in your site title or your description. Unfortunately, virtually all directories require your site title to be your actual company name. Remember that directories are powered by humans, not software. A human reviews the site, and assigns the title and description that he/she decides is correct. Yes, they all let you suggest a site title, but ultimately, regardless of what you submit, your title almost always ends up as your company name.
Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." This means the only place you would have left to put your keywords would be the description, and this again is up to the editor. This means that any site that has the search term "coffee" or "gourmet coffee" in both the title and description would come up far ahead of your site in the search results, costing you traffic and sales that could have been yours.
*The URL*
Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site to the directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get the title you requested.
L
Confidence is a habit that can be developed by acting as if you already had the confidence you desire to have. --Brian TracyAct As IfSometimes, achievement is simpler than most make it out to be. You can act as if you are fully prepared and even very experienced at public speaking or negotiation or effective private communication, whatever the day requires you to do.Of course, this takes a measure of self-confidence, of belief in oneself; but so does just getting through the day for many people. Is this acting or fooling yourself into an attitude adjustment? For some it may be, but to act as if you can do what you need to do is really what is a big part of everyday life.When one is called upon to stand up and spea
You've submitted your site to Yahoo as well as all the other directories and search engines. Ahhh... life is good. Orders should start rolling in any minute now...
Guess what? Unless you have a HUGE marketing budget for banner ads, etc., you've just doomed your business.
Let's look at why.
First, let's look at the...
*Site Title*
Whether you're dealing with a directory or a search engine, the site title is the single most important aspect of your listing. For search engines, the text found within the title tags of the page is given more weight than any other single factor on that page (i.e., keyword density, keyword frequency, heading tags, etc.). In a directory, your entire listing is comprised of two things, your title, and your description.
In both cases, if the keywords related to your business are not found in your title, your chances of coming up in a search are virtually non-existent. If your site is about "gourmet coffee" then those words, or at the very least, "coffee," should be somewhere within your title.
*The Company Name*
Just as your site title should have your most important keywords within them, so should your company name.
Why, you ask?! The answer... directories.
In directories, when a visitor uses the search function (which is what the vast majority use) you will only be found if the search term the visitor uses is found either in your site title or your description. Unfortunately, virtually all directories require your site title to be your actual company name. Remember that directories are powered by humans, not software. A human reviews the site, and assigns the title and description that he/she decides is correct. Yes, they all let you suggest a site title, but ultimately, regardless of what you submit, your title almost always ends up as your company name.
Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." This means the only place you would have left to put your keywords would be the description, and this again is up to the editor. This means that any site that has the search term "coffee" or "gourmet coffee" in both the title and description would come up far ahead of your site in the search results, costing you traffic and sales that could have been yours.
*The URL*
Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site to the directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get the title you requested.
L
The most effective sales team you'll ever find is enthusiastic customers. The reason is simple enough: Customers aren't paid to praise. When a customer becomes a passionate believer in your brand, it means you truly earned it. Whenever they buy your product or service, customers feel like special club members.But a repeat customer alone doesn't create a sales team. The trick is to transform that dedicated buyer into a promoter who spreads the word and converts friends, family and associates into customers, too. By building great word-of-mouth, you nurture an all-volunteer sales force that generates leads, boosts sales and leverages marketing dollars. Here are three basic ways to persuade people to talk up your business story. As you develop the cu
*The Company Name*
Just as your site title should have your most important keywords within them, so should your company name.
Why, you ask?! The answer... directories.
In directories, when a visitor uses the search function (which is what the vast majority use) you will only be found if the search term the visitor uses is found either in your site title or your description. Unfortunately, virtually all directories require your site title to be your actual company name. Remember that directories are powered by humans, not software. A human reviews the site, and assigns the title and description that he/she decides is correct. Yes, they all let you suggest a site title, but ultimately, regardless of what you submit, your title almost always ends up as your company name.
Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." This means the only place you would have left to put your keywords would be the description, and this again is up to the editor. This means that any site that has the search term "coffee" or "gourmet coffee" in both the title and description would come up far ahead of your site in the search results, costing you traffic and sales that could have been yours.
*The URL*
Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site to the directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get the title you requested.
L
Anonymous email is a convenient way for employees or patrons to send or receive a message about your restaurant business without having to reveal their identity. It protects their privacy and allows them to communicate without embarrassment or fear.Online Anonymous Email Accounts for RestaurantsThere are online sites that offer this service specifically for restaurants. You can open anonymous email accounts to use for different purposes. Your message will be sent to the recipient's address with no indication of who sent it. It will go through their server and any replies will be sent back to them. You will be able to retrieve the reply from your server. It is different than private label email, which provides a separate address for you. Emp
Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." This means the only place you would have left to put your keywords would be the description, and this again is up to the editor. This means that any site that has the search term "coffee" or "gourmet coffee" in both the title and description would come up far ahead of your site in the search results, costing you traffic and sales that could have been yours.
*The URL*
Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site to the directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get the title you requested.
Let's tie the three previous areas together with an example of what you could have named your site instead of "The Brewmaster."
Here's one possible alternative: "Gourmet Coffee Brewmaster."
The above alternative would give you a company name that includes your most important keywords and the perfect title for your page.
You could then reserve the domain -- http://www.gourmet-coffee-brewmaster.com -- giving you a perfect trifecta. The same company name, page title, and URL -- practically insuring that you get the directory listing you want.
Of course, this is only one possibility, but I think this should illustrate the point.
To Summarize
- Unless you have a huge advertising budget or are an extremely well branded business, DO NOT name your online business something like the above example.
- Use a business name that contains your most important keywords.
- Use this business name as your site title.
- Use a URL that contains your most important keywords and whenever possible, is the same as, or as close as possible to, your keyword-laden business name.
Follow these rules and you should have no trouble developing a very steady flow of large amounts of traffic from the directories, and you will be well on your way in the search engine arena as well.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/59537/otheradded-Is-Your-Company-Name-Killing-Your-Online-Business.html">Is Your Company Name Killing Your Online Business?</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/59537/otheradded-Is-Your-Company-Name-Killing-Your-Online-Business.html]Is Your Company Name Killing Your Online Business?[/url]
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