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    Small Business Marketing Tip - Rub Out Those Typos
    When you were little--when you were just learning to put on makeup or style your hair--did you ever run out the door without that last look in the mirror? And, once you were at school, you found out that your makeup was smudged or your hair w
    your web designer registered your domain name on your behalf, get this resolved right away. Make sure:

    o you own your own domain name;

    o your contact information is correct and current; and

    o you have the current login and password to your domain name registry.

    ====> 3. GET IT CHEAP.

    o GoDaddy (http://www.godaddy.

    What's Wrong with Focus Group Research?
    Since they were first used over 65 years ago by US government sociologists investigating the effectiveness of military propaganda movies the focus group has been the mainstay of the market research industry.By the middle of the twentie
    A good domain name can be like prime real estate; the most valuable ones -- the ones with easy name recognition -- may already be taken. With a bit of creative brainstorming, anyone can come up with a good, memorable, available name. Here are three tips to get you started.

    ====> 1. MAKE IT EASY FOR CUSTOMERS TO FIND AND REMEMBER.

    o Can they say it?

    o Can they spell it?

    o Can they remember it?

    o Shorter is better.

    o Focus on names that end in .com and .net (and .org if you’re a non-profit)—all the other endings are useless.

    o Be careful about punctuation and numbers: BlueToo, Blue2, BlueTwo, BlueTo, BlooToo, and Blue-Two all sound the same to the customer.

    o Register common misspellings of your domain name.

    Can't think of a good name that isn't already taken? Try this domain name suggestion tool: http://www.nameboy.com

    ====> 2. MAKE SURE YOU OWN IT.

    I regularly talk to small business owners and even larger companies who are suprised to find out they don't own the domain name where their own web site is located. Check "WhoIs" (http://www.networksolutions.com/whois/ or http://whois.opensrs.net) and see who is listed as the owner of your domain name(s). You should be listed as the owner, not your web site designer (although it's fine if they're listed as a technical or administrative contact). If your web designer registered your domain name on your behalf, get this resolved right away. Make sure:

    o you own your own domain name;

    o your contact information is correct and current; and

    o you have the current login and password to your domain name registry.

    ====> 3. GET IT CHEAP.

    o GoDaddy (http://www.godaddy.c

    Right PR Focus A Powerful Advantage
    Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours t
    Can they say it?

    o Can they spell it?

    o Can they remember it?

    o Shorter is better.

    o Focus on names that end in .com and .net (and .org if you’re a non-profit)—all the other endings are useless.

    o Be careful about punctuation and numbers: BlueToo, Blue2, BlueTwo, BlueTo, BlooToo, and Blue-Two all sound the same to the customer.

    o Register common misspellings of your domain name.

    Can't think of a good name that isn't already taken? Try this domain name suggestion tool: http://www.nameboy.com

    ====> 2. MAKE SURE YOU OWN IT.

    I regularly talk to small business owners and even larger companies who are suprised to find out they don't own the domain name where their own web site is located. Check "WhoIs" (http://www.networksolutions.com/whois/ or http://whois.opensrs.net) and see who is listed as the owner of your domain name(s). You should be listed as the owner, not your web site designer (although it's fine if they're listed as a technical or administrative contact). If your web designer registered your domain name on your behalf, get this resolved right away. Make sure:

    o you own your own domain name;

    o your contact information is correct and current; and

    o you have the current login and password to your domain name registry.

    ====> 3. GET IT CHEAP.

    o GoDaddy (http://www.godaddy.

    Choosing a Suitable Network Company for your Home Based Business.
    While searching through the Internet sometime ago, I stumbled across this statement, “According to a recent Harris poll, 72% of adult Americans are thinking about starting a home-based business!”One of the easiest, low capital and requ
    o the customer.

    o Register common misspellings of your domain name.

    Can't think of a good name that isn't already taken? Try this domain name suggestion tool: http://www.nameboy.com

    ====> 2. MAKE SURE YOU OWN IT.

    I regularly talk to small business owners and even larger companies who are suprised to find out they don't own the domain name where their own web site is located. Check "WhoIs" (http://www.networksolutions.com/whois/ or http://whois.opensrs.net) and see who is listed as the owner of your domain name(s). You should be listed as the owner, not your web site designer (although it's fine if they're listed as a technical or administrative contact). If your web designer registered your domain name on your behalf, get this resolved right away. Make sure:

    o you own your own domain name;

    o your contact information is correct and current; and

    o you have the current login and password to your domain name registry.

    ====> 3. GET IT CHEAP.

    o GoDaddy (http://www.godaddy.

    The Power of a Newsletter
    Newsletters will help you keep in touch with your alumni.All of us would like to have repeat customers but by their very nature some of our businesses and services do not lend themselves to repeat customer. For example, one of my cli
    own the domain name where their own web site is located. Check "WhoIs" (http://www.networksolutions.com/whois/ or http://whois.opensrs.net) and see who is listed as the owner of your domain name(s). You should be listed as the owner, not your web site designer (although it's fine if they're listed as a technical or administrative contact). If your web designer registered your domain name on your behalf, get this resolved right away. Make sure:

    o you own your own domain name;

    o your contact information is correct and current; and

    o you have the current login and password to your domain name registry.

    ====> 3. GET IT CHEAP.

    o GoDaddy (http://www.godaddy.

    Doing Business in France
    French Language & CultureFrench is the official language of France although most of the people in business environments are conversant in English. The French are deeply conscious of their cultural heritage and are very knowledge
    your web designer registered your domain name on your behalf, get this resolved right away. Make sure:

    o you own your own domain name;

    o your contact information is correct and current; and

    o you have the current login and password to your domain name registry.

    ====> 3. GET IT CHEAP.

    o GoDaddy (http://www.godaddy.com) offers names as low as $8.95 per name, per year.

    o 000domains.com (http://www.000domains.com) -- the company I use -– offers names for $13.50 per year.

    (c) Copyright Jamila White. All rights reserved.

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